Apple Search Ads vs AppsFlyer
Zero of fourteen models named Apple Search Ads first on the direct prompt; one named AppsFlyer. Apple Search Ads was named by eleven of the fourteen models and AppsFlyer by thirteen and Apple Search Ads carries 22 labels and AppsFlyer 43, so the shares are not directly comparable.
Apple Search Ads
accepted challengerNamed in three categories this edition.
Herzliya, Israel, founded 2011. Named in five categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.
By framing
Across every category in the November 2026 Edition, Apple Search Ads and AppsFlyer were named in the same answer thirty times, of the 55 answers naming Apple Search Ads and the 195 naming AppsFlyer. In those answers AppsFlyer took the first choice four times and Apple Search Ads nine.
Every model, every framing
| Model | DirectAS | ParaphraseAS | ComparativeAS | Budget-constrainedAS | Scale-constrainedAS | NegativeAS |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | AS | AS | AS | ||
| Perplexity Sonar | | AS | ||||
| Grok 4.20 | | AS | AS | |||
| Mistral Small | AS | | ||||
| DeepSeek V4 Flash | AS | AS | | AS | ||
| Llama 4 Maverick | AS | |||||
| Qwen 3.7 Flash | | | | AS | | |
| Kimi K2 | AS | | | |||
| GLM 4.7 FlashX | | | AS | AS | ||
| MiniMax M2.5 | AS | |||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | | | AS | |
AppsFlyerAS first choiceAS named as an alternativeAS argued againstblank: not namedEach cell is one answer, Apple Search Ads on the left and AppsFlyer on the right.The direct prompt
AppsFlyer first, Apple Search Ads not the choice
1 of 14 modelsApple Search Ads was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
AppsFlyer5%#6 of 16AppsFlyer8%#6 of 19AppsFlyer7%#2 of 13What the models said about Apple Search Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Apple Search Ads is usually the best starting platform for an iOS app because it reaches users who are already searching for relevant apps and has no minimum spend.” Perplexity Sonar · budget prompt · first choice
“The best mobile app marketing platform for a company with a limited budget is Apple Search Ads and Meta App Campaigns.” Llama 4 Maverick · budget prompt · first choice
“stick to these primary channels first: Self-Attributing Networks (SANs) / Major Platforms: Apple Search Ads (ASA)” Gemini 3.5 Flash · negative prompt · first choice
What the models said about AppsFlyer
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“avoid purchasing enterprise-level Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust immediately” Qwen 3.7 Flash · budget prompt · hard negative
“Avoid or be cautious with Braze and AppsFlyer due to their pricing models” Mistral Small · negative prompt · hard negative
“A user reported unexpected charges, difficulty downgrading, and a lack of transparency in billing... this single review suggests you should verify contract terms and billing policies before committing.” GLM 4.7 FlashX · negative prompt · soft negative
“The global market leader with the largest integration ecosystem... Choose AppsFlyer or Adjust for standard end-to-end attribution” Gemini 3.5 Flash · comparative prompt · first choice
“a combination of AppsFlyer (attribution) + Braze or CleverTap (engagement) + MobileAction (ASO) gives you a complete stack” GLM 4.7 FlashX · direct prompt · first choice
“AppsFlyer is the safest pick if you need the widest partner ecosystem and can pay $0.07 per conversion.” Muse Glimmer 30B · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.