Brand24 vs Semrush AI PR Toolkit
Two of fourteen models named Brand24 first on the direct prompt; two named Semrush AI PR Toolkit. Brand24 was named by thirteen of the fourteen models and Semrush AI PR Toolkit by fourteen and Brand24 carries 45 labels and Semrush AI PR Toolkit 46, so the shares are not directly comparable.
Wrocław, Poland, founded 2011. Named in seven categories this edition.
By Semrush, Boston, United States, founded 2008. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.
By framing
Brand24First choices, of fourteen modelsSemrush AI PR Toolkit
Across every category in the November 2026 Edition, Brand24 and Semrush AI PR Toolkit were named in the same answer eighty-one times, of the 232 answers naming Brand24 and the 103 naming Semrush AI PR Toolkit. In those answers Semrush AI PR Toolkit took the first choice nine times and Brand24 twenty-eight.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | ||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | | | ||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | | |
Brand24 Semrush AI PR Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, Brand24 on the left and Semrush AI PR Toolkit on the right.The direct prompt
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Brand24 first, Semrush AI PR Toolkit an alternative
1 of 14 modelsSemrush AI PR Toolkit was named in the answer but not as the choice, or not at all.Semrush AI PR Toolkit first, Brand24 an alternative
1 of 14 modelsBrand24 was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Brand2445%#1 of 12Semrush AI PR Toolkit19%#2 of 12Brand2424%#2 of 13Semrush AI PR Toolkit10%#3 of 13Brand245%#5 of 9Semrush AI PR Toolkit0%#– of 9What the models said about Brand24
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“pricing and features less competitive compared to alternatives” Mistral Small · negative prompt · hard negative
“reported limitations around mobile alerts and traditional-media coverage may matter for high-risk brands” Perplexity Sonar · negative prompt · soft negative
“Brand24 stands out as the best overall PR and media monitoring platform for companies with limited budgets” Grok 4.20 · budget prompt · first choice
“the sweet spot is Brand24 (≈ $79 / month) for the best overall balance of coverage, speed, and price” GLM 4.7 FlashX · budget prompt · first choice
“The best PR and media monitoring platform for a company with a limited budget is Brand24.” Llama 4 Maverick · budget prompt · first choice
What the models said about Semrush AI PR Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“better suited to outreach and lighter monitoring than comprehensive broadcast or enterprise intelligence” Perplexity Sonar · negative prompt · soft negative
“Prowly (~$258/month) are better for social-heavy or outreach-focused teams but may exceed tight budgets” Grok 4.20 · budget prompt · soft negative
“Cons: More expensive; monitoring alone isn't as strong as dedicated tools” Kimi K2 · budget prompt · soft negative
“I'd recommend starting with Prowly or Agility as they hit the sweet spot of enterprise-level features with mid-market pricing” MiniMax M2.5 · direct prompt · first choice
“recommend Semrush AI PR Toolkit (formerly Prowly) as the best overall fit” Perplexity Sonar · paraphrase prompt · first choice
“Best value for a small company: Semrush AI PR Toolkit Pro” GPT-6 Luna · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.