BrightLocal vs Whitespark
Eight of fourteen models named BrightLocal first on the direct prompt; zero named Whitespark. BrightLocal was named by fourteen of the fourteen models and Whitespark by eight and BrightLocal carries 67 labels and Whitespark 18, so the shares are not directly comparable.
Named in four categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.
By framing
BrightLocalFirst choices, of fourteen modelsWhitespark
Across every category in the November 2026 Edition, BrightLocal and Whitespark were named in the same answer thirty-nine times, of the 222 answers naming BrightLocal and the 40 naming Whitespark. In those answers Whitespark took the first choice one time and BrightLocal twenty-one.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | | |
BrightLocal Whitespark first choice named as an alternative argued againstblank: not namedEach cell is one answer, BrightLocal on the left and Whitespark on the right.The direct prompt
BrightLocal first, Whitespark not the choice
8 of 14 modelsWhitespark was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
BrightLocal45%#1 of 12Whitespark4%#4 of 12BrightLocal46%#1 of 10Whitespark2%#8 of 10BrightLocal2%#5 of 10Whitespark0%#– of 10What the models said about BrightLocal
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Who should avoid: Larger operators or agencies managing dozens of listings.” Grok 4.20 · negative prompt · hard negative
“BrightLocal is often recommended, but buyers note persistent issues: "eight persistent issues, including performance bottlenecks, a dated user experience, unpredictable costs"” Muse Glimmer 30B · negative prompt · soft negative
“Other platforms like BrightLocal and Moz Local have also received some negative feedback, but they also offer useful features” Llama 4 Maverick · negative prompt · soft negative
“BrightLocal is the top recommendation due to its comprehensive features, strong reputation, and value for multi-location management.” Mistral Small · paraphrase prompt · first choice
“BrightLocal is the best fit for agencies and local brands needing recurring multi-location listing audits with audit-ready reporting.” Muse Glimmer 30B · comparative prompt · first choice
“BrightLocal: Strong for agencies/SMBs scaling up. Excellent listings sync, reporting, and review tools. Affordable entry point” Grok 4.20 · scale prompt · first choice
What the models said about Whitespark
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“For the absolute lowest cost, Whitespark and BrightLocal are your best bets.” Mistral Small · budget prompt · first choice
“many reviewers cite switching to Whitespark or BrightLocal "for more affordable pricing and simpler contracts."” Muse Glimmer 30B · negative prompt · alternative
“Highly regarded for accuracy and Google integration. Often tops "most complete listings" lists; good value.” Grok 4.20 · scale prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.