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Account-based marketing platforms · November 2026 Edition

Terminus vs Demandbase

Zero of fourteen models named Terminus first on the direct prompt; one named Demandbase. Terminus was named by eleven of the fourteen models and Demandbase by fourteen and Terminus carries 38 labels and Demandbase 70, so the shares are not directly comparable.

Terminus

accepted challenger

Named in eight categories this edition.

Demandbase

criticized challenger

San Francisco, United States, founded 2006. Named in twenty-four categories this edition.

First-choice share6%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate21%46%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 8; printed, not drawn.
Labels3870A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Terminus reading right to left. Rank and label count are printed, not drawn.AdRoll ABM was named alongside these two in fourteen of the fourteen direct answers. AdRoll ABM vs Terminus · AdRoll ABM vs Demandbase · HubSpot Marketing Hub vs Terminus

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
TerminusFirst choices, of fourteen modelsDemandbase
Direct016 against Demandbase
Paraphrase115 against Demandbase
Comparative08
Budget-constrained009 against Demandbase
Scale-constrained211 against Demandbase
Negative008 against Terminus · 11 against Demandbase
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Terminus and Demandbase were named in the same answer 103 times, of the 121 answers naming Terminus and the 636 naming Demandbase. In those answers Demandbase took the first choice twenty-two times and Terminus five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Terminus and Demandbase stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Terminus Demandbase first choice named as an alternative argued againstblank: not namedEach cell is one answer, Terminus on the left and Demandbase on the right.

The direct prompt

The plain question, one answer per model, grouped by where Terminus and Demandbase stood in it.

Demandbase first, Terminus not the choice

1 of 14 modelsTerminus was named in the answer but not as the choice, or not at all.
Mistral SmallDemandbase alternatives: 6sense Revenue Marketing, AdRoll ABM, Factors.ai, Personyze, ZoomInfo Marketing

Neither was the first choice, one was named

13 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5AdRoll ABM alternatives: HubSpot Marketing Hub, Terminus
GPT-5.4 mini6sense alternatives: AdRoll ABM, Demandbase, ZoomInfo GTM Studio
Gemini 3.5 FlashAdRoll ABM alternatives: 6sense, Demandbase, Metadata.ai
Perplexity SonarAdRoll ABM alternatives: HubSpot Marketing Hub, Terminus
Grok 4.20AdRoll ABM alternatives: 6sense, HubSpot Marketing Hub, N.Rich, Terminus
DeepSeek V4 FlashAdRoll ABM alternatives: Abmatic AI, HubSpot Marketing Hub, Terminus
Llama 4 MaverickAdRoll ABM alternatives: Demandbase, N.Rich
Qwen 3.7 FlashAdRoll ABM alternatives: Terminus
Kimi K2AdRoll ABM alternatives: 6sense, Adobe Marketo Engage, Common Room, Demandbase, HubSpot Marketing Hub, N.Rich, Terminus
GLM 4.7 FlashXAdRoll ABM alternatives: 6sense, Coffee, Demandbase, Foundry ABM
MiniMax M2.5AdRoll ABM, HubSpot Marketing Hub alternatives: 6sense Revenue AI, Demandbase, Valasys AI
GPT-6 LunaAdRoll ABM alternatives: 6sense, Demandbase, HubSpot Marketing Hub
Muse Glimmer 30BAdRoll ABM alternatives: HubSpot Marketing Hub, Terminus

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Terminus leads by two points.
Terminus2%#5 of 12
Demandbase0%#12 of 12
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Terminus6%#4 of 8
Demandbase6%#5 of 8
The full mid-market standing →
Enterprise
The order flips: Demandbase leads at enterprise.
Demandbase46%#1 of 8
Terminus2%#4 of 8
The full enterprise standing →

What the models said about Terminus

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Platforms to Avoid: ... it's not a viable new choice for enterprises needing independent, scalable ABM” Muse Glimmer 30B · negative prompt · hard negative
“Expensive per-user pricing: Costs add up quickly for teams” Kimi K2 · negative prompt · hard negative
“Legacy Enterprise Suites (e.g., 6sense, Demandbase, Terminus) ... these platforms often require 6–12 month implementations and specialized ops teams” Qwen 3.7 Flash · negative prompt · soft negative
“Mid-Market ABM Platforms | Terminus, RollWorks | Great balance of account targeting, display ads, and sales alerts without the extreme operational complexity” Gemini 3.5 Flash · scale prompt · first choice
“Mid-market-friendly tools (RollWorks, Terminus, HubSpot ABM) can go live in weeks.” Kimi K2 · scale prompt · first choice
“for a mid-sized B2B company, the general recommendation is Terminus” Qwen 3.7 Flash · paraphrase prompt · first choice

What the models said about Demandbase

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Avoid enterprise platforms like Demandbase and 6sense unless you have at least $15K–$50K/year” DeepSeek V4 Flash · budget prompt · hard negative
“Demandbase — strongest as a broad enterprise ABM suite: account identification, intent, scoring, advertising, personalization, orchestration, and measurement in one platform.” GPT-5.4 mini · comparative prompt · first choice
“A leading enterprise-grade ABM platform that offers deep account intelligence... ideal for mid-market companies that need a robust, all-in-one solution” Mistral Small · direct prompt · first choice
“Demandbase is the leading account-based platform combining account intelligence, intent data, advertising, and analytics.” Claude Haiku 4.5 · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.