StackAdapt vs AdRoll ABM
Thirteen of fourteen models named StackAdapt first on the direct prompt; four named AdRoll ABM. StackAdapt was named by fourteen of the fourteen models and AdRoll ABM by eleven and StackAdapt carries 57 labels and AdRoll ABM 18, so the shares are not directly comparable.
Named in seven categories this edition.
By AdRoll, San Francisco, United States, founded 2007. Named in thirteen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
StackAdaptFirst choices, of fourteen modelsAdRoll ABM
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | |
StackAdapt AdRoll ABM first choice named as an alternative argued againstblank: not namedEach cell is one answer, StackAdapt on the left and AdRoll ABM on the right.The direct prompt
Both were the first choice
3 of 14 modelsThe answer named them together, and the judge labeled each a first choice.StackAdapt first, AdRoll ABM an alternative
10 of 14 modelsAdRoll ABM was named in the answer but not as the choice, or not at all.AdRoll ABM first, StackAdapt an alternative
1 of 14 modelsStackAdapt was named in the answer but not as the choice, or not at all.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
StackAdapt41%#1 of 17AdRoll ABM0%#– of 17StackAdapt50%#1 of 13AdRoll ABM9%#3 of 13StackAdapt2%#7 of 11AdRoll ABM—not namedWhat the models said about StackAdapt
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Multiple warnings label it a platform to "avoid at all costs" for advertisers.” Grok 4.20 · negative prompt · hard negative
“the recommended demand-side platform for display ads for a mid-sized B2B company is StackAdapt, as it is the clear leader with 48% of first choices” Llama 4 Maverick · paraphrase prompt · first choice
“For most mid-market B2B companies, StackAdapt offers the best balance of capabilities, ease of use, and mid-market accessibility.” MiniMax M2.5 · direct prompt · first choice
What the models said about AdRoll ABM
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“If your primary goal is Account-Based Marketing (ABM) tightly connected to your CRM ... start with RollWorks.” Gemini 3.5 Flash · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.