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Local listings management · November 2026 Edition

Yext vs Semrush Local

Three of fourteen models named Yext first on the direct prompt; two named Semrush Local. Both were named by all fourteen models and Yext carries 66 labels and Semrush Local 47, so the shares are not directly comparable.

Yext

criticized challenger

New York City, United States, founded 2006. Named in five categories this edition.

Semrush Local

accepted challenger

By Semrush, Boston, United States, founded 2008. Named in two categories this edition.

First-choice share15%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate47%11%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 10; printed, not drawn.
Labels6647A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Yext reading right to left. Rank and label count are printed, not drawn.BrightLocal was named alongside these two in ten of the fourteen direct answers. BrightLocal vs Yext · BrightLocal vs Semrush Local · Moz Local vs Yext

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
YextFirst choices, of fourteen modelsSemrush Local
Direct325 against Yext · 1 against Semrush Local
Paraphrase107 against Yext
Comparative60
Budget-constrained007 against Yext · 2 against Semrush Local
Scale-constrained401 against Yext
Negative0011 against Yext · 2 against Semrush Local
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Yext and Semrush Local were named in the same answer 107 times, of the 295 answers naming Yext and the 122 naming Semrush Local. In those answers Semrush Local took the first choice three times and Yext twenty-eight.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Yext and Semrush Local stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Yext Semrush Local first choice named as an alternative argued againstblank: not namedEach cell is one answer, Yext on the left and Semrush Local on the right.

The direct prompt

The plain question, one answer per model, grouped by where Yext and Semrush Local stood in it.

Yext first, Semrush Local an alternative

3 of 14 modelsSemrush Local was named in the answer but not as the choice, or not at all.
GPT-5.4 miniYext alternatives: SOCi, Uberall
Perplexity SonarYext alternatives: Birdeye, BrightLocal, Semrush Local, Uberall
GPT-6 LunaYext alternatives: BrightLocal, Uberall

Semrush Local first, Yext an alternative

2 of 14 modelsYext was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5BrightLocal, Semrush Local alternatives: Advice Local, Synup
MiniMax M2.5SOCi, Semrush Local alternatives: Birdeye, Yext

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashBrightLocal alternatives: Semrush Local, Uberall
Grok 4.20SOCi alternatives: Birdeye, Semrush Local, Yext
Mistral SmallBrightLocal alternatives: GBPPromote, Moz Local, Yext
Qwen 3.7 FlashBrightLocal alternatives: Semrush Local, Uberall
Kimi K2BrightLocal alternatives: Moz Local, Semrush Local, Synup
GLM 4.7 FlashXBrightLocal alternatives: Birdeye, Semrush Local
Muse Glimmer 30BBrightLocal alternatives: Birdeye, Moz Local, Yext

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
DeepSeek V4 FlashBirdeye, BrightLocal alternatives: Uberall
Llama 4 Maverickno first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Semrush Local leads by two points.
Semrush Local2%#6 of 12
Yext0%#12 of 12
The full small business standing →
Mid-marketThe figures above
The order flips: Yext leads at mid-market.
Yext15%#3 of 10
Semrush Local4%#4 of 10
The full mid-market standing →
Enterprise
Yext leads by fifty-two points.
Yext52%#1 of 10
Semrush Local0%#7 of 10
The full enterprise standing →

What the models said about Yext

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Yext: widely regarded as powerful but notoriously expensive and complex for smaller entities. Users frequently complain about high price hikes and poor support tiers” Qwen 3.7 Flash · negative prompt · hard negative
“Yext is one such platform that has received negative reviews and is not recommended for mid-sized B2B companies” Llama 4 Maverick · negative prompt · hard negative
“Yext – rental model / post-cancellation drift ... "You are renting your citations, not building an asset."” Muse Glimmer 30B · negative prompt · hard negative
“Yext and Uberall both position their products for multi-location brands, with bulk updates, publisher networks, duplicate suppression, and enterprise workflows.” GPT-5.4 mini · scale prompt · first choice
“Yext | Enterprise brands, multi-location franchises | ~$16/month (per platform) | Centralized management, massive publisher network (200+)” GLM 4.7 FlashX · comparative prompt · first choice
“I'd usually recommend Yext if your top priority is centralized listings control, governance, and consistency across many locations” GPT-5.4 mini · paraphrase prompt · first choice

What the models said about Semrush Local

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“more cost-effective, but usually better for smaller footprints or simpler needs than a typical mid-market B2B rollout” GPT-5.4 mini · direct prompt · soft negative
“generally more expensive or more enterprise-oriented, so usually not ideal for a limited budget” GPT-5.4 mini · budget prompt · soft negative
“the per-location cost can be difficult to justify if listings are your only requirement” Perplexity Sonar · negative prompt · soft negative
“BrightLocal and Semrush tend to offer the best balance of features, control, and affordability for mid-market companies.” Claude Haiku 4.5 · direct prompt · first choice
“I'd recommend starting with SOCi or SEMrush” MiniMax M2.5 · direct prompt · first choice
“Combines listings with broader SEO tools (rank tracking, audits). Great if your team already uses Semrush.” Grok 4.20 · scale prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.