Amazon Advertising vs Walmart Connect
Two of fourteen models named Amazon Advertising first on the direct prompt; zero named Walmart Connect. Amazon Advertising was named by eight of the fourteen models and Walmart Connect by fourteen and Amazon Advertising carries 11 labels and Walmart Connect 58, so the shares are not directly comparable.
By Amazon, Seattle, United States, founded 1994. Named in one category this edition.
Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail media platforms page.
By framing
Amazon AdvertisingFirst choices, of fourteen modelsWalmart Connect
Across every category in the November 2026 Edition, Amazon Advertising and Walmart Connect were named in the same answer twenty-four times, of the 44 answers naming Amazon Advertising and the 158 naming Walmart Connect. In those answers Walmart Connect took the first choice zero times and Amazon Advertising eight.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | | | |
Amazon Advertising Walmart Connect first choice named as an alternative argued againstblank: not namedEach cell is one answer, Amazon Advertising on the left and Walmart Connect on the right.The direct prompt
Amazon Advertising first, Walmart Connect an alternative
2 of 14 modelsWalmart Connect was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Walmart Connect13%#2 of 12Amazon Advertising2%#7 of 12Amazon Advertising6%#3 of 9Walmart Connect2%#5 of 9Amazon Advertising10%#3 of 14Walmart Connect8%#5 of 14What the models said about Amazon Advertising
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Experts advise avoiding this *unless* you are a heavy volume seller with robust unit economics.” Qwen 3.7 Flash · negative prompt · hard negative
“Amazon, Walmart, Instacart, and other networks may count the same shoppers, causing duplicated reach and over-attributed conversions” Perplexity Sonar · negative prompt · soft negative
“Market position: Undisputed leader... Amazon Advertising dominates the American retail media space, grabbing ~75% of marketers’ dollars” Muse Glimmer 30B · comparative prompt · first choice
“I recommend starting with Amazon Advertising as your primary platform for running and managing retail media ads” Grok 4.20 · paraphrase prompt · first choice
“For most mid-market B2B product companies, Amazon Business Ads is the single best starting point” Gemini 3.5 Flash · direct prompt · first choice
What the models said about Walmart Connect
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Any platform that is a strict walled garden with redacted ad IDs and no independent verification, particularly Walmart Connect” Muse Glimmer 30B · negative prompt · hard negative
“Walmart Connect: 18% of labels were negative, with 8 out of 12 models giving it a hard negative rating.” Llama 4 Maverick · negative prompt · hard negative
“explicitly advise avoiding "pure retail media platforms" like standard Amazon Ads or Walmart Connect” Mistral Small · negative prompt · hard negative
“Walmart Connect remains the undisputed leader in retail media with massive online traffic, thousands of physical stores, and one of the richest first-party datasets in retail” Claude Haiku 4.5 · comparative prompt · first choice
“Major, established networks like Amazon Ads, Walmart Connect, Target Roundel, Kroger Precision Media, and Instacart Ads have the most mature technology” MiniMax M2.5 · negative prompt · first choice
“Keep your core investments in large, technologically mature networks (e.g., Amazon, Walmart Connect, Target Roundel)” Gemini 3.5 Flash · negative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.