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Local listings management · November 2026 Edition

Semrush Local vs SOCi

Two of fourteen models named Semrush Local first on the direct prompt; two named SOCi. Semrush Local was named by fourteen of the fourteen models and SOCi by twelve and Semrush Local carries 47 labels and SOCi 22, so the shares are not directly comparable.

Semrush Local

accepted challenger

By Semrush, Boston, United States, founded 2008. Named in two categories this edition.

SOCi

accepted challenger

Named in four categories this edition.

First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate11%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 10; printed, not drawn.
Labels4722A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Semrush Local reading right to left. Rank and label count are printed, not drawn.BrightLocal was named alongside these two in ten of the fourteen direct answers. BrightLocal vs Semrush Local · BrightLocal vs SOCi · Moz Local vs Semrush Local

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Semrush LocalFirst choices, of fourteen modelsSOCi
Direct221 against Semrush Local
Paraphrase00
Comparative00
Budget-constrained002 against Semrush Local
Scale-constrained00
Negative002 against Semrush Local · 1 against SOCi
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Semrush Local and SOCi were named in the same answer forty-five times, of the 122 answers naming Semrush Local and the 134 naming SOCi. In those answers SOCi took the first choice five times and Semrush Local one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Semrush Local and SOCi stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Semrush Local SOCi first choice named as an alternative argued againstblank: not namedEach cell is one answer, Semrush Local on the left and SOCi on the right.

The direct prompt

The plain question, one answer per model, grouped by where Semrush Local and SOCi stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
MiniMax M2.5SOCi, Semrush Local alternatives: Birdeye, Yext

Semrush Local first, SOCi not the choice

1 of 14 modelsSOCi was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5BrightLocal, Semrush Local alternatives: Advice Local, Synup

SOCi first, Semrush Local an alternative

1 of 14 modelsSemrush Local was named in the answer but not as the choice, or not at all.
Grok 4.20SOCi alternatives: Birdeye, Semrush Local, Yext

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniYext alternatives: SOCi, Uberall
Gemini 3.5 FlashBrightLocal alternatives: Semrush Local, Uberall
Perplexity SonarYext alternatives: Birdeye, BrightLocal, Semrush Local, Uberall
Qwen 3.7 FlashBrightLocal alternatives: Semrush Local, Uberall
Kimi K2BrightLocal alternatives: Moz Local, Semrush Local, Synup
GLM 4.7 FlashXBrightLocal alternatives: Birdeye, Semrush Local

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Mistral SmallBrightLocal alternatives: GBPPromote, Moz Local, Yext
DeepSeek V4 FlashBirdeye, BrightLocal alternatives: Uberall
Llama 4 Maverickno first choice
GPT-6 LunaYext alternatives: BrightLocal, Uberall
Muse Glimmer 30BBrightLocal alternatives: Birdeye, Moz Local, Yext

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Semrush Local leads by two points.
Semrush Local2%#6 of 12
SOCi0%#10 of 12
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Semrush Local4%#4 of 10
SOCi4%#5 of 10
The full mid-market standing →
Enterprise
The order flips: SOCi leads at enterprise.
SOCi20%#2 of 10
Semrush Local0%#7 of 10
The full enterprise standing →

What the models said about Semrush Local

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“more cost-effective, but usually better for smaller footprints or simpler needs than a typical mid-market B2B rollout” GPT-5.4 mini · direct prompt · soft negative
“generally more expensive or more enterprise-oriented, so usually not ideal for a limited budget” GPT-5.4 mini · budget prompt · soft negative
“the per-location cost can be difficult to justify if listings are your only requirement” Perplexity Sonar · negative prompt · soft negative
“BrightLocal and Semrush tend to offer the best balance of features, control, and affordability for mid-market companies.” Claude Haiku 4.5 · direct prompt · first choice
“I'd recommend starting with SOCi or SEMrush” MiniMax M2.5 · direct prompt · first choice
“Combines listings with broader SEO tools (rank tracking, audits). Great if your team already uses Semrush.” Grok 4.20 · scale prompt · alternative

What the models said about SOCi

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Generally enterprise-oriented with custom pricing and complex workflows. Consider them cautiously” Perplexity Sonar · negative prompt · soft negative
“SOCi (often stylized as SOCi) stands out as the best local listings management platform for a mid-market B2B company” Grok 4.20 · direct prompt · first choice
“I'd recommend starting with SOCi or SEMrush” MiniMax M2.5 · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.