Field sales tools · November 2026 Edition
Badger Maps vs HubSpot Sales Hub
Six of fourteen models named Badger Maps first on the direct prompt; one named HubSpot Sales Hub. Badger Maps was named by fourteen of the fourteen models and HubSpot Sales Hub by ten and Badger Maps carries 51 labels and HubSpot Sales Hub 22, so the shares are not directly comparable.
Named in two categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-two categories this edition.
First-choice share43%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 8; printed, not drawn.
Labels5122A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Badger Maps reading right to left. Rank and label count are printed, not drawn.Spotio was named alongside these two in twelve of the fourteen direct answers. Badger Maps vs Spotio · Badger Maps vs Map My Customers · Badger Maps vs Zoho CRM
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the field sales tools page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Badger MapsFirst choices, of fourteen modelsHubSpot Sales Hub
Direct61
Paraphrase120
Comparative401 against HubSpot Sales Hub
Budget-constrained212 against Badger Maps
Scale-constrained00
Negative002 against Badger Maps · 2 against HubSpot Sales Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Badger Maps and HubSpot Sales Hub stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | |
Badger Maps HubSpot Sales Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Badger Maps on the left and HubSpot Sales Hub on the right.The direct prompt
The plain question, one answer per model, grouped by where Badger Maps and HubSpot Sales Hub stood in it.
Badger Maps first, HubSpot Sales Hub an alternative
6 of 14 modelsHubSpot Sales Hub was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashBadger Maps alternatives: Leadbeam, Map My Customers, Salesforce Maps, Spotio
DeepSeek V4 FlashBadger Maps alternatives: Map My Customers, Spotio, Veloxy
Qwen 3.7 FlashBadger Maps alternatives: HubSpot Sales Hub, Salesforce Sales Cloud, Spotio
MiniMax M2.5Badger Maps, Outfield alternatives: LeadSquared, RepMove, Salesforce Sales Cloud
GPT-6 LunaBadger Maps alternatives: Salesforce Maps, Spotio
Muse Glimmer 30BBadger Maps, Map My Customers alternatives: Pipeline CRM, Spotio
HubSpot Sales Hub first, Badger Maps an alternative
1 of 14 modelsBadger Maps was named in the answer but not as the choice, or not at all.Kimi K2HubSpot Sales Hub alternatives: Badger Maps, Map My Customers, Spotio
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Map My Customers alternatives: Apollo.io, HubSpot Sales Hub, Spotio, ZoomInfo
GPT-5.4 miniSpotio alternatives: Badger Maps, LeadSquared Mobile, Map My Customers, Salesforce Sales Cloud
Perplexity SonarMap My Customers alternatives: Badger Maps, HubSpot Sales Hub, Spotio
Grok 4.20Spotio alternatives: Badger Maps, HubSpot Sales Hub
Mistral SmallSpotio alternatives: HubSpot Sales Hub, Salesforce Sales Cloud
GLM 4.7 FlashXSalesforce Sales Cloud, Spotio alternatives: Badger Maps, Coffee, LeadSquared, Map My Customers, Outfield, SalesRabbit
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Llama 4 Maverickno first choice
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Badger Maps leads by forty-six points.
Badger Maps48%#1 of 9HubSpot Sales Hub2%#7 of 9Mid-marketThe figures above
Badger Maps leads by thirty-eight points.
Badger Maps43%#1 of 8HubSpot Sales Hub4%#4 of 8Enterprise
Badger Maps leads by twenty-two points.
Badger Maps22%#1 of 8HubSpot Sales Hub0%#– of 8What the models said about Badger Maps
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Tools like Badger Maps or Route4Me are essential for route optimization. However, their value lies entirely in how well they talk to your CRM.” Qwen 3.7 Flash · negative prompt · soft negative
“high-end dedicated platforms like Badger Maps or Spotio (which often cost $40–$70 per user/month) can be cost-prohibitive” Gemini 3.5 Flash · budget prompt · soft negative
“some older Badger Maps alternatives or basic mapping apps... Common issues: Slow performance in low-signal areas” Grok 4.20 · negative prompt · soft negative
“Best Overall for Route Optimization & Field Rep Productivity ... widely considered the gold standard for B2B field sales teams” Gemini 3.5 Flash · direct prompt · first choice
“I would recommend Badger Maps as the route planning and mapping app for outside sales reps to a mid-sized B2B company” Llama 4 Maverick · paraphrase prompt · first choice
“the best field sales tool—specifically for Outside Sales ... is generally considered to be Badger Maps” Qwen 3.7 Flash · direct prompt · first choice
What the models said about HubSpot Sales Hub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“similar mid-market CRMs (e.g., HubSpot in field contexts): Can work but often lacks deep offline routing/territory tools” Grok 4.20 · negative prompt · soft negative
Also compared
Badger Maps vs SpotioBadger Maps vs Map My CustomersBadger Maps vs Zoho CRMBadger Maps vs SalesRabbitBadger Maps vs Salesforce Sales CloudBadger Maps vs Salesforce MapsSpotio vs HubSpot Sales HubMap My Customers vs HubSpot Sales HubHubSpot Sales Hub vs Zoho CRMHubSpot Sales Hub vs SalesRabbitHubSpot Sales Hub vs Salesforce Sales CloudHubSpot Sales Hub vs Salesforce MapsAll twenty-eight head-to-head pages and the full field sales standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.