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Customer intelligence and data science · November 2026 Edition

Google Analytics 4 vs HubSpot Marketing Hub

Zero of fourteen models named Google Analytics 4 first on the direct prompt; zero named HubSpot Marketing Hub. Google Analytics 4 was named by thirteen of the fourteen models and HubSpot Marketing Hub by nine and Google Analytics 4 carries 32 labels and HubSpot Marketing Hub 12, so the shares are not directly comparable.

Google Analytics 4

criticized challenger

By Google, Mountain View, California, United States, founded 1998. Named in seventeen categories this edition.

HubSpot Marketing Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.

First-choice share10%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate28%8%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 16; printed, not drawn.
Labels3212A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Google Analytics 4 reading right to left. Rank and label count are printed, not drawn.Mixpanel vs Google Analytics 4 · Mixpanel vs HubSpot Marketing Hub · Amplitude vs Google Analytics 4

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer intelligence and data science page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Google Analytics 4First choices, of fourteen modelsHubSpot Marketing Hub
Direct001 against HubSpot Marketing Hub
Paraphrase051 against Google Analytics 4
Comparative10
Budget-constrained60
Scale-constrained01
Negative008 against Google Analytics 4
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Google Analytics 4 and HubSpot Marketing Hub stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Google Analytics 4 HubSpot Marketing Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Google Analytics 4 on the left and HubSpot Marketing Hub on the right.

The direct prompt

The plain question, one answer per model, grouped by where Google Analytics 4 and HubSpot Marketing Hub stood in it.

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Kimi K2ChurnZero, Segment alternatives: Amplitude, HockeyStack, HubSpot Marketing Hub, Mixpanel, Vitally
GLM 4.7 FlashXSegment alternatives: Common Room, HockeyStack, HubSpot Marketing Hub

Neither was named

12 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HubSpot CRM alternatives: BlueConic, Salesforce Data Cloud, Segment, ZoomInfo
GPT-5.4 miniSegment alternatives: Amplitude, Winxtra
Gemini 3.5 FlashAmplitude, Mixpanel alternatives: 6sense, BigQuery, Census, ChurnZero, Gong, Hightouch, Snowflake
Perplexity SonarGainsight CS alternatives: Amplitude, HubSpot CRM, Salesforce Customer 360, Vitally
Grok 4.20HubSpot CRM alternatives: Amplitude, Gong, Mixpanel
Mistral SmallGainsight CS, Totango alternatives: HubSpot Marketing Analytics, Salesforce CRM Analytics, Velaris
DeepSeek V4 FlashAmplitude alternatives: Gainsight CS, HockeyStack, Mixpanel, Pendo, Vitally
Llama 4 Maverickno first choice
Qwen 3.7 FlashTotango alternatives: Gainsight CS, Mitzu, Pendo, Salesforce CRM Analytics, Tableau, Velaris
MiniMax M2.5HubSpot Breeze Intelligence alternatives: Apollo.io, G2 Buyer Intent, HubSpot CRM, Tableau, ZoomInfo
GPT-6 LunaVitally alternatives: ChurnZero, Gainsight CS
Muse Glimmer 30BAmplemarket, HubSpot Service Hub alternatives: Apollo.io, Gainsight CS, HockeyStack, Segment, Totango

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Marketing Hub leads by four points.
HubSpot Marketing Hub17%#3 of 13
Google Analytics 413%#4 of 13
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Google Analytics 410%#3 of 16
HubSpot Marketing Hub10%#4 of 16
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Google Analytics 40%#– of 15
HubSpot Marketing Hub0%#– of 15
The full enterprise standing →

What the models said about Google Analytics 4

No label in this category carried a quote.

What the models said about HubSpot Marketing Hub

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.