Muck Rack vs Semrush AI PR Toolkit
Nine of fourteen models named Muck Rack first on the direct prompt; two named Semrush AI PR Toolkit. Both were named by all fourteen models and Muck Rack carries 57 labels and Semrush AI PR Toolkit 46, so the shares are not directly comparable.
New York City, United States, founded 2009. Named in two categories this edition.
By Semrush, Boston, United States, founded 2008. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.
By framing
Muck RackFirst choices, of fourteen modelsSemrush AI PR Toolkit
Across every category in the November 2026 Edition, Muck Rack and Semrush AI PR Toolkit were named in the same answer seventy-five times, of the 161 answers naming Muck Rack and the 103 naming Semrush AI PR Toolkit. In those answers Semrush AI PR Toolkit took the first choice seventeen times and Muck Rack fifteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | |
Muck Rack Semrush AI PR Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, Muck Rack on the left and Semrush AI PR Toolkit on the right.The direct prompt
Muck Rack first, Semrush AI PR Toolkit an alternative
9 of 14 modelsSemrush AI PR Toolkit was named in the answer but not as the choice, or not at all.Semrush AI PR Toolkit first, Muck Rack an alternative
2 of 14 modelsMuck Rack was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Semrush AI PR Toolkit19%#2 of 12Muck Rack8%#4 of 12Muck Rack42%#1 of 13Semrush AI PR Toolkit10%#3 of 13Muck Rack5%#3 of 9Semrush AI PR Toolkit0%#– of 9What the models said about Muck Rack
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid big enterprise platforms like Meltwater, Cision, or Muck Rack” DeepSeek V4 Flash · budget prompt · hard negative
“Limited functionality and incomplete media coverage... Weak reporting/analysis and mobile support.” Grok 4.20 · negative prompt · soft negative
“powerful but generally use custom pricing and are harder to justify on a tight budget” Perplexity Sonar · budget prompt · soft negative
“Choose Muck Rack if: Pitching journalists, maintaining media relationships, and having a modern CRM interface are your top priorities.” Gemini 3.5 Flash · comparative prompt · first choice
“The Industry Standard: Muck Rack ... has become the de facto standard for independent PR professionals and in-house B2B teams” Qwen 3.7 Flash · paraphrase prompt · first choice
“Muck Rack stands out as the best overall PR and media monitoring platform for a mid-market B2B company” Grok 4.20 · direct prompt · first choice
What the models said about Semrush AI PR Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“better suited to outreach and lighter monitoring than comprehensive broadcast or enterprise intelligence” Perplexity Sonar · negative prompt · soft negative
“Prowly (~$258/month) are better for social-heavy or outreach-focused teams but may exceed tight budgets” Grok 4.20 · budget prompt · soft negative
“Cons: More expensive; monitoring alone isn't as strong as dedicated tools” Kimi K2 · budget prompt · soft negative
“I'd recommend starting with Prowly or Agility as they hit the sweet spot of enterprise-level features with mid-market pricing” MiniMax M2.5 · direct prompt · first choice
“recommend Semrush AI PR Toolkit (formerly Prowly) as the best overall fit” Perplexity Sonar · paraphrase prompt · first choice
“Best value for a small company: Semrush AI PR Toolkit Pro” GPT-6 Luna · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.