September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › HR › Performance and talent management › Internal talent marketpl › Small business · September 2026 Edition

Internal talent marketplace for small business buyers

Asked as “internal talent marketplace”, and as “internal mobility platform”, on behalf of a small B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
24%
Contested · Airtable 13%
24TalentGuard13Airtable09Fuel5054others

24% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01TalentGuard24%0%23accepted challenger
02Airtable13%0%10accepted challenger
03Fuel509%48%25criticized challenger
04Gloat4%73%33criticized challenger
Show the five products at 0%, ordered by negative rate
09Eightfold AI0%80%25criticized challenger
08Freelancer.com0%67%15criticized challenger
06Upwork0%50%22criticized challenger
07Fiverr0%48%23criticized challenger
05Toptal0%22%18accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01TalentGuard24%
02Airtable13%
03Fuel509%
04Gloat4%
05Toptal0%
06Upwork0%
07Fiverr0%
08Freelancer.com0%
09Eightfold AI0%

What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Fiverr
48%
11 of 23 labels negative · 10 of 12 models · 1 hard negative
“High volume of negative Trustpilot feedback... Lacks strong vetting for non-Pro gigs, leading to inconsistent work” Grok 4.20, negative prompt
Upwork
50%
11 of 22 labels negative · 10 of 12 models
“Open general marketplaces like Upwork, Fiverr, and Freelancer.com when you need highly consistent quality... can require significant DIY screening and management.” Perplexity Sonar, negative prompt
Freelancer.com
67%
10 of 15 labels negative · 9 of 12 models · 7 hard negative
“platforms to avoid or approach with extreme caution ... Some of these platforms (most notably Freelancer.com) are highly criticized for user-unfriendly terms, including hidden fees” Gemini 3.5 Flash, negative prompt
Gloat
73%
24 of 33 labels negative · 9 of 12 models · 7 hard negative
“typical enterprise-grade Internal Talent Marketplaces (ITMs) like Gloat, Eightfold AI, or Fuel50 are off the table” Gemini 3.5 Flash, budget prompt

What they cite

Twelve of the twelve models returned a source list in this edition: four return the pages they cited and eight the search results they consulted.

Sites the answers cite

66 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 1075 links across 310 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Gartner42 answers · 42 citations · 11 models
vendor site · Fuel5033 answers · 52 citations · 11 models
vendor site · TalentGuard30 answers · 52 citations · 11 models
25 answers · 25 citations · 10 models
vendor site · Sprad24 answers · 32 citations · 11 models
22 answers · 25 citations · 10 models
vendor site · G220 answers · 30 citations · 9 models
vendor site · Awesomic19 answers · 27 citations · 10 models
vendor site · Docebo19 answers · 21 citations · 11 models
vendor site · MentorcliQ17 answers · 19 citations · 9 models
14 answers · 17 citations · 9 models
13 answers · 15 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best internal talent marketplace”, “internal talent marketplace”, “talent marketplaces”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
TalentGuard talentguard.com24%49210027,3107
Airtable airtable.com13%18165,0002,461143,237118
Fuel50 fuel50.com9%170480011,0096
Google Forms + Sheets google.com7%31,800,358,416$465,9445
Notion notion.com7%76673,00015,6081,061,46652
Spacewalk gospacewalk.com7%13
Gloat gloat.com4%28727,10035922,73403
365Talents 365talents.com2%1009012,85925
Lattice lattice.com2%62590,50013,900122,123$1,328120
Rippling rippling.com2%1438301,00017,886712,399$42,013115

