Skai vs Criteo
Zero of fourteen models named Skai first on the direct prompt; one named Criteo. Skai was named by eleven of the fourteen models and Criteo by eight and Skai carries 16 labels and Criteo 10, so the shares are not directly comparable.
Named in two categories this edition.
Paris, France, founded 2005. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail media platforms page.
By framing
SkaiFirst choices, of fourteen modelsCriteo
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | ||||||
| Grok 4.20 | | |||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | | |||||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | |
Skai Criteo first choice named as an alternative argued againstblank: not namedEach cell is one answer, Skai on the left and Criteo on the right.The direct prompt
Criteo first, Skai not the choice
1 of 14 modelsSkai was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Skai0%#– of 12Criteo0%#– of 12What the models said about Skai
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Pricing starts at significant annual minimums (often $50k–$100k+ per year), and they require dedicated platform operators” Gemini 3.5 Flash · paraphrase prompt · soft negative
“Top Recommendation: Skai (formerly Kenshoo) ... is the leading platform for mid-market and enterprise B2B companies” GLM 4.7 FlashX · paraphrase prompt · first choice
What the models said about Criteo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“Criteo: 30% of labels were negative, with 10 out of 14 models giving it a hard negative rating.” Llama 4 Maverick · negative prompt · hard negative
“Criteo: also flagged for significant invalid traffic exposure” Kimi K2 · negative prompt · soft negative
“I'd recommend Criteo as the best starting point” Kimi K2 · direct prompt · first choice
“Criteo — *Best for Commerce AI & Off-Site Reach*” DeepSeek V4 Flash · direct prompt · alternative
“implement a platform like Criteo or AdLib” Qwen 3.7 Flash · direct prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.