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PR and media monitoring · November 2026 Edition

Brand24 vs Meltwater

Two of fourteen models named Brand24 first on the direct prompt; four named Meltwater. Brand24 was named by thirteen of the fourteen models and Meltwater by fourteen and Brand24 carries 45 labels and Meltwater 72, so the shares are not directly comparable.

Brand24

accepted challenger

Wrocław, Poland, founded 2011. Named in seven categories this edition.

Meltwater

criticized challenger

By Meltwater Group, San Francisco, founded 2001. Named in nine categories this edition.

First-choice share24%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%38%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 13; printed, not drawn.
Labels4572A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Brand24 reading right to left. Rank and label count are printed, not drawn.Muck Rack was named alongside these two in eleven of the fourteen direct answers. Muck Rack vs Brand24 · Muck Rack vs Meltwater · Brand24 vs Semrush AI PR Toolkit

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Brand24First choices, of fourteen modelsMeltwater
Direct242 against Meltwater
Paraphrase006 against Meltwater
Comparative08
Budget-constrained1009 against Meltwater
Scale-constrained01
Negative003 against Brand24 · 10 against Meltwater
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Brand24 and Meltwater were named in the same answer 125 times, of the 232 answers naming Brand24 and the 343 naming Meltwater. In those answers Meltwater took the first choice sixteen times and Brand24 forty-three.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Brand24 and Meltwater stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Brand24 Meltwater first choice named as an alternative argued againstblank: not namedEach cell is one answer, Brand24 on the left and Meltwater on the right.

The direct prompt

The plain question, one answer per model, grouped by where Brand24 and Meltwater stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
Qwen 3.7 FlashBrand24, Meltwater alternatives: Agility PR Solutions, Semrush AI PR Toolkit

Brand24 first, Meltwater not the choice

1 of 14 modelsMeltwater was named in the answer but not as the choice, or not at all.
Kimi K2Brand24, Semrush AI PR Toolkit alternatives: CisionOne

Meltwater first, Brand24 an alternative

3 of 14 modelsBrand24 was named in the answer but not as the choice, or not at all.
Perplexity SonarMeltwater alternatives: Agility PR Solutions, Brand24, Muck Rack
Mistral SmallMeltwater, Muck Rack alternatives: Agility PR Solutions, Mention, Semrush AI PR Toolkit
Muse Glimmer 30BMeltwater alternatives: Agility PR Solutions, Brand24, CisionOne

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Grok 4.20Muck Rack alternatives: Brand24, Meltwater
DeepSeek V4 FlashMuck Rack alternatives: Agility PR Solutions, Brand24
Llama 4 MaverickMuck Rack alternatives: Agility PR Solutions, Meltwater, Semrush AI PR Toolkit
GLM 4.7 FlashXMuck Rack alternatives: Brand24, Meltwater
MiniMax M2.5Agility PR Solutions, Semrush AI PR Toolkit alternatives: Brand24, Muck Rack
GPT-6 LunaMuck Rack alternatives: CisionOne, Meltwater

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Agility PR Solutions, Muck Rack alternatives: Mention, Semrush AI PR Toolkit
Gemini 3.5 FlashMuck Rack alternatives: Agility PR Solutions, Semrush AI PR Toolkit

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Brand24 leads by forty-five points.
Brand2445%#1 of 12
Meltwater0%#11 of 12
The full small business standing →
Mid-marketThe figures above
Brand24 leads by fourteen points.
Brand2424%#2 of 13
Meltwater10%#4 of 13
The full mid-market standing →
Enterprise
The order flips: Meltwater leads at enterprise.
Meltwater52%#1 of 9
Brand245%#5 of 9
The full enterprise standing →

What the models said about Brand24

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“pricing and features less competitive compared to alternatives” Mistral Small · negative prompt · hard negative
“reported limitations around mobile alerts and traditional-media coverage may matter for high-risk brands” Perplexity Sonar · negative prompt · soft negative
“Brand24 stands out as the best overall PR and media monitoring platform for companies with limited budgets” Grok 4.20 · budget prompt · first choice
“the sweet spot is Brand24 (≈ $79 / month) for the best overall balance of coverage, speed, and price” GLM 4.7 FlashX · budget prompt · first choice
“The best PR and media monitoring platform for a company with a limited budget is Brand24.” Llama 4 Maverick · budget prompt · first choice

What the models said about Meltwater

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results” Muse Glimmer 30B · negative prompt · hard negative
“Frequently criticized as overpriced relative to value... Risk score noted as "caution" in some analyses due to commercial practices.” Grok 4.20 · negative prompt · hard negative
“What to Avoid on a Limited Budget Enterprise platforms like Meltwater, Cision, or Brandwatch ... overkill and expensive” Grok 4.20 · budget prompt · hard negative
“Meltwater is the current consensus leader... Meltwater is currently rated #1 on G2 and the top first-choice in enterprise AI buyer tests.” Muse Glimmer 30B · direct prompt · first choice
“For the broadest general media coverage: Choose Meltwater, which is widely positioned as a global enterprise platform” Perplexity Sonar · comparative prompt · first choice
“Choose Cision or Meltwater if you operate globally and need a comprehensive "news in a box" solution.” Qwen 3.7 Flash · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.