Master data management
Asked as “master data management platform”, and as “MDM tool for customer and product data”, on behalf of a mid-market B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
28%
Contested · AtroCore MDM 23%
28Profisee MDM23AtroCore MDM19Pimcore30others
28% of first choices, contested.
Since October 2026▼−13Since October 2026: 41% → 28%, −13 points. Past the 11-point floor: movement.Profisee MDM held the lead, −13 points on 41%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Pimcore29%Contested↗new leaderNew leader since October 2026: Pimcore (29%) replaces Profisee MDM (23% then, 16% now), 13 points clear, past the 11-point floor.Standing →Mid-market
Profisee MDM28%Contested▼−13Since October 2026: 41% → 28%, −13 points. Past the 11-point floor: movement.This pageEnterprise
Informatica MDM46%Clear leader▲+3Since October 2026: 43% → 46%, +3 points. Inside the 11-point floor: within noise.Standing →
Pimcore29%Contested↗new leaderNew leader since October 2026: Pimcore (29%) replaces Profisee MDM (23% then, 16% now), 13 points clear, past the 11-point floor.Standing →Mid-marketProfisee MDM28%Contested▼−13Since October 2026: 41% → 28%, −13 points. Past the 11-point floor: movement.This pageEnterpriseInformatica MDM46%Clear leader▲+3Since October 2026: 43% → 46%, +3 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Profisee MDM28%2%62accepted challenger▼−13Since October 2026: 41% → 28%, −13 points. Past the 11-point floor: movement.41% → 28%
Profisee MDM28%2%62accepted challenger▼−13Since October 2026: 41% → 28%, −13 points. Past the 11-point floor: movement.41% → 28%02
AtroCore MDM23%0%25accepted challenger▲+7Since October 2026: 16% → 23%, +7 points. Inside the 11-point floor: within noise.16% → 23%
AtroCore MDM23%0%25accepted challenger▲+7Since October 2026: 16% → 23%, +7 points. Inside the 11-point floor: within noise.16% → 23%03Pimcore19%10%29accepted challenger▲+7Since October 2026: 12% → 19%, +7 points. Inside the 11-point floor: within noise.12% → 19%
Pimcore19%10%29accepted challenger▲+7Since October 2026: 12% → 19%, +7 points. Inside the 11-point floor: within noise.12% → 19%04
Semarchy xDM14%0%54accepted challenger▼−3Since October 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise.17% → 14%
Semarchy xDM14%0%54accepted challenger▼−3Since October 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise.17% → 14%05Boomi MDM7%0%13accepted challenger▲+7Since October 2026: 0% → 7%, +7 points. Inside the 11-point floor: within noise.0% → 7%
06Reltio Connected Data Platform2%22%49accepted challenger▼−1Since October 2026: 3% → 2%, −1 point. Inside the 11-point floor: within noise.3% → 2%
07Informatica MDM2%53%57criticized challenger▼−1Since October 2026: 3% → 2%, −1 point. Inside the 11-point floor: within noise.3% → 2%
Informatica MDM2%53%57criticized challenger▼−1Since October 2026: 3% → 2%, −1 point. Inside the 11-point floor: within noise.3% → 2%Show the six products at 0%, ordered by negative rate
13IBM InfoSphere0%62%13criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
11IBM InfoSphere Master Data Management0%48%21criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
12SAP Master Data Governance0%47%34criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
10
Boomi Data Hub0%12%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Boomi Data Hub0%12%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Stibo Systems STEP0%8%25accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Stibo Systems STEP0%8%25accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08
Ataccama ONE0%7%29accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Ataccama ONE0%7%29accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each
Profisee MDM vs Boomi MDMProfisee MDM vs Reltio Connected Data PlatformProfisee MDM vs Informatica MDMAtroCore MDM vs PimcoreAtroCore MDM vs Semarchy xDMAtroCore MDM vs Boomi MDMAtroCore MDM vs Reltio Connected Data PlatformAtroCore MDM vs Informatica MDMPimcore vs Semarchy xDMPimcore vs Boomi MDMPimcore vs Reltio Connected Data PlatformPimcore vs Informatica MDMSemarchy xDM vs Boomi MDMSemarchy xDM vs Reltio Connected Data PlatformSemarchy xDM vs Informatica MDMBoomi MDM vs Reltio Connected Data PlatformBoomi MDM vs Informatica MDMReltio Connected Data Platform vs Informatica MDM
