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Index › GTM › Marketing › Audience insights › Google Analytics 4 vs SurveyMonkey
Audience and consumer insights platforms · November 2026 Edition

Google Analytics 4 vs SurveyMonkey

Zero of fourteen models named Google Analytics 4 first on the direct prompt; zero named SurveyMonkey. Google Analytics 4 was named by ten of the fourteen models and SurveyMonkey by eight and Google Analytics 4 carries 11 labels and SurveyMonkey 12, so the shares are not directly comparable.

Google Analytics 4

accepted challenger

By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.

SurveyMonkey

criticized challenger

San Mateo, Canada, founded 1999. Named in four categories this edition.

First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%25%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 12; printed, not drawn.
Labels1112A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.SparkToro vs Google Analytics 4 · SparkToro vs SurveyMonkey · GWI vs Google Analytics 4

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the audience and consumer insights platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of fourteen modelsSurveyMonkey
Direct00
Paraphrase01
Comparative00
Budget-constrained301 against SurveyMonkey
Scale-constrained00
Negative002 against SurveyMonkey
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Google Analytics 4 and SurveyMonkey stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Google Analytics 4 SurveyMonkey first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Analytics 4 on the left and SurveyMonkey on the right.

The direct prompt

The plain question, one answer per model, grouped by where Google Analytics 4 and SurveyMonkey stood in it.

Neither was named

14 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5LinkedIn Analytics alternatives: Bombora, Factors.ai, GWI, HG Insights, HubSpot ABM
GPT-5.4 mini6sense alternatives: Brandwatch Consumer Intelligence, GWI, Meltwater
Gemini 3.5 FlashApollo.io, SparkToro alternatives: 6sense, Bombora, Factors.ai, Koala, ZoomInfo
Perplexity Sonar6sense alternatives: Bombora, ZoomInfo
Grok 4.20GWI alternatives: Audiense, Cognism, HG Insights, Resonate, ZoomInfo
Mistral SmallAudiense, ReachStream alternatives: Wynter
DeepSeek V4 FlashGWI alternatives: 6sense, Apollo.io, Brandwatch Consumer Intelligence, Meltwater
Llama 4 MaverickAudiense
Qwen 3.7 FlashAudiense alternatives: CleverX, ReachStream, SparkToro, Wynter
Kimi K26sense alternatives: Apollo.io, Demandbase, ZoomInfo
GLM 4.7 FlashXAdRoll ABM alternatives: Apollo.io, Bombora, Cognism, G2 Buyer Intent, GWI, N.Rich, UpLead
MiniMax M2.5Apollo.io alternatives: LinkedIn Sales Navigator, ZoomInfo
GPT-6 LunaWynter alternatives: AdRoll ABM, SparkToro
Muse Glimmer 30BSparkToro alternatives: Audiense, Brandwatch Consumer Intelligence, GWI, ReachStream, ZoomInfo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
SurveyMonkey leads by two points.
SurveyMonkey6%#2 of 18
Google Analytics 44%#4 of 18
The full small business standing →
Mid-marketThe figures above
The order flips: Google Analytics 4 leads at mid-market.
Google Analytics 46%#4 of 12
SurveyMonkey2%#6 of 12
The full mid-market standing →
Enterprise
Google Analytics 4 is not named for this buyer.
Google Analytics 4—not named
SurveyMonkey0%#16 of 16
The full enterprise standing →

What the models said about Google Analytics 4

No label in this category carried a quote.

What the models said about SurveyMonkey

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“I'd recommend starting with SurveyMonkey for its balance of affordability, ease of use, and comprehensive features” MiniMax M2.5 · paraphrase prompt · first choice
Also compared
SparkToro vs Google Analytics 4SparkToro vs SurveyMonkeyGWI vs Google Analytics 4GWI vs SurveyMonkeyAudiense vs Google Analytics 4Audiense vs SurveyMonkeyGoogle Analytics 4 vs 6sense6sense vs SurveyMonkeyAll fifteen head-to-head pages and the full audience insights standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.