Google's top ten for the three searches hold 22 sites; 2 of them are among the sites the models cited here (gartner.com, talentguard.com). The first result for “best internal talent marketplace” is imocha.io.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best internal talent marketplace for a small B2B company?”Paraphrase“Which internal mobility platform would you recommend to a small business that sells to other businesses?”Comparative“What are the top talent marketplaces for a small team and how do they differ?”Budget-constrained“What is the best internal talent marketplace for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an internal talent marketplace. What should we look at?”Negative“Which talent marketplaces should a small business avoid or be cautious about?”
Claude Haiku 4.5Fuel50
Three alternativesEightfold AI, Hitch, Phenom
no first choiceChangedagainst: Docebo, Eightfold AI, Fuel50, GloatPeoplePerHour
Four alternativesCloudPeeps, Codeable, Gun.io, Lemon.io
against: Fiverr, Upwork
Spacewalk
Three alternativesGigged.AI, SAP SuccessFactors Opportunity Marketplace, Workday Talent Marketplace
against: Eightfold AI, Fuel50, Gloat
no first choiceagainst: Fiverr, Upwork
GPT-5.4 miniNeobrainERINChanged
Two alternatives365Talents, Hitch
Upwork
Three alternativesFiverr, Freelancer.com, Toptal
Workday Talent Marketplaceagainst: Eightfold AI, Gloatno first choice
Four alternativesAirtable, Google Forms + Sheets, Notion, Slack
nothing named
Gemini 3.5 FlashMuchSkills
Three alternatives365Talents, Skills Base, TalentGuard
against: Eightfold AI, Gloat, Phenom
LatticeChanged
Two alternativesSpacewalk, Virkware
against: Eightfold AI, Gloat, Phenom
Lemon.io, Toptal
Five alternativesArc.dev, Contra, Fiverr, Upwork, Wellfound
Nestor, Teammeter
Eight alternativesAirtable, BambooHR, Gusto, Microsoft Teams, Notion, Rippling, Slack, TalentGuard
against: Eightfold AI, Fuel50, Gloat
Google Forms + Sheets, Notion
Six alternativesAirtable, Deel, Lattice, Rippling, Slack, Trello/Asana
against: Eightfold AI, Fuel50, Gloat
against: Fiverr, Freelancer.com, Guru, PeoplePerHour, Toptal, Upwork
Perplexity SonarEngagedly, Fuel50against: Beamery, Eightfold AI, Gloat, SAP SuccessFactors Opportunity Marketplace, Workday Talent MarketplaceTalentGuardChanged
One alternativeBambooHR
against: Fuel50, Gloat, ServiceNow Opportunity Marketplace
Fuel50, Gloat
Two alternativesSAP SuccessFactors Opportunity Marketplace, Workday Talent Marketplace
against: Eightfold AI
TalentGuard
Three alternativesCornerstone-related options, ServiceNow Opportunity Marketplace, Skima AI
against: Eightfold AI, Gloat, SAP SuccessFactors Opportunity Marketplace, Workday Talent Marketplace
no first choiceagainst: Dribbble, Fiverr, Freelancer.com, Gun.io, Toptal, Upwork
Grok 4.20TalentGuard
One alternativeFuel50
against: Eightfold AI, Gloat
SAP SuccessFactors Opportunity MarketplaceChanged
Two alternativesFuel50, TalentGuard
against: Eightfold AI, Gloat, Workday Talent Marketplace
Fiverr, Upwork
One alternativeToptal
against: Freelancer.com
Airtable, Google Forms + Sheets
Five alternativesSlack, TalentGuard, Teamflect, Trello/Asana, Zapier
against: Eightfold AI, Fuel50, Gloat
no first choiceagainst: Fiverr, Freelancer.com, Guru, PeoplePerHour, Upwork
Mistral Small365Talents, Gloat
Two alternativesEightfold AI, Fuel50
Gloat, TalentGuardChangedFractional Jobs, Upwork
Four alternativesFiverr, PeoplePerHour, Shiny, TalentLoft
Spacewalk
Two alternativesBraintrust, Guru
no first choice
Three alternativesGoogle Workspace, Notion, Trello
against: Fiverr, Freelancer.com, Upwork
DeepSeek V4 FlashTalentGuard
One alternativeGoFIGR
against: Eightfold AI, Fuel50, Gloat, Workday Skills Cloud
Fuel50Changed
Two alternatives365Talents, TalentGuard
against: Avature, Eightfold AI, Gloat, Workday Talent Marketplace
Upwork
Seven alternativesA.Team, Awesomic, Braintrust, Contra, Fiverr, Superside, Toptal
Airtable, Google Forms + Sheets
Seven alternativesMake, Notion, Slack, TalentGuard, Teamflect, Trello, Zapier
against: 365Talents, Eightfold AI, Fuel50, Gloat, Phenom, SAP SuccessFactors Opportunity Marketplace, Workday Talent Marketplace
no first choiceagainst: Fiverr, Freelancer.com, Guru, PeoplePerHour, Upwork
Llama 4 Maverickno first choiceTalentGuardChanged
Four alternativesCornerstone OnDemand, Eightfold AI, Gloat, MentorcliQ
no first choiceno first choiceno first choiceagainst: Toptal
Qwen 3.7 FlashRippling
Six alternativesBambooHR, Fuel50, Gusto, Hyring, Spreadsheet + Slack/Teams Workflow, TalentGuard
against: Eightfold AI, Gloat
Zoho RecruitChanged
Two alternativesManatal, Recruit CRM
Fiverr, Upwork
Three alternativesContra, PeoplePerHour, Toptal
Airtable, Notion
Three alternativesGoogle Forms + Sheets, Slack, TalentGuard
against: Fuel50, Gloat
Airtable, Notion
Two alternativesLattice, Rippling
against: 99designs, Fiverr, Freelancer.com, Toptal, Upwork
Kimi K2TalentGuard
Two alternatives365Talents, SAP SuccessFactors Opportunity Marketplace
against: Fuel50, Gloat, Phenom
SpacewalkChanged
Two alternativesEngagedly, Fuel50
against: Eightfold AI, Gloat, Workday/SAP SuccessFactors
Arc.dev, Lemon.io
Five alternativesContra, Fiverr, Gun.io, Toptal, Upwork
Skills Base, TalentGuard
Three alternativesBaserow, NocoDB, SkillsDB
against: 365Talents, Fuel50, Gloat, Workday Talent Marketplace
Airtableagainst: Eightfold AI, Fuel50, Gloatagainst: Fiverr, Freelancer.com, Upwork
GLM 4.7 FlashXFuel50
Four alternativesDIY, Docebo, Gloat, TalentGuard
against: Eightfold AI
TalentGuardChanged
Two alternativesBreezy HR, JazzHR
Gloat
Two alternativesEightfold AI, SkyHive
Airtable
Three alternativesExcel, Google Forms + Sheets, TalentGuard
no first choiceagainst: Fiverr, Freelancer.com, Upwork
MiniMax M2.5TalentGuard
Three alternatives365Talents, Airtable, Google Forms + Sheets
against: Gloat
Recruit CRMChanged
