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Audio and podcast advertising · November 2026 Edition

StackAdapt vs The Trade Desk

Eight of fourteen models named StackAdapt first on the direct prompt; one named The Trade Desk. StackAdapt was named by thirteen of the fourteen models and The Trade Desk by nine and StackAdapt carries 28 labels and The Trade Desk 15, so the shares are not directly comparable.

StackAdapt

accepted challenger

Named in seven categories this edition.

The Trade Desk

accepted challenger

By Trade Desk, Ventura, United States, founded 2009. Named in ten categories this edition.

First-choice share24%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%13%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 11; printed, not drawn.
Labels2815A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, StackAdapt reading right to left. Rank and label count are printed, not drawn.AudioGo vs StackAdapt · AudioGo vs The Trade Desk · StackAdapt vs Spotify Ads Manager

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the audio and podcast advertising page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
StackAdaptFirst choices, of fourteen modelsThe Trade Desk
Direct811 against The Trade Desk
Paraphrase401 against The Trade Desk
Comparative00
Budget-constrained00
Scale-constrained00
Negative001 against StackAdapt
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, StackAdapt and The Trade Desk were named in the same answer 211 times, of the 418 answers naming StackAdapt and the 393 naming The Trade Desk. In those answers The Trade Desk took the first choice thirty-seven times and StackAdapt seventy-four.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where StackAdapt and The Trade Desk stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
StackAdapt The Trade Desk first choice named as an alternative argued againstblank: not namedEach cell is one answer, StackAdapt on the left and The Trade Desk on the right.

The direct prompt

The plain question, one answer per model, grouped by where StackAdapt and The Trade Desk stood in it.

StackAdapt first, The Trade Desk an alternative

8 of 14 modelsThe Trade Desk was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5StackAdapt alternatives: Spotify Advertising, Terminus, Triton Digital
Perplexity SonarStackAdapt alternatives: 6sense, Demandbase, Spotify Ads Manager
Grok 4.20StackAdapt alternatives: Acast, AdsWizz, Spotify Ads Manager
Mistral SmallSpotify Advertising, StackAdapt alternatives: The Trade Desk, iHeartMedia
DeepSeek V4 FlashStackAdapt alternatives: AudioGo, Spotify Advertising, iHeartMedia
Kimi K2Spotify Ads Manager, StackAdapt alternatives: The Trade Desk
GLM 4.7 FlashXStackAdapt alternatives: AudioGo, ProspectBase
MiniMax M2.5AdRoll ABM, StackAdapt alternatives: Spotify Ads Manager

The Trade Desk first, StackAdapt not the choice

1 of 14 modelsStackAdapt was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashBasis, The Trade Desk alternatives: Acast, AdvertiseCast, SiriusXM Media

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniSpotify Ads Manager alternatives: Acast, Gumball, The Trade Desk
Llama 4 MaverickAdRoll ABM alternatives: AudioGo, StackAdapt
Qwen 3.7 FlashSpotify Advertising alternatives: StackAdapt, The Trade Desk, iHeartMedia
Muse Glimmer 30BSpotify Advertising alternatives: Intentsify, ProspectBase, StackAdapt, The Trade Desk, iHeartMedia

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
GPT-6 LunaAcast alternatives: Spotify Ads Manager

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
StackAdapt0%#6 of 8
The Trade Desk0%#– of 8
The full small business standing →
Mid-marketThe figures above
StackAdapt leads by twenty-two points.
StackAdapt24%#2 of 11
The Trade Desk2%#5 of 11
The full mid-market standing →
Enterprise
StackAdapt leads by twenty-six points.
StackAdapt32%#1 of 12
The Trade Desk6%#2 of 12
The full enterprise standing →

What the models said about StackAdapt

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“enterprise platforms such as AdsWizz, StackAdapt, SoundStack, and similar systems—when they provide only aggregated reports” Perplexity Sonar · negative prompt · soft negative

What the models said about The Trade Desk

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.