Customer feedback and surveys · November 2026 Edition
CustomerGauge vs Google Forms
Eleven of fourteen models named CustomerGauge first on the direct prompt; zero named Google Forms. CustomerGauge was named by thirteen of the fourteen models and Google Forms by fourteen and both carry 31 labels, so the shares below are directly comparable.
Named in three categories this edition.
By Google, Mountain View, California, United States, founded 1998. Named in four categories this edition.
First-choice share45%19%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%26%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 14; printed, not drawn.
Labels3131Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, CustomerGauge reading right to left. Rank and label count are printed, not drawn.SurveyMonkey was named alongside these two in nine of the fourteen direct answers. CustomerGauge vs Survicate · CustomerGauge vs SurveyMonkey · CustomerGauge vs Zonka Feedback
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer feedback and surveys page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CustomerGaugeFirst choices, of fourteen modelsGoogle Forms
Direct110
Paraphrase901 against CustomerGauge
Comparative002 against Google Forms
Budget-constrained09
Scale-constrained101 against CustomerGauge · 2 against Google Forms
Negative011 against CustomerGauge · 4 against Google Forms
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where CustomerGauge and Google Forms stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | | |
CustomerGauge Google Forms first choice named as an alternative argued againstblank: not namedEach cell is one answer, CustomerGauge on the left and Google Forms on the right.The direct prompt
The plain question, one answer per model, grouped by where CustomerGauge and Google Forms stood in it.
CustomerGauge first, Google Forms not the choice
11 of 14 modelsGoogle Forms was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashCustomerGauge alternatives: Alchemer, Questback, QuestionPro CX, Survicate
Perplexity SonarCustomerGauge alternatives: GetFeedback, HubSpot Service Hub
Grok 4.20CustomerGauge alternatives: AskNicely, Medallia Experience Cloud, Qualtrics CustomerXM, QuestionPro, SurveyMonkey, Zonka Feedback
Mistral SmallCustomerGauge alternatives: Qualtrics CustomerXM, SurveySparrow
DeepSeek V4 FlashCustomerGauge alternatives: Refiner, SurveyMonkey, SurveySparrow, Survicate, Typeform, Zonka Feedback
Llama 4 MaverickCustomerGauge alternatives: Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, Zonka Feedback
Qwen 3.7 FlashCustomerGauge alternatives: Alchemer, Canny, GetFeedback, Qualtrics CustomerXM, SurveyMonkey, Typeform, UserVoice
Kimi K2CustomerGauge alternatives: Qualtrics CustomerXM, SurveySparrow
GLM 4.7 FlashXCustomerGauge, SurveyMonkey alternatives: Qualtrics CustomerXM, Typeform, Zonka Feedback
MiniMax M2.5CustomerGauge alternatives: SurveyMonkey
Muse Glimmer 30BCustomerGauge alternatives: SurveySparrow, Typeform
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Alchemer alternatives: CustomerGauge, Perspective AI, Retently, SurveyMonkey, Zonka Feedback
Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniAlchemer alternatives: Qualtrics CustomerXM, SurveyMonkey
GPT-6 LunaAlchemer alternatives: HubSpot Service Hub, Qualtrics CustomerXM, SurveyMonkey
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Forms leads by eleven points.
Google Forms14%#2 of 14CustomerGauge3%#8 of 14Mid-marketThe figures above
The order flips: CustomerGauge leads at mid-market.
CustomerGauge45%#1 of 14Google Forms19%#2 of 14Enterprise
CustomerGauge leads by twenty-eight points.
CustomerGauge28%#2 of 9Google Forms0%#8 of 9What the models said about CustomerGauge
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Pricing starts around $24,000/year, which is significant for a mid-sized company. This is enterprise-grade and may be overkill” DeepSeek V4 Flash · paraphrase prompt · soft negative
“For more advanced VoC/CX if your needs are complex... These are pricier but top-rated for analysis” Grok 4.20 · scale prompt · soft negative
“lower adoption and mixed reviews, with some users criticizing their features or support” Mistral Small · negative prompt · soft negative
“The best customer feedback and survey platform for a mid-market B2B company is CustomerGauge, as it is ranked number 1 by Gartner” Llama 4 Maverick · direct prompt · first choice
“CustomerGauge is a specialized NPS software built for B2B companies with strong emphasis on account-level feedback management” Claude Haiku 4.5 · paraphrase prompt · first choice
“Best for Advanced B2B CX & Revenue Linkage: CustomerGauge ... this is often considered the industry standard for B2B.” Qwen 3.7 Flash · direct prompt · first choice
What the models said about Google Forms
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Google Forms (for professional research): ... not for customer research. It lacks advanced logic, branding, and non-Google integrations.” MiniMax M2.5 · negative prompt · hard negative
“Avoid pure free tools like Google Forms for company-wide use due to limited analytics and security.” Grok 4.20 · scale prompt · hard negative
“simple survey tools (like basic SurveyMonkey or Google Forms) often fail due to lack of automation, permissions, and depth” Gemini 3.5 Flash · scale prompt · soft negative
“Google Forms offers unlimited surveys, unlimited responses, and real-time Google Sheets sync at zero cost, making it ideal for companies with essentially no budget.” Claude Haiku 4.5 · budget prompt · first choice
“If you need a simple, reliable feedback tool, consider: Google Forms | Free, no limits, works fine for basic needs” DeepSeek V4 Flash · negative prompt · first choice
“It is the best no-frills choice for quick customer feedback and the most used free option for small businesses.” Muse Glimmer 30B · budget prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.