Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Zero of fourteen models named Google Analytics 4 first on the direct prompt; one named Recast. Google Analytics 4 was named by thirteen of the fourteen models and Recast by twelve and Google Analytics 4 carries 27 labels and Recast 29, so the shares are not directly comparable.
By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“You should avoid the classic "first-click" and "last-click" models that many legacy web analytics tools (like old-school Google Analytics, or simpler CRM tools) default to.” DeepSeek V4 Flash · negative prompt · hard negative
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid For Limited Budgets: Enterprise tools like Adobe Analytics, Measured, Recast, or Nielsen” Grok 4.20 · budget prompt · hard negative
“Pure MMM solutions—such as Recast, Measured... work exceptionally well for high-volume consumer brands. However, in B2B” Gemini 3.5 Flash · paraphrase prompt · soft negative
“enterprise attribution and MMM tools (like Measured, Recast, or Northbeam) typically start at $2,000 to $10,000+ per month” Gemini 3.5 Flash · budget prompt · soft negative
“For MMM capabilities specifically, Recast is a self-service MMM platform designed for marketers, built for mid-market digital teams” Claude Haiku 4.5 · direct prompt · first choice
“My Top Recommendation: Dreamdata (for Attribution) + Recast (for MMM)” Kimi K2 · paraphrase prompt · first choice
“Recast is highlighted as a top MMM platform for B2B teams” Mistral Small · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.