Index › GTM › Marketing › Local listings › Uberall vs Whitespark
Local listings management · November 2026 Edition

Uberall vs Whitespark

Zero of fourteen models named Uberall first on the direct prompt; zero named Whitespark. Uberall was named by fourteen of the fourteen models and Whitespark by eight and Uberall carries 48 labels and Whitespark 18, so the shares are not directly comparable.

Uberall

accepted challenger

Berlin, Germany, founded 2013. Named in four categories this edition.

Whitespark

accepted challenger

Named in two categories this edition.

First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate21%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 10; printed, not drawn.
Labels4818A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Uberall reading right to left. Rank and label count are printed, not drawn.BrightLocal was named alongside these two in ten of the fourteen direct answers. BrightLocal vs Uberall · BrightLocal vs Whitespark · Moz Local vs Uberall

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
UberallFirst choices, of fourteen modelsWhitespark
Direct002 against Uberall
Paraphrase002 against Uberall
Comparative00
Budget-constrained013 against Uberall
Scale-constrained10
Negative203 against Uberall
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Uberall and Whitespark were named in the same answer twenty-three times, of the 165 answers naming Uberall and the 40 naming Whitespark. In those answers Whitespark took the first choice two times and Uberall one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Uberall and Whitespark stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Uberall Whitespark first choice named as an alternative argued againstblank: not namedEach cell is one answer, Uberall on the left and Whitespark on the right.

The direct prompt

The plain question, one answer per model, grouped by where Uberall and Whitespark stood in it.

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniYext alternatives: SOCi, Uberall
Gemini 3.5 FlashBrightLocal alternatives: Semrush Local, Uberall
Perplexity SonarYext alternatives: Birdeye, BrightLocal, Semrush Local, Uberall
DeepSeek V4 FlashBirdeye, BrightLocal alternatives: Uberall
Qwen 3.7 FlashBrightLocal alternatives: Semrush Local, Uberall
GPT-6 LunaYext alternatives: BrightLocal, Uberall

Neither was named

8 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5BrightLocal, Semrush Local alternatives: Advice Local, Synup
Grok 4.20SOCi alternatives: Birdeye, Semrush Local, Yext
Mistral SmallBrightLocal alternatives: GBPPromote, Moz Local, Yext
Llama 4 Maverickno first choice
Kimi K2BrightLocal alternatives: Moz Local, Semrush Local, Synup
GLM 4.7 FlashXBrightLocal alternatives: Birdeye, Semrush Local
MiniMax M2.5SOCi, Semrush Local alternatives: Birdeye, Yext
Muse Glimmer 30BBrightLocal alternatives: Birdeye, Moz Local, Yext

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Whitespark leads by two points.
Whitespark4%#4 of 12
Uberall2%#7 of 12
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Uberall2%#6 of 10
Whitespark2%#8 of 10
The full mid-market standing →
Enterprise
The order flips: Uberall leads at enterprise.
Uberall14%#3 of 10
Whitespark0%#– of 10
The full enterprise standing →

What the models said about Uberall

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Requires a 25-location minimum, eliminates it for most small businesses.” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid enterprise platforms like Yext or Uberall.” Gemini 3.5 Flash · budget prompt · hard negative
“Avoid Yext, Uberall, and Birdeye at this stage” DeepSeek V4 Flash · paraphrase prompt · hard negative
“Yext and Uberall both position their products for multi-location brands, with bulk updates, publisher networks, duplicate suppression, and enterprise workflows.” GPT-5.4 mini · scale prompt · first choice
“Uberall — Better-rated for enterprise, real-time API sync (though pricey for small businesses).” DeepSeek V4 Flash · negative prompt · first choice
“Safer starting points: Look at Uberall (strong challenger with lower negatives)” Grok 4.20 · negative prompt · first choice

What the models said about Whitespark

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“For the absolute lowest cost, Whitespark and BrightLocal are your best bets.” Mistral Small · budget prompt · first choice
“many reviewers cite switching to Whitespark or BrightLocal "for more affordable pricing and simpler contracts."” Muse Glimmer 30B · negative prompt · alternative
“Highly regarded for accuracy and Google integration. Often tops "most complete listings" lists; good value.” Grok 4.20 · scale prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.