Content marketing platforms · Named, not rankedSubstack
Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Substack has 3.
Why models recommend it
“Substack - Free newsletter platform, good for building an audience directly”Claude Haiku 4.5 · Budget-constrained question · alternative
What gives them pause
“The platform can suppress your content in its discovery feed”Claude Haiku 4.5 · Negative question · warning
Also on the shortlist
The products named in the same answers as Substack, over the 7 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 3 | 2 | View → | |
| 3 | 0 | View → | |
| 3 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → | |
| 2 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Substack's own site, not checked by Gane.
- For
- independent voices
- Headquarters
- United States
- Founded
- 2017
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 3 of the 7 answers that named Substack and are not a share of its labels.
Domains cited
Sixteen of the sixteen domain citations in answers naming Substack came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 552 | 10 | 2026-09-27 | ||
| Podcast or video | 33 | 1 | 2026-09-10 | ||
| Comparison | 26 | 0 | 2025-07-09 | Mobile apps | |
| Report or ebook | 13 | 0 | 2025-08-27 | ||
| Conference or event | 10 | 1 | 2026-07-08 | ||
| Glossary or explainer | 3 | 0 | 2024-12-06 | ||
| Webinar or virtual event | 2 | 0 | 2025-12-04 | ||
| Template or tool | 2 | undated | |||
| Blog | 1 | 0 | 2009-04-18 |
Most recent
- 2026-09-27News trump steals taxpayer dollars news or press
- 2026-09-26News trump stews over press kimberly news or press
- 2026-09-25News trump allies urge martial law news or press
- 2026-09-23News republicans privately admit news or press
- 2026-09-22News republicans rapidly distance news or press
- 2026-09-22News trump erupts at cnn for still news or press
How it is countedHide how it is counted
Every page substack.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.