Profound vs Semrush AI Visibility Toolkit
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Two of fourteen models named Profound first on the direct prompt; zero named Semrush AI Visibility Toolkit. Both were named by all fourteen models and Profound carries 42 labels and Semrush AI Visibility Toolkit 39, so the shares are not directly comparable.
Named in four categories this edition.
By Semrush, Boston, United States, founded 2008. Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
ProfoundFirst choices, of fourteen modelsSemrush AI Visibility Toolkit
Across every category in the November 2026 Edition, Profound and Semrush AI Visibility Toolkit were named in the same answer eighty-one times, of the 143 answers naming Profound and the 118 naming Semrush AI Visibility Toolkit. In those answers Semrush AI Visibility Toolkit took the first choice four times and Profound thirty.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
Profound Semrush AI Visibility Toolkit first choice named as an alternative argued againstblank: not namedEach cell is one answer, Profound on the left and Semrush AI Visibility Toolkit on the right.The direct prompt
Profound first, Semrush AI Visibility Toolkit an alternative
2 of 14 modelsSemrush AI Visibility Toolkit was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Semrush AI Visibility Toolkit4%#4 of 8Profound0%#8 of 8Profound15%#3 of 10Semrush AI Visibility Toolkit2%#6 of 10Profound49%#1 of 11Semrush AI Visibility Toolkit4%#5 of 11What the models said about Profound
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid enterprise options like Meltwater, Talkwalker/Lumen, or full Profound (~$99+/mo or custom $10k+/year)” Grok 4.20 · budget prompt · hard negative
“$30,000+/year — built for enterprise with high-volume prompt needs” DeepSeek V4 Flash · direct prompt · hard negative
“Avoid enterprise-focused tools like Profound ($99+/month)” Kimi K2 · budget prompt · hard negative
“Profound | Enterprise AEO intelligence | Tracks 10+ engines, SOC 2 Type II, Agency Mode, SSO, synthetic personas, used by ~10% of Fortune 500” DeepSeek V4 Flash · scale prompt · first choice
“Choose Profound or Conductor if you have a large budget and need comprehensive, multi-language, multi-engine data for enterprise reporting.” Qwen 3.7 Flash · comparative prompt · first choice
“Enterprise | Profound, Scrunch AI, Conductor, Botify | 500+ person orgs needing compliance, scale, and dedicated support” Kimi K2 · scale prompt · first choice
What the models said about Semrush AI Visibility Toolkit
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid enterprise-focused tools like ... Semrush AI Visibility ($199/month)” Kimi K2 · budget prompt · hard negative
“The AI visibility features are less deep than dedicated tools. If AI visibility is a *priority*, not a secondary check, you'll outgrow it.” DeepSeek V4 Flash · direct prompt · soft negative
“Legacy SEO platforms like Semrush's standard AI Toolkit have "severe limitations for agency use" according to independent testing” MiniMax M2.5 · negative prompt · soft negative
“Choose Semrush if you want one platform for SEO + AI visibility.” GPT-5.4 mini · comparative prompt · first choice
“Top Recommendation: Semrush AI Visibility Toolkit” MiniMax M2.5 · paraphrase prompt · first choice
“Leverage existing, trusted suites first: Established SEO platforms (like Semrush, Ahrefs, or Google Search Console) have added AI Overview and citation monitoring features” Gemini 3.5 Flash · negative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.