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Customer intelligence and data science · November 2026 Edition

Mixpanel vs Google Analytics 4

One of fourteen models named Mixpanel first on the direct prompt; zero named Google Analytics 4. Mixpanel was named by fourteen of the fourteen models and Google Analytics 4 by thirteen and Mixpanel carries 53 labels and Google Analytics 4 32, so the shares are not directly comparable.

Mixpanel

accepted challenger

San Francisco, United States, founded 2009. Named in ten categories this edition.

Google Analytics 4

criticized challenger

By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.

First-choice share12%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate15%28%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 16; printed, not drawn.
Labels5332A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Mixpanel reading right to left. Rank and label count are printed, not drawn.Mixpanel vs Amplitude · Mixpanel vs HubSpot Marketing Hub · Mixpanel vs Segment

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer intelligence and data science page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
MixpanelFirst choices, of fourteen modelsGoogle Analytics 4
Direct10
Paraphrase101 against Google Analytics 4
Comparative31
Budget-constrained56
Scale-constrained00
Negative008 against Mixpanel · 8 against Google Analytics 4
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Mixpanel and Google Analytics 4 were named in the same answer 252 times, of the 565 answers naming Mixpanel and the 559 naming Google Analytics 4. In those answers Google Analytics 4 took the first choice sixty-four times and Mixpanel fifteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Mixpanel and Google Analytics 4 stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Mixpanel Google Analytics 4 first choice named as an alternative argued againstblank: not namedEach cell is one answer, Mixpanel on the left and Google Analytics 4 on the right.

The direct prompt

The plain question, one answer per model, grouped by where Mixpanel and Google Analytics 4 stood in it.

Mixpanel first, Google Analytics 4 not the choice

1 of 14 modelsGoogle Analytics 4 was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashAmplitude, Mixpanel alternatives: 6sense, BigQuery, Census, ChurnZero, Gong, Hightouch, Snowflake

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.20HubSpot CRM alternatives: Amplitude, Gong, Mixpanel
DeepSeek V4 FlashAmplitude alternatives: Gainsight CS, HockeyStack, Mixpanel, Pendo, Vitally
Kimi K2ChurnZero, Segment alternatives: Amplitude, HockeyStack, HubSpot Marketing Hub, Mixpanel, Vitally

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HubSpot CRM alternatives: BlueConic, Salesforce Data Cloud, Segment, ZoomInfo
GPT-5.4 miniSegment alternatives: Amplitude, Winxtra
Perplexity SonarGainsight CS alternatives: Amplitude, HubSpot CRM, Salesforce Customer 360, Vitally
Mistral SmallGainsight CS, Totango alternatives: HubSpot Marketing Analytics, Salesforce CRM Analytics, Velaris
Llama 4 Maverickno first choice
Qwen 3.7 FlashTotango alternatives: Gainsight CS, Mitzu, Pendo, Salesforce CRM Analytics, Tableau, Velaris
GLM 4.7 FlashXSegment alternatives: Common Room, HockeyStack, HubSpot Marketing Hub
MiniMax M2.5HubSpot Breeze Intelligence alternatives: Apollo.io, G2 Buyer Intent, HubSpot CRM, Tableau, ZoomInfo
GPT-6 LunaVitally alternatives: ChurnZero, Gainsight CS
Muse Glimmer 30BAmplemarket, HubSpot Service Hub alternatives: Apollo.io, Gainsight CS, HockeyStack, Segment, Totango

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Google Analytics 4 leads by ten points.
Google Analytics 413%#4 of 13
Mixpanel4%#6 of 13
The full small business standing →
Mid-marketThe figures above
The order flips: Mixpanel leads at mid-market.
Mixpanel12%#1 of 16
Google Analytics 410%#3 of 16
The full mid-market standing →
Enterprise
Mixpanel leads by four points.
Mixpanel4%#6 of 15
Google Analytics 40%#– of 15
The full enterprise standing →

What the models said about Mixpanel

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Avoid or be cautious about Mixpanel, Amplitude, Segment, Adobe Analytics, Google Analytics 4, and Gainsight” Mistral Small · negative prompt · hard negative
“Avoid platforms with a history of security incidents (Mixpanel, Amplitude, Adobe, Metabase)” GLM 4.7 FlashX · negative prompt · hard negative
“For most small businesses, Mixpanel and Microsoft Power BI offer the best balance of affordability and powerful analytics.” Mistral Small · budget prompt · first choice
“The best customer analytics and intelligence platform for a company with a limited budget is Mixpanel, Amplitude, or Totango” Llama 4 Maverick · budget prompt · first choice
“Google Analytics 4 (free) + Mixpanel (free tier) + Microsoft Power BI (from $10/user/mo) is the best value stack” DeepSeek V4 Flash · budget prompt · first choice

What the models said about Google Analytics 4

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.