Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Four of fourteen models named Rockerbox first on the direct prompt; zero named Google Analytics 4. Rockerbox was named by thirteen of the fourteen models and Google Analytics 4 by thirteen and Rockerbox carries 28 labels and Google Analytics 4 27, so the shares are not directly comparable.
Named in one category this edition.
By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“platforms (like Northbeam or Rockerbox) typically cost thousands of dollars monthly” Qwen 3.7 Flash · budget prompt · soft negative
“If e-commerce/omnichannel: Look for unified MMM+MTA with strong privacy resilience (Rockerbox, SegmentStream, Northbeam)” Kimi K2 · scale prompt · first choice
“The best marketing attribution and marketing mix modeling platform for a mid-market B2B company is Rockerbox” Llama 4 Maverick · direct prompt · first choice
“For a balance, consider Rockerbox (attribution + incrementality) combined with Robyn (MMM).” MiniMax M2.5 · budget prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“You should avoid the classic "first-click" and "last-click" models that many legacy web analytics tools (like old-school Google Analytics, or simpler CRM tools) default to.” DeepSeek V4 Flash · negative prompt · hard negative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.