Customer feedback and surveys · November 2026 Edition
Google Forms vs Zonka Feedback
Zero of fourteen models named Google Forms first on the direct prompt; zero named Zonka Feedback. Google Forms was named by fourteen of the fourteen models and Zonka Feedback by ten and Google Forms carries 31 labels and Zonka Feedback 24, so the shares are not directly comparable.
By Google, Mountain View, California, United States, founded 1998. Named in four categories this edition.
Named in two categories this edition.
First-choice share19%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate26%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 14; printed, not drawn.
Labels3124A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Forms reading right to left. Rank and label count are printed, not drawn.CustomerGauge was named alongside these two in twelve of the fourteen direct answers. CustomerGauge vs Google Forms · CustomerGauge vs Zonka Feedback · Google Forms vs Survicate
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google FormsFirst choices, of fourteen modelsZonka Feedback
Direct00
Paraphrase00
Comparative002 against Google Forms
Budget-constrained90
Scale-constrained012 against Google Forms
Negative104 against Google Forms
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Google Forms and Zonka Feedback stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | |
Google Forms Zonka Feedback first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Forms on the left and Zonka Feedback on the right.The direct prompt
The plain question, one answer per model, grouped by where Google Forms and Zonka Feedback stood in it.
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Alchemer alternatives: CustomerGauge, Perspective AI, Retently, SurveyMonkey, Zonka Feedback
Grok 4.20CustomerGauge alternatives: AskNicely, Medallia Experience Cloud, Qualtrics CustomerXM, QuestionPro, SurveyMonkey, Zonka Feedback
DeepSeek V4 FlashCustomerGauge alternatives: Refiner, SurveyMonkey, SurveySparrow, Survicate, Typeform, Zonka Feedback
Llama 4 MaverickCustomerGauge alternatives: Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, Zonka Feedback
GLM 4.7 FlashXCustomerGauge, SurveyMonkey alternatives: Qualtrics CustomerXM, Typeform, Zonka Feedback
Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniAlchemer alternatives: Qualtrics CustomerXM, SurveyMonkey
Gemini 3.5 FlashCustomerGauge alternatives: Alchemer, Questback, QuestionPro CX, Survicate
Perplexity SonarCustomerGauge alternatives: GetFeedback, HubSpot Service Hub
Mistral SmallCustomerGauge alternatives: Qualtrics CustomerXM, SurveySparrow
Qwen 3.7 FlashCustomerGauge alternatives: Alchemer, Canny, GetFeedback, Qualtrics CustomerXM, SurveyMonkey, Typeform, UserVoice
Kimi K2CustomerGauge alternatives: Qualtrics CustomerXM, SurveySparrow
MiniMax M2.5CustomerGauge alternatives: SurveyMonkey
GPT-6 LunaAlchemer alternatives: HubSpot Service Hub, Qualtrics CustomerXM, SurveyMonkey
Muse Glimmer 30BCustomerGauge alternatives: SurveySparrow, Typeform
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Forms leads by eleven points.
Google Forms14%#2 of 14Zonka Feedback3%#7 of 14Mid-marketThe figures above
Google Forms leads by seventeen points.
Google Forms19%#2 of 14Zonka Feedback2%#5 of 14Enterprise
Level: the same share of first choices.
Google Forms0%#8 of 9Zonka Feedback0%#– of 9What the models said about Google Forms
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Google Forms (for professional research): ... not for customer research. It lacks advanced logic, branding, and non-Google integrations.” MiniMax M2.5 · negative prompt · hard negative
“Avoid pure free tools like Google Forms for company-wide use due to limited analytics and security.” Grok 4.20 · scale prompt · hard negative
“simple survey tools (like basic SurveyMonkey or Google Forms) often fail due to lack of automation, permissions, and depth” Gemini 3.5 Flash · scale prompt · soft negative
“Google Forms offers unlimited surveys, unlimited responses, and real-time Google Sheets sync at zero cost, making it ideal for companies with essentially no budget.” Claude Haiku 4.5 · budget prompt · first choice
“If you need a simple, reliable feedback tool, consider: Google Forms | Free, no limits, works fine for basic needs” DeepSeek V4 Flash · negative prompt · first choice
“It is the best no-frills choice for quick customer feedback and the most used free option for small businesses.” Muse Glimmer 30B · budget prompt · first choice
What the models said about Zonka Feedback
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Zonka Feedback or CustomerGauge (if B2B) are strong mid-market picks” DeepSeek V4 Flash · scale prompt · first choice
“Zonka Feedback is a strong fit for mid-market teams that want survey collection and AI feedback analysis in one platform.” Claude Haiku 4.5 · direct prompt · alternative
“Best dedicated B2B program: CustomerGauge or Zonka Feedback if you need Salesforce/HubSpot-native triggers” Muse Glimmer 30B · paraphrase prompt · alternative
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.