Index › GTM › Products › Microsoft Retail Media · November 2026 Edition
Retail media platforms · Named, not ranked

Microsoft Retail Media

Microsoft Retail Media is a retail media platform from Microsoft · microsoft.com ↗

–Too few to rank
6/14Models named it
0First choices
1Warnings
November 2026 Edition · all company sizes counted.
Ranked inRetail media platforms #97 mid-market
What AI models recommend

Named, too few times to rank.

A product needs 10 labels in a category before a share is stated. Microsoft Retail Media has 1.

Why models recommend it

No positive label carried a quote.

What gives them pause

No model argued against it.

Also on the shortlist

The products named in the same answers as Microsoft Retail Media, over the 8 answers that named it, and how often each was the first choice instead.

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Microsoft Retail Media's own site, not checked by Gane.

Headquarters
Vancouver, Canada
Founded
1975
Visit microsoft.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Microsoft Retail Media came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 8 of the 8 answers that named Microsoft Retail Media and are not a share of its labels.

Domains cited

about.ads.microsoft.comIts own site7
criteo.com6
gane.ai/indexpublisher (Gane)4
digiday.com3
fieldtrip.agency3
g2.com3
kevel.com3
linkedin.com3
osmos.ai3
skai.io3

Twenty-seven of the thirty-eight domain citations in answers naming Microsoft Retail Media came from a third party's page. Four were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Microsoft Retail Media across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00101
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000