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304B05
R06
07080910I11
S12
I13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Profisee MDM28%
Profisee MDM28%02AtroCore MDM23%
AtroCore MDM23%03Pimcore19%
Pimcore19%04Semarchy xDM14%
Semarchy xDM14%05Boomi MDM7%
06Reltio Connected Data Platform2%
07Informatica MDM2%
Informatica MDM2%08Ataccama ONE0%
Ataccama ONE0%09Stibo Systems STEP0%
Stibo Systems STEP0%10Boomi Data Hub0%
Boomi Data Hub0%11IBM InfoSphere Master Data Management0%
12SAP Master Data Governance0%
13IBM InfoSphere0%
What they warned about
Two of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Informatica MDM53%
30 of 57 labels negative · 13 of 14 models · 6 hard negative
“Platforms to Watch Out For (Contextual): Solutions like Informatica MDM (pre-cloud acquisitions)... Do not buy these if you need a "plug and play" solution” Qwen 3.7 Flash, negative prompt
SAP Master Data Governance
47%
16 of 34 labels negative · 11 of 14 models · 2 hard negative
“early versions of SAP MDG... Do not buy these if you need a "plug and play" solution within 6 weeks.” Qwen 3.7 Flash, negative prompt
IBM InfoSphere Master Data Management
48%
10 of 21 labels negative · 10 of 14 models · 1 hard negative
“IBM InfoSphere MDM - criticized for being difficult to maintain and having a high negative rate.” Llama 4 Maverick, negative prompt
Reltio Connected Data Platform
22%
11 of 49 labels negative · 7 of 14 models · 2 hard negative
“Avoid beginning with Informatica, Reltio, or similar enterprise platforms” Perplexity Sonar, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 858 links across 200 sites, every framing counted. Ranked by the number of answers carrying the site or page. 39 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · AtroCore41 answers · 69 citations · 12 models
vendor site · Profisee33 answers · 52 citations · 13 models
vendor site · Semarchy32 answers · 38 citations · 13 models
26 answers · 44 citations · 9 models
vendor site · G221 answers · 27 citations · 11 models
19 answers · 23 citations · 10 models
19 answers · 19 citations · 9 models
18 answers · 19 citations · 10 models
15 answers · 26 citations · 10 models
vendor site · Informatica13 answers · 15 citations · 9 models
12 answers · 12 citations · 8 models
11 answers · 12 citations · 6 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
27 answers · 12 models
24 answers · 10 models
24 answers · 10 models
23 answers · 8 models
22 answers · 10 models
18 answers · 9 models
17 answers · 9 models
15 answers · 7 models
12 answers · 8 models
11 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best master data management platform”, “master data management platform”, “master data management platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Profisee MDM profisee.com | 28% | 148 | 260 | 9 | 17,958 | 5 | 4 | |
| AtroCore MDM atrocore.com | 23% | 70 | 10 | 0 | 385 | |||
| Pimcore pimcore.com Pimcore 19%, Pimcore Community Edition 0% | 19% | 87 | 880 | 22 | 4,825 | 0 | ||
| Semarchy xDM semarchy.com Semarchy xDM 14%, Semarchy Data Platform 4% | 18% | 128 | 70 | 1 | 5,494 | 38 | ||
| Boomi MDM | 7% | 50 | 0 | |||||
| Reltio Connected Data Platform reltio.com | 2% | 119 | 6,210 | 51 | ||||
| Ataccama ataccama.com Ataccama ONE MDM 2%, Ataccama ONE 0% | 2% | 118 | 90 | 0 | 2,552 | 14 | ||
| Informatica parent site Informatica MDM 2% | 2% | 158 | 14,800 | 1,414 | ||||
| Stibo Systems STEP stibosystems.com | 0% | 90 | 170 | 3 | 16,043 | $466 | 8 | |
| Boomi Data Hub boomi.com | 0% | 38 | 70 | 1 | 19,837 | $22,810 | 120 | 5 |
Google's top ten for the three searches hold 17 sites; 2 of them are among the sites the models cited here (informatica.com, profisee.com). The first result for “best master data management platform” is upgrad.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best master data management platform for a mid-market B2B company?”Paraphrase“Which MDM tool for customer and product data would you recommend to a mid-sized B2B company?”Comparative“What are the top master data management platforms and how do they differ?”Budget-constrained“What is the best master data management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a master data management platform. What should we look at?”Negative“Which master data management platforms should I avoid or be cautious about?”
