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Field sales tools · November 2026 Edition

HubSpot Sales Hub vs Zoho CRM

One of fourteen models named HubSpot Sales Hub first on the direct prompt; zero named Zoho CRM. HubSpot Sales Hub was named by ten of the fourteen models and Zoho CRM by nine and HubSpot Sales Hub carries 22 labels and Zoho CRM 10, so the shares are not directly comparable.

HubSpot Sales Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in twenty-two categories this edition.

Zoho CRM

accepted challenger

Named in eleven categories this edition.

First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate14%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 8; printed, not drawn.
Labels2210A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Sales Hub reading right to left. Rank and label count are printed, not drawn.Spotio was named alongside these two in twelve of the fourteen direct answers. Badger Maps vs HubSpot Sales Hub · Badger Maps vs Zoho CRM · Spotio vs HubSpot Sales Hub

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the field sales tools page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Sales HubFirst choices, of fourteen modelsZoho CRM
Direct10
Paraphrase00
Comparative001 against HubSpot Sales Hub
Budget-constrained12
Scale-constrained00
Negative002 against HubSpot Sales Hub · 2 against Zoho CRM
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, HubSpot Sales Hub and Zoho CRM were named in the same answer 124 times, of the 756 answers naming HubSpot Sales Hub and the 395 naming Zoho CRM. In those answers Zoho CRM took the first choice eleven times and HubSpot Sales Hub fifty-three.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where HubSpot Sales Hub and Zoho CRM stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
HubSpot Sales Hub Zoho CRM first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Sales Hub on the left and Zoho CRM on the right.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot Sales Hub and Zoho CRM stood in it.

HubSpot Sales Hub first, Zoho CRM not the choice

1 of 14 modelsZoho CRM was named in the answer but not as the choice, or not at all.
Kimi K2HubSpot Sales Hub alternatives: Badger Maps, Map My Customers, Spotio

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Map My Customers alternatives: Apollo.io, HubSpot Sales Hub, Spotio, ZoomInfo
Perplexity SonarMap My Customers alternatives: Badger Maps, HubSpot Sales Hub, Spotio
Grok 4.20Spotio alternatives: Badger Maps, HubSpot Sales Hub
Mistral SmallSpotio alternatives: HubSpot Sales Hub, Salesforce Sales Cloud
Qwen 3.7 FlashBadger Maps alternatives: HubSpot Sales Hub, Salesforce Sales Cloud, Spotio

Neither was named

8 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniSpotio alternatives: Badger Maps, LeadSquared Mobile, Map My Customers, Salesforce Sales Cloud
Gemini 3.5 FlashBadger Maps alternatives: Leadbeam, Map My Customers, Salesforce Maps, Spotio
DeepSeek V4 FlashBadger Maps alternatives: Map My Customers, Spotio, Veloxy
Llama 4 Maverickno first choice
GLM 4.7 FlashXSalesforce Sales Cloud, Spotio alternatives: Badger Maps, Coffee, LeadSquared, Map My Customers, Outfield, SalesRabbit
MiniMax M2.5Badger Maps, Outfield alternatives: LeadSquared, RepMove, Salesforce Sales Cloud
GPT-6 LunaBadger Maps alternatives: Salesforce Maps, Spotio
Muse Glimmer 30BBadger Maps, Map My Customers alternatives: Pipeline CRM, Spotio

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
HubSpot Sales Hub2%#7 of 9
Zoho CRM2%#6 of 9
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
HubSpot Sales Hub4%#4 of 8
Zoho CRM4%#5 of 8
The full mid-market standing →
Enterprise
Level: the same share of first choices.
HubSpot Sales Hub0%#– of 8
Zoho CRM0%#– of 8
The full enterprise standing →

What the models said about HubSpot Sales Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“similar mid-market CRMs (e.g., HubSpot in field contexts): Can work but often lacks deep offline routing/territory tools” Grok 4.20 · negative prompt · soft negative

What the models said about Zoho CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Can work but often lacks deep offline routing/territory tools. Users complain about glitches in mobile apps, integration gaps” Grok 4.20 · negative prompt · soft negative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.