The Trade Desk vs DV360
One of fourteen models named The Trade Desk first on the direct prompt; zero named DV360. The Trade Desk was named by fourteen of the fourteen models and DV360 by ten and The Trade Desk carries 54 labels and DV360 15, so the shares are not directly comparable.
By Trade Desk, Ventura, United States, founded 2009. Named in ten categories this edition.
DV360
criticized challengerNamed in four categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
The Trade DeskFirst choices, of fourteen modelsDV360Across every category in the November 2026 Edition, The Trade Desk and DV360 were named in the same answer forty-eight times, of the 393 answers naming The Trade Desk and the 58 naming DV360. In those answers DV360 took the first choice zero times and The Trade Desk five.
Every model, every framing
| Model | DirectDV | ParaphraseDV | ComparativeDV | Budget-constrainedDV | Scale-constrainedDV | NegativeDV |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | DV | DV | DV | |||
| GPT-5.4 mini | DV | | | DV | | |
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | DV | | | |||
| Grok 4.20 | | | | | | DV |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | DV | | | | | |
| Llama 4 Maverick | | | DV | |||
| Qwen 3.7 Flash | | | | DV | | |
| Kimi K2 | DV | | DV | |||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | | DV |
The Trade DeskDV DV360 first choice named as an alternative argued againstblank: not namedEach cell is one answer, The Trade Desk on the left and DV360 on the right.The direct prompt
The Trade Desk first, DV360 not the choice
1 of 14 modelsDV360 was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The Trade Desk3%#8 of 17The Trade Desk7%#4 of 13The Trade Desk25%#2 of 11What the models said about The Trade Desk
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid for Limited Budgets ... Stick away from enterprise DSPs like The Trade Desk and Google DV360” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid enterprise DSPs like The Trade Desk, Amazon DSP, or Criteo unless you have at least $10K–$50K/month” Grok 4.20 · budget prompt · hard negative
“Platforms to Skip at Mid-Market - The Trade Desk / DV360 — powerful but built for enterprise budgets” DeepSeek V4 Flash · direct prompt · hard negative
“The Trade Desk is the clearest choice when an advertiser wants broad CTV, audio, and open-web access outside a single media ecosystem.” Perplexity Sonar · comparative prompt · first choice
“Platforms with strong fraud protection (safer choices): The Trade Desk — Pre-bid filtering with IAS, DoubleVerify, and HUMAN Security” DeepSeek V4 Flash · negative prompt · first choice
“Enterprise-Grade DSPs: *The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Basis, StackAdapt, and Yahoo DSP*” Gemini 3.5 Flash · negative prompt · first choice
What the models said about DV360
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Platforms to AVOID with Limited Budgets ... ~$25,000+/month | Enterprise-focused, managed service required” Kimi K2 · budget prompt · hard negative
“Platforms to Skip at Mid-Market - The Trade Desk / DV360 — powerful but built for enterprise budgets” DeepSeek V4 Flash · direct prompt · hard negative
“avoid enterprise-heavy platforms like The Trade Desk or DV360” GPT-5.4 mini · budget prompt · hard negative
“Starting with DV360 or The Trade Desk as they balance functionality with usability” Claude Haiku 4.5 · paraphrase prompt · first choice
“managed enterprise options like The Trade Desk and DV360” Muse Glimmer 30B · scale prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.