Master data management for small business buyers
Asked as “master data management platform”, and as “MDM tool for customer and product data”, on behalf of a small B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
29%
Contested · AtroCore MDM 22%
29Pimcore22AtroCore MDM16Profisee MDM33others
29% of first choices, contested.
Since October 2026↗new leaderNew leader since October 2026: Pimcore (29%) replaces Profisee MDM (23% then, 16% now), 13 points clear, past the 11-point floor.Pimcore leads at 29%, replacing Profisee MDM, which led at 23% and stands at 16% now: 13 points clear, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Pimcore29%Contested↗new leaderNew leader since October 2026: Pimcore (29%) replaces Profisee MDM (23% then, 16% now), 13 points clear, past the 11-point floor.This pageMid-market
Profisee MDM28%Contested▼−13Since October 2026: 41% → 28%, −13 points. Past the 11-point floor: movement.Standing →Enterprise
Informatica MDM46%Clear leader▲+3Since October 2026: 43% → 46%, +3 points. Inside the 11-point floor: within noise.Standing →
Pimcore29%Contested↗new leaderNew leader since October 2026: Pimcore (29%) replaces Profisee MDM (23% then, 16% now), 13 points clear, past the 11-point floor.This pageMid-marketProfisee MDM28%Contested▼−13Since October 2026: 41% → 28%, −13 points. Past the 11-point floor: movement.Standing →EnterpriseInformatica MDM46%Clear leader▲+3Since October 2026: 43% → 46%, +3 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Pimcore29%6%53accepted challenger▲+14Since October 2026: 15% → 29%, +14 points. Past the 11-point floor: movement.15% → 29%
Pimcore29%6%53accepted challenger▲+14Since October 2026: 15% → 29%, +14 points. Past the 11-point floor: movement.15% → 29%02
AtroCore MDM22%0%40accepted challenger▼−1Since October 2026: 23% → 22%, −1 point. Inside the 11-point floor: within noise.23% → 22%
AtroCore MDM22%0%40accepted challenger▼−1Since October 2026: 23% → 22%, −1 point. Inside the 11-point floor: within noise.23% → 22%03Profisee MDM16%6%52accepted challenger▼−7Since October 2026: 23% → 16%, −7 points. Inside the 11-point floor: within noise.23% → 16%
Profisee MDM16%6%52accepted challenger▼−7Since October 2026: 23% → 16%, −7 points. Inside the 11-point floor: within noise.23% → 16%04
Semarchy xDM6%14%43accepted challenger=heldSince October 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise.6% → 6%
Semarchy xDM6%14%43accepted challenger=heldSince October 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise.6% → 6%05
Ataccama ONE2%27%26criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Ataccama ONE2%27%26criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%06
Plytix2%9%11accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Plytix2%9%11accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%07Reltio Connected Data Platform2%79%29criticized challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Show the eight products at 0%, ordered by negative rate
13IBM InfoSphere Master Data Management0%100%16criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
12IBM InfoSphere0%94%17criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
15Informatica MDM0%94%48criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Informatica MDM0%94%48criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%14SAP Master Data Governance0%90%31criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
11
Stibo Systems STEP0%76%25criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Stibo Systems STEP0%76%25criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%10
Boomi Data Hub0%36%11criticized challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
Boomi Data Hub0%36%11criticized challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%08Boomi MDM0%0%12accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
09Akeneo0%0%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-one head-to-head pages: the top seven products, each against each
