Zero of fourteen models named Meta Ads first on the direct prompt; zero named Vibe.co. Meta Ads was named by thirteen of the fourteen models and Vibe.co by nine and Meta Ads carries 43 labels and Vibe.co 18, so the shares are not directly comparable.
By Meta Platforms, Menlo Park, United States, founded 2004. Named in six categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the video advertising page.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“YouTube Ads and Meta Ads are also mentioned as having some negative labels, but not to the same extent as X” Llama 4 Maverick · negative prompt · soft negative
“the best video advertising platforms are YouTube Ads (Google Ads) and Meta Ads (Facebook & Instagram)” Gemini 3.5 Flash · budget prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“campaigns can start at $500, though its B2B depth should be validated” Perplexity Sonar · paraphrase prompt · soft negative
“Vibe $1,500/mo” Muse Glimmer 30B · budget prompt · soft negative
“Vibe.co is the top choice for most performance marketers — 100% direct premium streaming inventory, full self-serve controls” Claude Haiku 4.5 · comparative prompt · first choice
“For the absolute best value and ease of use on a limited budget, Vibe and Meta (Facebook/Instagram) are top choices.” Mistral Small · budget prompt · first choice
“Vibe is designed for performance marketers, DTC brands, B2B teams, and in-house marketing teams that want self-serve video advertising” Claude Haiku 4.5 · direct prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.