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Local listings management · November 2026 Edition

Yext vs Whitespark

Three of fourteen models named Yext first on the direct prompt; zero named Whitespark. Yext was named by fourteen of the fourteen models and Whitespark by eight and Yext carries 66 labels and Whitespark 18, so the shares are not directly comparable.

Yext

criticized challenger

New York City, United States, founded 2006. Named in five categories this edition.

Whitespark

accepted challenger

Named in two categories this edition.

First-choice share15%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate47%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#8A position in a field of 10; printed, not drawn.
Labels6618A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Yext reading right to left. Rank and label count are printed, not drawn.BrightLocal was named alongside these two in ten of the fourteen direct answers. BrightLocal vs Yext · BrightLocal vs Whitespark · Moz Local vs Yext

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
YextFirst choices, of fourteen modelsWhitespark
Direct305 against Yext
Paraphrase107 against Yext
Comparative60
Budget-constrained017 against Yext
Scale-constrained401 against Yext
Negative0011 against Yext
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Yext and Whitespark were named in the same answer thirty-six times, of the 295 answers naming Yext and the 40 naming Whitespark. In those answers Whitespark took the first choice two times and Yext four.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Yext and Whitespark stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Yext Whitespark first choice named as an alternative argued againstblank: not namedEach cell is one answer, Yext on the left and Whitespark on the right.

The direct prompt

The plain question, one answer per model, grouped by where Yext and Whitespark stood in it.

Yext first, Whitespark not the choice

3 of 14 modelsWhitespark was named in the answer but not as the choice, or not at all.
GPT-5.4 miniYext alternatives: SOCi, Uberall
Perplexity SonarYext alternatives: Birdeye, BrightLocal, Semrush Local, Uberall
GPT-6 LunaYext alternatives: BrightLocal, Uberall

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.20SOCi alternatives: Birdeye, Semrush Local, Yext
Mistral SmallBrightLocal alternatives: GBPPromote, Moz Local, Yext
MiniMax M2.5SOCi, Semrush Local alternatives: Birdeye, Yext
Muse Glimmer 30BBrightLocal alternatives: Birdeye, Moz Local, Yext

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5BrightLocal, Semrush Local alternatives: Advice Local, Synup
Gemini 3.5 FlashBrightLocal alternatives: Semrush Local, Uberall
DeepSeek V4 FlashBirdeye, BrightLocal alternatives: Uberall
Llama 4 Maverickno first choice
Qwen 3.7 FlashBrightLocal alternatives: Semrush Local, Uberall
Kimi K2BrightLocal alternatives: Moz Local, Semrush Local, Synup
GLM 4.7 FlashXBrightLocal alternatives: Birdeye, Semrush Local

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Whitespark leads by four points.
Whitespark4%#4 of 12
Yext0%#12 of 12
The full small business standing →
Mid-marketThe figures above
The order flips: Yext leads at mid-market.
Yext15%#3 of 10
Whitespark2%#8 of 10
The full mid-market standing →
Enterprise
Yext leads by fifty-two points.
Yext52%#1 of 10
Whitespark0%#– of 10
The full enterprise standing →

What the models said about Yext

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Yext: widely regarded as powerful but notoriously expensive and complex for smaller entities. Users frequently complain about high price hikes and poor support tiers” Qwen 3.7 Flash · negative prompt · hard negative
“Yext is one such platform that has received negative reviews and is not recommended for mid-sized B2B companies” Llama 4 Maverick · negative prompt · hard negative
“Yext – rental model / post-cancellation drift ... "You are renting your citations, not building an asset."” Muse Glimmer 30B · negative prompt · hard negative
“Yext and Uberall both position their products for multi-location brands, with bulk updates, publisher networks, duplicate suppression, and enterprise workflows.” GPT-5.4 mini · scale prompt · first choice
“Yext | Enterprise brands, multi-location franchises | ~$16/month (per platform) | Centralized management, massive publisher network (200+)” GLM 4.7 FlashX · comparative prompt · first choice
“I'd usually recommend Yext if your top priority is centralized listings control, governance, and consistency across many locations” GPT-5.4 mini · paraphrase prompt · first choice

What the models said about Whitespark

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“For the absolute lowest cost, Whitespark and BrightLocal are your best bets.” Mistral Small · budget prompt · first choice
“many reviewers cite switching to Whitespark or BrightLocal "for more affordable pricing and simpler contracts."” Muse Glimmer 30B · negative prompt · alternative
“Highly regarded for accuracy and Google integration. Often tops "most complete listings" lists; good value.” Grok 4.20 · scale prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.