Profisee MDM vs Boomi MDMProfisee MDM vs Reltio Connected Data PlatformProfisee MDM vs Informatica MDMAtroCore MDM vs PimcoreAtroCore MDM vs Semarchy xDMAtroCore MDM vs Boomi MDMAtroCore MDM vs Reltio Connected Data PlatformAtroCore MDM vs Informatica MDMPimcore vs Semarchy xDMPimcore vs Boomi MDMPimcore vs Reltio Connected Data PlatformPimcore vs Informatica MDMSemarchy xDM vs Boomi MDMSemarchy xDM vs Reltio Connected Data PlatformSemarchy xDM vs Informatica MDMBoomi MDM vs Reltio Connected Data PlatformBoomi MDM vs Informatica MDMReltio Connected Data Platform vs Informatica MDM
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506R07
B08
A09
1011I12
I13
S14
15Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Pimcore29%
Pimcore29%02AtroCore MDM22%
AtroCore MDM22%03Profisee MDM16%
Profisee MDM16%04Semarchy xDM6%
Semarchy xDM6%05Ataccama ONE2%
Ataccama ONE2%06Plytix2%
Plytix2%07Reltio Connected Data Platform2%
08Boomi MDM0%
09Akeneo0%
10Boomi Data Hub0%
Boomi Data Hub0%11Stibo Systems STEP0%
Stibo Systems STEP0%12IBM InfoSphere0%
13IBM InfoSphere Master Data Management0%
14SAP Master Data Governance0%
15Informatica MDM0%
Informatica MDM0%What they warned about
Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Informatica MDM94%
45 of 48 labels negative · 14 of 14 models · 27 hard negative
“Why to Avoid: Informatica is widely considered the incumbent standard for large enterprises, but it is widely regarded as overkill for small businesses.” GLM 4.7 FlashX, negative prompt
SAP Master Data Governance
90%
28 of 31 labels negative · 14 of 14 models · 20 hard negative
“If your small business does not already have a heavy investment in the SAP ecosystem, this platform is likely not viable.” GLM 4.7 FlashX, negative prompt
IBM InfoSphere Master Data Management
100%
16 of 16 labels negative · 11 of 14 models · 12 hard negative
“Enterprise suites from SAP, IBM, and Informatica cover breadth but carry heavy implementation cost and substantial vendor lock-in.” Muse Glimmer 30B, negative prompt
Reltio Connected Data Platform
79%
23 of 29 labels negative · 11 of 14 models · 8 hard negative
“What I would avoid on a tight budget: - Enterprise-heavy platforms like Informatica, IBM, Reltio, Stibo, Semarchy, Profisee” GPT-5.4 mini, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 931 links across 193 sites, every framing counted. Ranked by the number of answers carrying the site or page. 39 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · AtroCore46 answers · 79 citations · 11 models
44 answers · 48 citations · 11 models
vendor site · G234 answers · 55 citations · 11 models
vendor site · Profisee25 answers · 38 citations · 12 models
22 answers · 30 citations · 9 models
22 answers · 22 citations · 10 models
publisher (Gane)19 answers · 19 citations · 8 models
vendor site · Semarchy18 answers · 20 citations · 10 models
17 answers · 17 citations · 7 models
16 answers · 21 citations · 8 models
vendor site · Pimcore13 answers · 25 citations · 5 models
vendor site · Fanruan13 answers · 15 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
36 answers · 9 models
26 answers · 10 models
26 answers · 11 models
19 answers · 8 models
19 answers · 9 models
15 answers · 8 models
15 answers · 7 models
13 answers · 7 models
12 answers · 5 models
12 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best master data management platform”, “master data management platform”, “master data management platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| Pimcore pimcore.com Pimcore 29%, Pimcore Community Edition 4% | 33% | 87 | 880 | 22 | 4,825 | 0 | |
| AtroCore MDM atrocore.com | 22% | 70 | 10 | 0 | 385 | ||
| Profisee MDM profisee.com Profisee MDM 16%, Profisee Application Edition 2% | 18% | 148 | 260 | 9 | 17,958 | 5 | 4 |
| Semarchy xDM semarchy.com Semarchy xDM 6%, Semarchy Data Platform 2% | 8% | 128 | 70 | 1 | 5,494 | 38 | |
| Ataccama ONE ataccama.com | 2% | 118 | 90 | 0 | 2,552 | 14 | |
| Plytix plytix.com | 2% | 13 | 720 | 12 | 6,008 | 13 | |
| Syncari syncari.com | 2% | 4 | 3 | ||||
| CluedIn cluedin.com | 2% | 10 | 170 | 2 | 92 | ||
| Insycle insycle.com | 2% | 14 | 480 | 4 | 13,246 | ||
| Aknowledge.io | 2% |
