Lytics
Lytics is a customer data platform with identity resolution, used to unify customer data and build audiences · lytics.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Segment is first at 41%.
Segment is first at 50%. 0 of 14 models made it the first choice when asked directly.
Salesforce Data Cloud is first at 50%.
Why models recommend it
“Best For: E-commerce heavy B2B companies or those focused on behavioral personalization.”Qwen 3.7 Flash · Direct question · alternative
“Lytics is one of the best CDP platforms for digital marketers ... affordably”Claude Haiku 4.5 · Budget-constrained question · alternative
“If personalization and ABM are top priorities: → Lytics”Kimi K2 · Direct question · alternative
What gives them pause
“Lytics being acquired by Contentstack... Do extra diligence when ownership has changed”GPT-6 Luna · Negative question · warning
“Lytics → Acquired by a content management vendor”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as Lytics, over the 22 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 18 | 10 | View → | |
| 11 | 3 | View → | |
| 10 | 0 | View → | |
| 9 | 1 | View → | |
| 8 | 1 | View → | |
| 8 | 0 | View → | |
| 6 | 1 | View → | |
| 6 | 0 | View → | |
| 5 | 2 | View → | |
| 5 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Lytics's own site, not checked by Gane.
- For
- enterprises' marketing and ad technology stacks
- Certifications
- ISO 27001, SOC 2 Type II
- Hosting
- United States of America, Belg..., Neth..., United States, world...
- Customers named
- American Conservatory Theater, Land O’ Lakes, Lovepop, Comparis, Regit, Entercom, Industry Dive, Haymarket Media
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 17 of the 22 answers that named Lytics and are not a share of its labels.
Domains cited
Forty-two of the forty-two domain citations in answers naming Lytics came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 543 | 0 | 2023-06-27 | CDP | |
| Webinar or virtual event | 44 | 0 | 2023-03-10 | Identity, CDP | |
| Report or ebook | 42 | 0 | 2023-01-24 | CDP | |
| Glossary or explainer | 42 | 0 | 2022-11-28 | CDP, Enrichment | |
| Comparison | 18 | 0 | 2022-12-08 | CDP, DMP | |
| Case study | 14 | 0 | 2022-05-16 | ||
| Podcast or video | 11 | 0 | 2021-10-07 | ||
| Template or tool | 5 | 0 | 2023-06-06 | CDP | |
| Conference or event | 1 | 0 | 2022-03-18 |
Most recent
- 2023-06-27Customer 360 readiness index blog
- 2023-06-06Building a comprehensive data governance checklist best practices template or tool
- 2023-03-10How clean rooms help secure data sharing and cloud data warehouse enrichment webinar or virtual event
- 2023-02-08How to make anonymous users your next loyal customers with bulletproof identity resolution webinar or virtual event
- 2023-01-24Obstacle to opportunity the data driven marketers guide to navigating a recession report or ebook
- 2022-12-292023 predictions customer data data privacy and advertising trends webinar or virtual event
How it is countedHide how it is counted
Every page lytics.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.