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Attribution and marketing mix modeling · November 2026 Edition

Google Analytics 4 vs Recast

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.

Zero of fourteen models named Google Analytics 4 first on the direct prompt; one named Recast. Google Analytics 4 was named by thirteen of the fourteen models and Recast by twelve and Google Analytics 4 carries 27 labels and Recast 29, so the shares are not directly comparable.

Google Analytics 4

criticized challenger

By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.

Recast

accepted challenger

Named in one category this edition.

First-choice share12%7%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate30%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 22; printed, not drawn.
Labels2729A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.Dreamdata was named alongside these two in ten of the fourteen direct answers. Dreamdata vs Google Analytics 4 · Dreamdata vs Recast · Rockerbox vs Google Analytics 4

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of fourteen modelsRecast
Direct011 against Google Analytics 4
Paraphrase031 against Recast
Comparative002 against Google Analytics 4
Budget-constrained702 against Recast
Scale-constrained00
Negative005 against Google Analytics 4 · 2 against Recast
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Google Analytics 4 and Recast stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Google Analytics 4 Recast first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Analytics 4 on the left and Recast on the right.

The direct prompt

The plain question, one answer per model, grouped by where Google Analytics 4 and Recast stood in it.

Recast first, Google Analytics 4 not the choice

1 of 14 modelsGoogle Analytics 4 was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Dreamdata, Recast alternatives: Adobe Marketo Measure, CaliberMind, Factors.ai, HockeyStack, HubSpot Marketing Hub, Improvado

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashDreamdata alternatives: HockeyStack, InfiniGrow, Measured, Recast
Grok 4.20Rockerbox alternatives: Dreamdata, Measured, Recast
Mistral SmallDreamdata, Funnel alternatives: Analytic Partners, HockeyStack, Kontrol Media, Recast, Ruler Analytics
Llama 4 MaverickRockerbox alternatives: Adobe Marketo Measure, Attribution App, Recast
Qwen 3.7 FlashRockerbox alternatives: Attribution App, Recast

Neither was named

8 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniDreamdata, Keen Decision Systems alternatives: Analytic Partners, HockeyStack, Lifesight
Perplexity SonarDreamdata alternatives: HockeyStack, Measured, Rockerbox
DeepSeek V4 FlashNorthbeam alternatives: Dreamdata, Factors.ai, Lifesight, LiftLab, Measured
Kimi K2HockeyStack alternatives: Dreamdata, Rockerbox
GLM 4.7 FlashXMammoth Analytics, Rockerbox alternatives: Adobe Marketo Measure, Funnel, Usermaven
MiniMax M2.5Dreamdata alternatives: Factors.ai, HockeyStack, Ruler Analytics
GPT-6 LunaRuler Analytics alternatives: CaliberMind
Muse Glimmer 30BDreamdata alternatives: Attribution App, Rockerbox

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Analytics 4 leads by fifteen points.
Google Analytics 417%#2 of 19
Recast2%#9 of 19
The full small business standing →
Mid-marketThe figures above
Google Analytics 4 leads by five points.
Google Analytics 412%#3 of 22
Recast7%#5 of 22
The full mid-market standing →
Enterprise
The order flips: Recast leads at enterprise.
Recast3%#7 of 16
Google Analytics 40%#– of 16
The full enterprise standing →

What the models said about Google Analytics 4

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“You should avoid the classic "first-click" and "last-click" models that many legacy web analytics tools (like old-school Google Analytics, or simpler CRM tools) default to.” DeepSeek V4 Flash · negative prompt · hard negative

What the models said about Recast

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid For Limited Budgets: Enterprise tools like Adobe Analytics, Measured, Recast, or Nielsen” Grok 4.20 · budget prompt · hard negative
“Pure MMM solutions—such as Recast, Measured... work exceptionally well for high-volume consumer brands. However, in B2B” Gemini 3.5 Flash · paraphrase prompt · soft negative
“enterprise attribution and MMM tools (like Measured, Recast, or Northbeam) typically start at $2,000 to $10,000+ per month” Gemini 3.5 Flash · budget prompt · soft negative
“For MMM capabilities specifically, Recast is a self-service MMM platform designed for marketers, built for mid-market digital teams” Claude Haiku 4.5 · direct prompt · first choice
“My Top Recommendation: Dreamdata (for Attribution) + Recast (for MMM)” Kimi K2 · paraphrase prompt · first choice
“Recast is highlighted as a top MMM platform for B2B teams” Mistral Small · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.