Google's top ten for the three searches hold 17 sites; 1 of them are among the sites the models cited here (profisee.com). The first result for “best master data management platform” is upgrad.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best master data management platform for a small B2B company?”Paraphrase“Which MDM tool for customer and product data would you recommend to a small business that sells to other businesses?”Comparative“What are the top master data management platforms for a small team and how do they differ?”Budget-constrained“What is the best master data management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a master data management platform. What should we look at?”Negative“Which master data management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Pimcore Open Sourceagainst: IBM InfoSphere Master Data Management, Informatica MDMno first choiceChangedAtaccama ONE, Pimcore Open Source MDMagainst: IBM InfoSphere Master Data Management, Informatica MDM, SAP Master Data GovernancePimcoreno first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, Reltio Connected Data Platform, Semarchy xDM, Stibo Systems STEP
Three alternatives
Ataccama ONE, Boomi Data Hub, CeligoThree alternatives
Fivetran, Snowflake, dbtTwo alternatives
Profisee MDM, Semarchy xDMGPT-5.4 miniSemarchy xDMagainst: Profisee MDM, Reltio Connected Data Platform, Stibo Systems STEPSemarchy xDMHeldProfisee MDMagainst: Informatica MDM, Reltio Connected Data PlatformPimcoreagainst: IBM InfoSphere, Informatica MDM, Profisee MDM, Reltio Connected Data Platform, Semarchy xDM, Stibo Systems STEPno first choiceagainst: Boomi Data Hub, Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governance, Salesforce Data Cloud, Semarchy xDM, Stibo Systems STEP
One alternative
Boost.spaceThree alternatives
Boomi Data Hub, Pimcore, SyndigoThree alternatives
Ataccama ONE, Semarchy xDM, Stibo Systems STEPOne alternative
Talend MDMGemini 3.5 FlashInsycleagainst: IBM InfoSphere, Informatica MDM, SAP Master Data GovernanceSyncariChangedagainst: Informatica MDM, Leadspace, Reltio Connected Data Platform, Riversand, Semarchy xDM, Stibo Systems STEP, ZoomInfo OperationsBoomi Data Hubagainst: IBM InfoSphere, Informatica MDM, SAP Master Data GovernancePimcoreagainst: IBM InfoSphere, Informatica MDM, SAP Master Data Governanceno first choiceagainst: Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDMagainst: IBM InfoSphere Master Data Management, Informatica MDM, Oracle Enterprise Master Data Management, SAP Master Data Governance, TIBCO EBX
Ten alternatives
Census, Google BigQuery, Hightouch, Pimcore, Plytix, Profisee MDM, RingLead / ZoomInfo Operations, Semarchy xDM, Snowflake, dbtFour alternatives
Akeneo, HubSpot CRM, Plytix, Profisee MDMFive alternatives
Ataccama ONE, Pimcore, Profisee MDM, Semarchy xDM, SyncariSeven alternatives
Ataccama ONE, AtroCore MDM, HubSpot CRM, Insycle, Profisee MDM, Salesforce, dbtTwo alternatives
Hubspot Operations Hub, SyncariPerplexity SonarPimcoreagainst: Informatica MDM, SAP Master Data Governance, Stibo Systems STEPPimcoreHeldagainst: Informatica MDM, Reltio Connected Data Platform, Stibo Systems STEPPimcore, Semarchy xDMPimcore Community Editionagainst: CloudTDMS, Informatica MDM, Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Salesforce Data Cloudno first choiceagainst: Ataccama ONE, IBM InfoSphere Master Data Management, Informatica MDM, Microsoft Master Data Services, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEP
Three alternatives
AtroCore MDM, Profisee MDM, Semarchy xDMTwo alternatives
AtroCore MDM, Profisee MDMFour alternatives
Ataccama ONE, AtroCore MDM, Profisee MDM, Reltio Connected Data PlatformOne alternative
AtroCore MDMGrok 4.20Profisee MDMagainst: IBM InfoSphere, Informatica MDM, Microsoft Master Data Services, Oracle, SAP, Stibo Systems STEPCluedInChangedagainst: Informatica MDM, Reltio Connected Data Platform, SAS ViyaOpenDQ, Pimcoreagainst: Boomi Data Hub, IBM InfoSphere, Informatica MDM, Reltio Connected Data Platform, SAP Master Data GovernancePimcoreagainst: Boomi Data Hub, IBM InfoSphere, Informatica MDM, Plytix, SAP Master Data Governance, Semarchy xDMno first choiceagainst: IBM InfoSphere, Informatica Cloud MDM, Pimcore, Salesforce MDMagainst: IBM InfoSphere Master Data Management, Informatica MDM, Oracle MDM, Reltio Connected Data Platform, SAP Master Data Governance, Salesforce Data Cloud, Stibo Systems STEP
Three alternatives
Reltio Cloud MDM, Sales Layer, Semarchy xDMThree alternatives