Claude Haiku 4.5Profisee MDM, Semarchy xDMagainst: Informatica MDMInformatica MDMChangedno first choiceAtroCore MDM, Pimcoreno first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, Precisely EnterWorks, SAS Master Data Management, Talend Platform for Master Data Management
Two alternatives
AtroCore MDM, Reltio Connected Data PlatformFour alternatives
Ataccama ONE, SAP Master Data Governance, Stibo Systems STEP, Talend MDMTwo alternatives
Profisee MDM, Semarchy xDMGPT-5.4 miniSemarchy Data Platformagainst: Informatica MDMAtaccama ONE MDM, Semarchy Data PlatformChangedno first choicePimcoreagainst: Informatica MDM, Reltio Connected Data Platformno first choiceagainst: Collibra-adjacent governance tooling, Lobster Data Platform, Pimcore, Profisee MDM, SAP Master Data Governance, Syndigo
Two alternatives
Profisee MDM, Stibo Systems STEPOne alternative
Informatica MDMSeven alternatives
IBM InfoSphere Master Data Management, Informatica MDM, Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPTwo alternatives
AtroCore MDM, miniMDMGemini 3.5 FlashProfisee MDMagainst: Informatica MDM, SAP Master Data GovernanceProfisee MDMHeldagainst: IBM InfoSphere, Informatica MDM, SAP Master Data GovernanceInformatica MDMPimcoreagainst: IBM InfoSphere, Informatica MDM, Reltio Connected Data Platform, SAPno first choiceagainst: Oracle Fusion Data Governance/MDM, SAP Master Data Governance
Five alternatives
Ataccama ONE, Pimcore, Reltio Connected Data Platform, Semarchy xDM, SyndigoFour alternatives
Pimcore, Precisely EnterWorks, Reltio Connected Data Platform, Semarchy xDMFive alternatives
Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPSix alternatives
AtroCore MDM, Budibase, Profisee MDM, Retool, Semarchy xDM, dbtOne alternative
SyncariPerplexity SonarSemarchy xDMagainst: SAP Master Data GovernanceProfisee MDMChangedagainst: Informatica MDMno first choiceAtroCore MDMagainst: Informatica MDM, Reltio Connected Data Platformno first choiceagainst: Ataccama ONE, Boomi Data Hub, IBM InfoSphere Master Data Management, Informatica MDM, Microsoft Master Data Services, Pimcore, Reltio Connected Data Platform, SAP Master Data Governance, Salesforce Data Cloud
Three alternatives
Ataccama ONE, AtroCore MDM, Profisee MDMThree alternatives
AtroCore MDM, Pimcore, SyndigoFour alternatives
Boomi Data Hub, Pimcore Community Edition, Profisee MDM, Semarchy xDMGrok 4.20Boomi MDMagainst: IBM InfoSphere, Informatica MDM, Oracle, SAPBoomi MDM, Profisee MDMChangedagainst: Ataccama ONE, Informatica MDM, SAP, SynitiIBM InfoSphere Master Data Management, Informatica MDMPimcoreagainst: IBM InfoSphere, Informatica MDM, Oracle MDM, SAS Viyano first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, Oracle Customer Data Management, PiLog, Riversand, SAP Master Data Governance, TIBCO Software, Winshuttle
Six alternatives
AtroCore MDM, Pimcore, Profisee MDM, Reltio Connected Data Platform, Semarchy xDM, SyndigoThree alternatives
Pimcore, Reltio Connected Data Platform, Semarchy xDMThree alternatives
Boomi Data Hub, Oracle MDM, SAP Master Data GovernanceThree alternatives
AtroCore MDM, Boomi MDM, Profisee MDMMistral SmallProfisee MDMProfisee MDM, Semarchy xDMChangedInformatica MDMAtroCore MDM, Pimcoreno first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, SAP Master Data Governance, Salesforce Data Cloud
Two alternatives
AtroCore MDM, Semarchy xDMThree alternatives
Informatica MDM, Pimcore, Stibo Systems STEPSix alternatives
Ataccama ONE, IBM InfoSphere, Oracle, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEPTwo alternatives
Plytix, Profisee MDMDeepSeek V4 FlashProfisee MDM, Semarchy xDMagainst: Informatica MDM, Reltio Connected Data PlatformProfisee MDMChangedInformatica MDMAtroCore MDM, Pimcoreagainst: IBM InfoSphere, Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governanceno first choiceagainst: Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEPagainst: Boomi Data Hub, IBM InfoSphere Master Data Management, Informatica MDM, Microsoft Master Data Services, Pimcore, SAP Master Data Governance, TIBCO EBX
One alternative
Boomi Data HubThree alternatives
Ataccama ONE, Boomi Data Hub, Semarchy xDMSeven alternatives
Ataccama ONE, IBM InfoSphere Master Data Management, Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPThree alternatives
Boomi MDM, CluedIn, Profisee MDMThree alternatives
AtroCore MDM, Profisee MDM, Semarchy xDMLlama 4 MaverickAtroCore MDMno first choiceChangedno first choiceAtroCore MDM, Pimcoreno first choiceagainst: IBM InfoSphere Master Data Management, Oracle MDM
Three alternatives
Boomi MDM, Profisee MDM, Semarchy xDMQwen 3.7 FlashProfisee MDMagainst: Informatica MDM, Reltio Connected Data Platform, SASAtroCore MDM, Pimcore, Reltio Connected Data PlatformChangedProfisee MDMAtroCore MDMno first choiceagainst: Apache Atlas, Hadoop ecosystems, IBM InfoSphere, Informatica MDM, Microsoft Dynamics CRM Native MDM, Oracle MDS, SAP Master Data Governance
Two alternatives
CluedIn, Semarchy xDMThree alternatives
Boomi MDM, Profisee MDM, Semarchy xDMFour alternatives
Ataccama ONE, Informatica MDM, Reltio Connected Data Platform, Stibo Systems STEPFive alternatives
Microsoft Master Data Services, Pimcore, Plytix, