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Customer feedback and surveys · November 2026 Edition

Google Forms vs SurveyMonkey

Zero of fourteen models named Google Forms first on the direct prompt; one named SurveyMonkey. Both were named by all fourteen models and Google Forms carries 31 labels and SurveyMonkey 63, so the shares are not directly comparable.

Google Forms

criticized challenger

By Google, Mountain View, California, United States, founded 1998. Named in four categories this edition.

SurveyMonkey

criticized challenger

San Mateo, Canada, founded 1999. Named in four categories this edition.

First-choice share19%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate26%33%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 14; printed, not drawn.
Labels3163A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Forms reading right to left. Rank and label count are printed, not drawn.CustomerGauge was named alongside these two in twelve of the fourteen direct answers. CustomerGauge vs Google Forms · CustomerGauge vs SurveyMonkey · Google Forms vs Survicate

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google FormsFirst choices, of fourteen modelsSurveyMonkey
Direct012 against SurveyMonkey
Paraphrase003 against SurveyMonkey
Comparative022 against Google Forms
Budget-constrained922 against SurveyMonkey
Scale-constrained002 against Google Forms · 2 against SurveyMonkey
Negative104 against Google Forms · 11 against SurveyMonkey
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Google Forms and SurveyMonkey were named in the same answer eighty-three times, of the 108 answers naming Google Forms and the 240 naming SurveyMonkey. In those answers SurveyMonkey took the first choice fifteen times and Google Forms nineteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Google Forms and SurveyMonkey stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Google Forms SurveyMonkey first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Forms on the left and SurveyMonkey on the right.

The direct prompt

The plain question, one answer per model, grouped by where Google Forms and SurveyMonkey stood in it.

SurveyMonkey first, Google Forms not the choice

1 of 14 modelsGoogle Forms was named in the answer but not as the choice, or not at all.
GLM 4.7 FlashXCustomerGauge, SurveyMonkey alternatives: Qualtrics CustomerXM, Typeform, Zonka Feedback

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Alchemer alternatives: CustomerGauge, Perspective AI, Retently, SurveyMonkey, Zonka Feedback
GPT-5.4 miniAlchemer alternatives: Qualtrics CustomerXM, SurveyMonkey
Grok 4.20CustomerGauge alternatives: AskNicely, Medallia Experience Cloud, Qualtrics CustomerXM, QuestionPro, SurveyMonkey, Zonka Feedback
DeepSeek V4 FlashCustomerGauge alternatives: Refiner, SurveyMonkey, SurveySparrow, Survicate, Typeform, Zonka Feedback
Llama 4 MaverickCustomerGauge alternatives: Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, Zonka Feedback
Qwen 3.7 FlashCustomerGauge alternatives: Alchemer, Canny, GetFeedback, Qualtrics CustomerXM, SurveyMonkey, Typeform, UserVoice
MiniMax M2.5CustomerGauge alternatives: SurveyMonkey
GPT-6 LunaAlchemer alternatives: HubSpot Service Hub, Qualtrics CustomerXM, SurveyMonkey

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Gemini 3.5 FlashCustomerGauge alternatives: Alchemer, Questback, QuestionPro CX, Survicate
Perplexity SonarCustomerGauge alternatives: GetFeedback, HubSpot Service Hub
Mistral SmallCustomerGauge alternatives: Qualtrics CustomerXM, SurveySparrow
Kimi K2CustomerGauge alternatives: Qualtrics CustomerXM, SurveySparrow
Muse Glimmer 30BCustomerGauge alternatives: SurveySparrow, Typeform

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
SurveyMonkey leads by two points.
SurveyMonkey15%#1 of 14
Google Forms14%#2 of 14
The full small business standing →
Mid-marketThe figures above
The order flips: Google Forms leads at mid-market.
Google Forms19%#2 of 14
SurveyMonkey6%#4 of 14
The full mid-market standing →
Enterprise
The order flips: SurveyMonkey leads at enterprise.
SurveyMonkey4%#5 of 9
Google Forms0%#8 of 9
The full enterprise standing →

What the models said about Google Forms

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Google Forms (for professional research): ... not for customer research. It lacks advanced logic, branding, and non-Google integrations.” MiniMax M2.5 · negative prompt · hard negative
“Avoid pure free tools like Google Forms for company-wide use due to limited analytics and security.” Grok 4.20 · scale prompt · hard negative
“simple survey tools (like basic SurveyMonkey or Google Forms) often fail due to lack of automation, permissions, and depth” Gemini 3.5 Flash · scale prompt · soft negative
“Google Forms offers unlimited surveys, unlimited responses, and real-time Google Sheets sync at zero cost, making it ideal for companies with essentially no budget.” Claude Haiku 4.5 · budget prompt · first choice
“If you need a simple, reliable feedback tool, consider: Google Forms | Free, no limits, works fine for basic needs” DeepSeek V4 Flash · negative prompt · first choice
“It is the best no-frills choice for quick customer feedback and the most used free option for small businesses.” Muse Glimmer 30B · budget prompt · first choice

What the models said about SurveyMonkey

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Platforms to Generally Avoid ... SurveyMonkey (Free Tier): While a market leader, their free tier is extremely limited” MiniMax M2.5 · negative prompt · hard negative
“Avoid using it for a must-have thematic-analysis workflow in the Canadian data center due to documented restrictions.” Llama 4 Maverick · negative prompt · hard negative
“SurveyMonkey and Typeform are the most commonly flagged for poor value-to-cost and support issues.” DeepSeek V4 Flash · negative prompt · hard negative
“Best all-around general survey platform for teams that want strong survey features without going fully enterprise.” GPT-5.4 mini · comparative prompt · first choice
“The best customer feedback and survey platform for a company with a limited budget is SurveyMonkey.” Llama 4 Maverick · budget prompt · first choice
“Start with SurveyMonkey Enterprise if you need: Quick implementation, Proven reliability” GLM 4.7 FlashX · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.