GWI vs Google Analytics 4
Two of fourteen models named GWI first on the direct prompt; zero named Google Analytics 4. GWI was named by fourteen of the fourteen models and Google Analytics 4 by ten and GWI carries 42 labels and Google Analytics 4 11, so the shares are not directly comparable.
Named in two categories this edition.
By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the audience and consumer insights platforms page.
By framing
GWIFirst choices, of fourteen modelsGoogle Analytics 4
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
GWI Google Analytics 4 first choice named as an alternative argued againstblank: not namedEach cell is one answer, GWI on the left and Google Analytics 4 on the right.The direct prompt
GWI first, Google Analytics 4 not the choice
2 of 14 modelsGoogle Analytics 4 was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Google Analytics 44%#4 of 18GWI2%#9 of 18GWI10%#2 of 12Google Analytics 46%#4 of 12GWI32%#1 of 16Google Analytics 4—not namedWhat the models said about GWI
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Users report issues with data inaccuracy and limited data for certain regions” Mistral Small · negative prompt · hard negative
“Avoid enterprise platforms such as GWI, Brandwatch, and Audiense” Perplexity Sonar · budget prompt · hard negative
“Generally well-rated (4.4/5 on G2 for usability and data volume), but as a survey/social hybrid, it's not immune to broader industry quality erosion.” Grok 4.20 · negative prompt · soft negative
“Prefer platforms that rely on transparent zero-party/first-party data (e.g., opt-in consumer panels like GWI or YouGov)” Gemini 3.5 Flash · negative prompt · first choice
“GWI (Global Web Index) stands out as the best overall audience insights platform for a mid-market B2B company” Grok 4.20 · direct prompt · first choice
“GWI or YouGov for audience profiling, Brandwatch for real-time listening, NielsenIQ for purchase data” DeepSeek V4 Flash · comparative prompt · first choice
What the models said about Google Analytics 4
No label in this category carried a quote.
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.