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Attribution and marketing mix modeling · November 2026 Edition

Rockerbox vs HockeyStack

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.

Four of fourteen models named Rockerbox first on the direct prompt; one named HockeyStack. Rockerbox was named by thirteen of the fourteen models and HockeyStack by eleven and Rockerbox carries 28 labels and HockeyStack 30, so the shares are not directly comparable.

Rockerbox

accepted challenger

Named in one category this edition.

HockeyStack

accepted challenger

Named in five categories this edition.

First-choice share12%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#8A position in a field of 22; printed, not drawn.
Labels2830A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Rockerbox reading right to left. Rank and label count are printed, not drawn.Dreamdata was named alongside these two in ten of the fourteen direct answers. Dreamdata vs Rockerbox · Dreamdata vs HockeyStack · Rockerbox vs Google Analytics 4

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
RockerboxFirst choices, of fourteen modelsHockeyStack
Direct41
Paraphrase10
Comparative20
Budget-constrained101 against Rockerbox
Scale-constrained10
Negative10
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Rockerbox and HockeyStack were named in the same answer thirty-five times, of the 93 answers naming Rockerbox and the 101 naming HockeyStack. In those answers HockeyStack took the first choice four times and Rockerbox twelve.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Rockerbox and HockeyStack stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Rockerbox HockeyStack first choice named as an alternative argued againstblank: not namedEach cell is one answer, Rockerbox on the left and HockeyStack on the right.

The direct prompt

The plain question, one answer per model, grouped by where Rockerbox and HockeyStack stood in it.

Rockerbox first, HockeyStack not the choice

4 of 14 modelsHockeyStack was named in the answer but not as the choice, or not at all.
Grok 4.20Rockerbox alternatives: Dreamdata, Measured, Recast
Llama 4 MaverickRockerbox alternatives: Adobe Marketo Measure, Attribution App, Recast
Qwen 3.7 FlashRockerbox alternatives: Attribution App, Recast
GLM 4.7 FlashXMammoth Analytics, Rockerbox alternatives: Adobe Marketo Measure, Funnel, Usermaven

HockeyStack first, Rockerbox an alternative

1 of 14 modelsRockerbox was named in the answer but not as the choice, or not at all.
Kimi K2HockeyStack alternatives: Dreamdata, Rockerbox

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Dreamdata, Recast alternatives: Adobe Marketo Measure, CaliberMind, Factors.ai, HockeyStack, HubSpot Marketing Hub, Improvado
GPT-5.4 miniDreamdata, Keen Decision Systems alternatives: Analytic Partners, HockeyStack, Lifesight
Gemini 3.5 FlashDreamdata alternatives: HockeyStack, InfiniGrow, Measured, Recast
Perplexity SonarDreamdata alternatives: HockeyStack, Measured, Rockerbox
Mistral SmallDreamdata, Funnel alternatives: Analytic Partners, HockeyStack, Kontrol Media, Recast, Ruler Analytics
MiniMax M2.5Dreamdata alternatives: Factors.ai, HockeyStack, Ruler Analytics
Muse Glimmer 30BDreamdata alternatives: Attribution App, Rockerbox

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
DeepSeek V4 FlashNorthbeam alternatives: Dreamdata, Factors.ai, Lifesight, LiftLab, Measured
GPT-6 LunaRuler Analytics alternatives: CaliberMind

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Rockerbox2%#13 of 19
HockeyStack2%#10 of 19
The full small business standing →
Mid-marketThe figures above
Rockerbox leads by ten points.
Rockerbox12%#2 of 22
HockeyStack2%#8 of 22
The full mid-market standing →
Enterprise
Rockerbox leads by ten points.
Rockerbox17%#2 of 16
HockeyStack7%#5 of 16
The full enterprise standing →

What the models said about Rockerbox

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“platforms (like Northbeam or Rockerbox) typically cost thousands of dollars monthly” Qwen 3.7 Flash · budget prompt · soft negative
“If e-commerce/omnichannel: Look for unified MMM+MTA with strong privacy resilience (Rockerbox, SegmentStream, Northbeam)” Kimi K2 · scale prompt · first choice
“The best marketing attribution and marketing mix modeling platform for a mid-market B2B company is Rockerbox” Llama 4 Maverick · direct prompt · first choice
“For a balance, consider Rockerbox (attribution + incrementality) combined with Robyn (MMM).” MiniMax M2.5 · budget prompt · first choice

What the models said about HockeyStack

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Best Overall for Mid-Market B2B” Kimi K2 · direct prompt · first choice
“Prioritize account-level attribution with Salesforce/HubSpot native integration (Dreamdata, HockeyStack, or Adobe Marketo Measure)” Kimi K2 · scale prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.