2 categories · Named, not rankedMintel
Mintel is a market intelligence platform that provides consumer and category research, syndicated trend reports, category sizing, forecasts and analyst-written market evidence · mintel.com ↗
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Mintel has 9.
Why models recommend it
“Syndicated research on macro trends, consumer attitudes, and market reports”Grok 4.20 · Comparative question · alternative
“Best for: Macro trends and structured research”GLM 4.7 FlashX · Comparative question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Mintel, over the 14 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 9 | 1 | View → | |
| 9 | 0 | View → | |
| 8 | 4 | View → | |
| 8 | 0 | View → | |
| 7 | 0 | View → | |
| 7 | 0 | View → | |
| 7 | 0 | View → | |
| 6 | 1 | View → | |
| 6 | 0 | View → | |
| 5 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Mintel's own site, not checked by Gane.
- For
- You’re an ambitious business driven to understand consumers, predict trends, and stay ahead in a rapidly evolving world.
- Price stated
- Individually priced
- Free plan or trial
- Free market intelligence downloads
- Integrations
- 2
- Customers named
- Deutsch LA, Bauer Media Group, Epsilon, Waitrose, Wincanton, NARS, Tesco, VML
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 12 of the 14 answers that named Mintel and are not a share of its labels.
Domains cited
Forty-two of the forty-two domain citations in answers naming Mintel came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 4,013 | undated | |||
| News or press | 1,974 | 1 | 2026-10-05 | Direct mail | |
| Conference or event | 865 | 0 | 2026-03-23 | ||
| Webinar or virtual event | 220 | 1 | 2026-08-13 | ||
| Podcast or video | 73 | 0 | 2022-08-26 | ||
| Case study | 55 | undated | |||
| Comparison | 40 | 0 | 2023-10-01 | ||
| Report or ebook | 16 | 0 | 2021-11-04 | Video ads, Direct mail | |
| Template or tool | 1 | 0 | 2014-12-22 | ||
| Glossary or explainer | 1 | 0 | 2019-03-12 |
Most recent
- 2026-10-05Mintel in the media september news or press
- 2026-08-13On demand webinar the next billion dollar soda webinar or virtual event
- 2026-06-25On demand the future of facial skincare 2026 webinar or virtual event
- 2026-05-14On demand mintel spark impactful innovation in minutes not months webinar or virtual event
- 2026-03-23Expo west 2026 food health predictions conference or event
- 2025-10-10World expo osaka a journey through the future conference or event
How it is countedHide how it is counted
Every page mintel.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.