Ataccama ONE, Boomi Data Hub, Profisee MDMThree alternatives
Collate, Plytix, Profisee MDMThree alternatives
AtroCore MDM, OpenDQ, Profisee MDMThree alternatives
Profisee MDM, Reltio Connected Data Platform, Stibo Systems STEPMistral SmallAtaccama ONE, PimcorePimcore, Profisee MDMChangedPimcore, Profisee MDMagainst: Ataccama ONEAtroCore MDM, Pimcoreagainst: IBM InfoSphere, SAPno first choiceagainst: Collibra, IBM InfoSphere Master Data Management, Informatica MDM, SAP Master Data Governance, Stibo Systems STEPagainst: IBM InfoSphere Master Data Management, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEP
Two alternatives
OpenDQ, Sales LayerThree alternatives
AtroCore MDM, EBX, Informatica MDMOne alternative
AtroCore MDMTwo alternatives
Profisee MDM, SyncariDeepSeek V4 FlashProfisee MDMagainst: IBM InfoSphere, Informatica MDM, Oracle, SAPPimcore, Profisee MDMChangedagainst: IBM InfoSphere Master Data Management, Informatica MDM, Reltio Connected Data Platform, SAP, Stibo Systems STEPProfisee MDMagainst: Informatica MDM, Reltio Connected Data Platform, Stibo Systems STEPPimcoreagainst: Ataccama ONE, IBM InfoSphere Master Data Management, Informatica MDM, SAP Master Data GovernanceSemarchy xDMagainst: IBM InfoSphere, Informatica MDM, SAP Master Data Governance, Stibo Systems STEPagainst: IBM InfoSphere Master Data Management, Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEP
Five alternatives
AtroCore MDM, Boomi MDM, Pimcore, Semarchy xDM, miniMDMTwo alternatives
AtroCore MDM, Semarchy xDMFive alternatives
AtroCore MDM, Google Sheets, OpenRefine, Pimcore, Semarchy xDMThree alternatives
AtroCore MDM, OpenDQ, TalendTwo alternatives
Ataccama ONE, Profisee MDMLlama 4 Maverickno first choiceno first choiceHeldno first choiceAtroCore MDM, Pimcoreno first choiceagainst: Ataccama ONE, IBM InfoSphere, Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEP
Two alternatives
Profisee MDM, SAS ViyaQwen 3.7 FlashAknowledge.ioagainst: Oracle, SAPProfisee MDMChangedagainst: Informatica MDM, SAPPlytixagainst: IBM InfoSphere, Informatica MDM, SAP, SAS ViyaAtroCore MDMagainst: Informatica MDM, SAPLoopioagainst: Informatica MDM, SAPagainst: IBM InfoSphere Master Data Management, Informatica MDM, SAP Master Data Governance
Three alternatives
Akeneo, Loqate, Zoho OneTwo alternatives
AtroCore MDM, PimcoreThree alternatives
Akeneo, Profisee MDM, Semarchy xDMThree alternatives
Boomi MDM, Pimcore, Profisee MDMFive alternatives
Airtable, Akeneo, Amplitude, Orderhive, Twilio SegmentKimi K2PimcorePimcoreHeldPimcoreAtroCore MDMAtroCore MDM, Profisee MDM, Reltio Connected Data Platformagainst: IBM InfoSphere, Informatica MDM, SAP Master Data Governanceagainst: IBM InfoSphere Master Data Management, Informatica MDM, Oracle MDM Solutions, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEP
Three alternatives
Boomi Data Hub, Profisee MDM, Semarchy xDMTwo alternatives
AtroCore MDM, Profisee MDMFour alternatives
Ataccama ONE, AtroCore MDM, Profisee MDM, Semarchy xDMTwo alternatives
Pimcore, Profisee Application EditionTwo alternatives
Boomi MDM, Semarchy xDMGLM 4.7 FlashXAtroCore MDM, Pimcore Community Editionagainst: Ataccama ONE, Boomi Data Hub, Informatica MDMProfisee Application EditionChangedProfisee MDM, Semarchy xDMagainst: Ataccama ONE, SAP Master Data GovernanceAtroCore MDMagainst: IBM InfoSphere, Informatica MDMno first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, SAP Master Data Governance, Salesforce Data Cloud
One alternative
Profisee Application EditionFour alternatives
AtroCore MDM, Boomi MDM, Pimcore, PlytixFive alternatives
AtroCore MDM, Boomi MDM, Informatica MDM, OpenDQ, PimcoreThree alternatives
Collate, Plytix, Profisee MDMMiniMax M2.5Profisee MDMPimcoreChangedProfisee MDMagainst: Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governance, SAS ViyaAtroCore MDMno first choiceagainst: Informatica MDMagainst: IBM InfoSphere, Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEP
Three alternatives
AtroCore MDM, Boomi Data Hub, PimcoreThree alternatives
BlueConic, Semarchy xDM, entitys.ioFour alternatives
Ataccama ONE, AtroCore MDM, Pimcore, Semarchy xDMThree alternatives
