Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Zero of fourteen models named Google Analytics 4 first on the direct prompt; zero named Meta Robyn. Google Analytics 4 was named by thirteen of the fourteen models and Meta Robyn by twelve and Google Analytics 4 carries 27 labels and Meta Robyn 30, so the shares are not directly comparable.
By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.
By Meta Platforms, Menlo Park, United States, founded 2004. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“You should avoid the classic "first-click" and "last-click" models that many legacy web analytics tools (like old-school Google Analytics, or simpler CRM tools) default to.” DeepSeek V4 Flash · negative prompt · hard negative
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“require significant in-house data science expertise — not practical for most mid-sized teams” DeepSeek V4 Flash · paraphrase prompt · hard negative
“its attribution counterpart has a 27% negative rate, with users questioning its applicability for cross-channel attribution outside of Meta's ecosystem” Mistral Small · negative prompt · soft negative
“High rate of negative feedback in buyer analyses (e.g., 67% negative labels); requires data science skills” Grok 4.20 · negative prompt · soft negative
“If you have technical capabilities: Use Google Meridian or Meta Robyn.” Gemini 3.5 Flash · budget prompt · first choice
“start with GA4 + open-source Meridian/Robyn” Muse Glimmer 30B · budget prompt · first choice
“Use Google's Meridian or Meta's Robyn (open-source Bayesian MMM) integrated via a data warehouse.” Grok 4.20 · paraphrase prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.