PR and media monitoring · November 2026 Edition
Muck Rack vs Awario
Nine of fourteen models named Muck Rack first on the direct prompt; zero named Awario. Muck Rack was named by fourteen of the fourteen models and Awario by ten and Muck Rack carries 57 labels and Awario 12, so the shares are not directly comparable.
New York City, United States, founded 2009. Named in two categories this edition.
founded 2016. Named in three categories this edition.
First-choice share42%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 13; printed, not drawn.
Labels5712A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Muck Rack reading right to left. Rank and label count are printed, not drawn.Meltwater was named alongside these two in nine of the fourteen direct answers. Muck Rack vs Brand24 · Muck Rack vs Semrush AI PR Toolkit · Muck Rack vs Meltwater
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the PR and media monitoring page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Muck RackFirst choices, of fourteen modelsAwario
Direct90
Paraphrase120
Comparative10
Budget-constrained023 against Muck Rack
Scale-constrained00
Negative202 against Muck Rack
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Muck Rack and Awario stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | ||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
Muck Rack Awario first choice named as an alternative argued againstblank: not namedEach cell is one answer, Muck Rack on the left and Awario on the right.The direct prompt
The plain question, one answer per model, grouped by where Muck Rack and Awario stood in it.
Muck Rack first, Awario not the choice
9 of 14 modelsAwario was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Agility PR Solutions, Muck Rack alternatives: Mention, Semrush AI PR Toolkit
GPT-5.4 miniMuck Rack alternatives: CisionOne, Meltwater
Gemini 3.5 FlashMuck Rack alternatives: Agility PR Solutions, Semrush AI PR Toolkit
Grok 4.20Muck Rack alternatives: Brand24, Meltwater
Mistral SmallMeltwater, Muck Rack alternatives: Agility PR Solutions, Mention, Semrush AI PR Toolkit
DeepSeek V4 FlashMuck Rack alternatives: Agility PR Solutions, Brand24
Llama 4 MaverickMuck Rack alternatives: Agility PR Solutions, Meltwater, Semrush AI PR Toolkit
GLM 4.7 FlashXMuck Rack alternatives: Brand24, Meltwater
GPT-6 LunaMuck Rack alternatives: CisionOne, Meltwater
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Perplexity SonarMeltwater alternatives: Agility PR Solutions, Brand24, Muck Rack
MiniMax M2.5Agility PR Solutions, Semrush AI PR Toolkit alternatives: Brand24, Muck Rack
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Qwen 3.7 FlashBrand24, Meltwater alternatives: Agility PR Solutions, Semrush AI PR Toolkit
Kimi K2Brand24, Semrush AI PR Toolkit alternatives: CisionOne
Muse Glimmer 30BMeltwater alternatives: Agility PR Solutions, Brand24, CisionOne
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Mid-marketThe figures above
The order flips: Muck Rack leads at mid-market.
Muck Rack42%#1 of 13Awario4%#6 of 13Enterprise
What the models said about Muck Rack
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid big enterprise platforms like Meltwater, Cision, or Muck Rack” DeepSeek V4 Flash · budget prompt · hard negative
“Limited functionality and incomplete media coverage... Weak reporting/analysis and mobile support.” Grok 4.20 · negative prompt · soft negative
“powerful but generally use custom pricing and are harder to justify on a tight budget” Perplexity Sonar · budget prompt · soft negative
“Choose Muck Rack if: Pitching journalists, maintaining media relationships, and having a modern CRM interface are your top priorities.” Gemini 3.5 Flash · comparative prompt · first choice
“The Industry Standard: Muck Rack ... has become the de facto standard for independent PR professionals and in-house B2B teams” Qwen 3.7 Flash · paraphrase prompt · first choice
“Muck Rack stands out as the best overall PR and media monitoring platform for a mid-market B2B company” Grok 4.20 · direct prompt · first choice
What the models said about Awario
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Awario is likely the best starting point for basic PR and media monitoring” Perplexity Sonar · budget prompt · first choice
“Best Overall Budget Pick: Awario” DeepSeek V4 Flash · budget prompt · first choice
“Starts at $29/month (billed annually). Good for social media and web monitoring with sentiment analysis.” MiniMax M2.5 · budget prompt · alternative
Also compared
Muck Rack vs Brand24Muck Rack vs Semrush AI PR ToolkitMuck Rack vs MeltwaterMuck Rack vs Agility PR SolutionsMuck Rack vs CisionOneMuck Rack vs Google AlertsBrand24 vs AwarioSemrush AI PR Toolkit vs AwarioMeltwater vs AwarioAgility PR Solutions vs AwarioAwario vs CisionOneAwario vs Google AlertsAll twenty-eight head-to-head pages and the full PR standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.