Two alternativesHireSweet, Zoho Recruit
against: Docebo, Gloat
Upwork
Three alternativesContra, Fiverr, Toptal
TalentGuard
One alternativeZendikt
no first choiceagainst: Greenhouseagainst: Fiverr, Freelancer.com, Upwork
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:23yes149 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:05yes37 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 18:39yes2223 s
Direct recommendationPerplexity Sonarsonar2026-09-17 19:14yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:48yes3717 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 17:56yes56 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 17:58yes2020 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 20:55yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:20yes1890 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:16yes1831 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:14yes2438 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:46yes1327 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 18:16yes1610 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 19:18yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 21:57yes1451 s
ParaphrasePerplexity Sonarsonar2026-09-17 20:37yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:39yes4020 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 21:40yes88 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:53yes2528 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 21:26yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 20:43yes668 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:30yes1835 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 19:55yes35123 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 19:08yes523 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 21:20yes1712 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:24yes36 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:07yes1659 s
ComparativePerplexity Sonarsonar2026-09-17 18:50yes2014 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 20:39yes1312 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 21:19yes1411 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 19:10yes2238 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:25yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:41yes1552 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 19:22yes2039 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:45yes2058 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 18:10yes1527 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 20:17yes139 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 21:34yes27 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 19:27yes2121 s
Budget constrainedPerplexity Sonarsonar2026-09-17 19:46yes208 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 19:35yes3418 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 20:44yes97 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 19:45yes2261 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:16yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 19:10yes18126 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 20:41yes2133 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 18:44yes18136 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 21:43yes925 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 19:01yes99 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 18:32no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 20:18yes920 s
Scale constrainedPerplexity Sonarsonar2026-09-17 19:03yes1911 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 21:37yes1713 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 20:42no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 20:35yes914 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:01yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 18:42no032 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:51no059 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:16yes1442 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:54no067 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 17:55yes2715 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 20:58no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 22:02yes1654 s
Negative framingPerplexity Sonarsonar2026-09-17 18:07yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-17 18:20yes3819 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 19:27yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-17 18:28yes3053 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 18:49yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 21:34yes3043 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 18:03yes1020 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 20:07yes2484 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 17:56yes2238 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Cornerstone read as Cornerstone OnDemand
Eightfold read as Eightfold AI
Freelancer read as Freelancer.com
Google Forms read as Google Forms + Sheets
Google Sheet read as Google Forms + Sheets
Google Sheets read as Google Forms + Sheets
Guru.com read as Guru
SAP read as SAP SuccessFactors Opportunity Marketplace
SAP SuccessFactors read as SAP SuccessFactors Opportunity Marketplace
ServiceNow read as ServiceNow Opportunity Marketplace
Workday read as Workday Talent Marketplace
Unresolved, counted raw
360 Review
Baserow
CloudPeeps
Cornerstone-related options
DIY (Google Forms + Sheets, Airtable, Slack, Trello/Asana)
FlexTal
GigX
Go Fractional
Google Workspace add-ons
HireSweet
LinkedIn Internal Skills & Opportunities
LinkedIn's internal groups
Make
Microsoft Viva Jobs / Yammer
NocoDB
Spreadsheet + Slack/Teams Workflow
Uvik
Discontinued, still offered
No shut-down product was recommended here.
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