Airbyte, Apache NiFi, PimcoreGPT-6 LunaSemarchy Data Platformagainst: PimcorePlytixChangedagainst: PimcoreSemarchy xDMagainst: Ataccama ONE, Informatica MDM, Reltio Connected Data PlatformAtroCore MDMagainst: Pimcore Community Editionno first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governance, SAS MDM
Two alternatives
Akeneo, Profisee MDMOne alternative
HubSpot CRMThree alternatives
Boomi Data Hub, Pimcore, Profisee MDMOne alternative
AtroPIMMuse Glimmer 30BAtroCore MDM, Profisee MDM – Application EditionProfisee MDMChangedAtroCore MDM, Profisee MDMAtroCore MDMno first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, SAP Master Data Governance, Salesforce Data Cloud
Three alternatives
Ataccama ONE, Pimcore, Semarchy xDMTwo alternatives
AtroCore MDM, PimcoreThree alternatives
Collate, OpenDQ, PimcoreThree alternatives
Ataccama ONE, Pimcore, Profisee Application EditionBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:53 | yes | 9 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:48 | yes | 2 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:33 | yes | 7 | 19 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 12:47 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 18:18 | yes | 25 | 17 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 18:31 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 18:02 | yes | 22 | 33 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:43 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 18:21 | no | 0 | 27 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:57 | yes | 24 | 28 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:33 | yes | 23 | 65 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:57 | yes | 21 | 51 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:04 | yes | 4 | 24 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:10 | yes | 12 | 20 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:00 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 18:53 | yes | 4 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:30 | no | 0 | 18 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 18:07 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 18:05 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:10 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:25 | yes | 22 | 21 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:42 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:31 | yes | 5 | 38 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 18:07 | yes | 20 | 49 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:24 | yes | 25 | 230 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:34 | yes | 21 | 49 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:55 | yes | 3 | 14 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 18:52 | yes | 23 | 31 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:57 | yes | 10 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:56 | yes | 7 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:18 | yes | 9 | 25 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 10:16 | yes | 10 | 5 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:01 | yes | 15 | 23 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 19:31 | yes | 9 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 18:51 | yes | 22 | 55 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:42 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:35 | yes | 15 | 35 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:07 | yes | 15 | 27 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:16 | yes | 25 | 30 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:48 | yes | 14 | 33 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:20 | yes | 6 | 26 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:52 | yes | 21 | 51 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:41 | yes | 10 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:24 | yes | 2 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:35 | yes | 5 | 20 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 16:57 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:10 | yes | 10 | 12 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:24 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:20 | yes | 24 | 22 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:19 