Attribution and marketing mix modeling · Named, not rankedHaus
Haus is a measurement platform for marketing teams that offers geo-incrementality testing and causal marketing mix modeling · haus.io ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Haus has 5.
Why models recommend it
“Best experimentation-centered approach: Haus”Perplexity Sonar · Comparative question · alternative
What gives them pause
“sometimes criticized for oversimplifying complex marketing dynamics and lacking robust statistical rigor”Mistral Small · Negative question · warning
Also on the shortlist
The products named in the same answers as Haus, over the 12 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 10 | 1 | View → | |
| 10 | 0 | View → | |
| 8 | 0 | View → | |
| 7 | 1 | View → | |
| 7 | 1 | View → | |
| 7 | 0 | View → | |
| 6 | 3 | View → | |
| 6 | 0 | View → | |
| 6 | 0 | View → | |
| 6 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Haus's own site, not checked by Gane.
- For
- enterprises
- Certifications
- SOC 2 Type II, ISO 27001
- Customers named
- Intuit, Oura, AG1, FanDuel, Fox One, SharkNinja, Mejuri, Whoop
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 11 of the 12 answers that named Haus and are not a share of its labels.
Domains cited
Forty-three of the forty-three domain citations in answers naming Haus came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 203 | undated | |||
| Case study | 36 | 2 | 2026-08-24 | ||
| Conference or event | 13 | undated | |||
| Glossary or explainer | 9 | undated | |||
| Comparison | 6 | undated | Attribution & MMM | ||
| Webinar or virtual event | 1 | undated | |||
| Report or ebook | 1 | undated |
Most recent
- 2026-08-24Textnow case study
- 2026-07-21Gainbridge case study
- 2026-05-04Stockx case study
- 2026-04-15Gruns scaling case study
- 2026-04-15Mistplay case study
- 2026-02-02Sunday case study
How it is countedHide how it is counted
Every page haus.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.