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:29 | yes | 5 | 17 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:05 | yes | 15 | 29 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 18:37 | yes | 22 | 80 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:02 | yes | 24 | 57 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:20 | yes | 3 | 11 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:37 | yes | 13 | 24 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:07 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:02 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:40 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 15:56 | yes | 10 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 18:29 | yes | 5 | 13 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 18:46 | no | 0 | 11 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:13 | yes | 22 | 30 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 19:21 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:33 | no | 0 | 28 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:12 | yes | 25 | 59 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:51 | yes | 21 | 103 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:13 | no | 0 | 17 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:14 | yes | 2 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:22 | yes | 15 | 34 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:44 | yes | 19 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:46 | yes | 5 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:12 | no | 0 | 13 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 10:46 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:43 | yes | 9 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 19:02 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:17 | yes | 25 | 29 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:44 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:21 | yes | 19 | 63 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:41 | yes | 20 | 29 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:44 | yes | 24 | 39 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 19:24 | yes | 14 | 48 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:34 | yes | 6 | 18 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:13 | yes | 12 | 19 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Ataccama read as Ataccama ONE
AtroCore read as AtroCore MDM
AtroCore (AtroMDM) read as AtroCore MDM
AtroCore (or AtroPIM) read as AtroCore MDM
Boomi read as Boomi Data Hub
Dell Boomi read as Boomi Data Hub
HubSpot read as HubSpot CRM
IBM read as IBM InfoSphere
IBM InfoSphere MDM read as IBM InfoSphere Master Data Management
IBM MDM read as IBM InfoSphere Master Data Management
Informatica read as Informatica MDM
Informatica Cloud read as Informatica MDM
Informatica IDMC read as Informatica MDM
Informatica MDM & 360 Applications read as Informatica MDM
Informatica MDM / IDMC read as Informatica MDM
Informatica MDM / Informatica Intelligent Data Management Cloud read as Informatica MDM
Informatica Multidomain MDM / IDMC read as Informatica MDM
Profisee read as Profisee MDM
Profisee (Application Edition) read as Profisee MDM
Profisee Platform read as Profisee MDM
Reltio read as Reltio Connected Data Platform
SAP MDG read as SAP Master Data Governance
Salesforce Data 360 read as Salesforce Data Cloud
Salesforce Data 360 (Data Cloud) read as Salesforce Data Cloud
Salesforce/Informatica read as Informatica MDM
Semarchy read as Semarchy xDM
Stibo read as Stibo Systems STEP
Stibo Systems read as Stibo Systems STEP
Stibo Systems (STEP) read as Stibo Systems STEP
Stibo Systems MDM read as Stibo Systems STEP
Unresolved, counted raw
Aknowledge.io
Boost.space
Cloudingo
Dedupe.io
Hubspot Operations Hub
JunctionPoint
Leadspace
Loopio
Loqate (Now Smarty)
Match Data Pro
Ocean.io
Oracle Enterprise Master Data Management (EDRM / Customer Hub)
Oracle MDM Solutions
Orderhive
Pimcore Open Source MDM
Profisee MDM – Application Edition
RingLead
RingLead / ZoomInfo Operations
SAP Data Steward
Salesforce MDM
Splink
Veeva
entitys.io
recordlinkage
Discontinued, still offered
No shut-down product was recommended here.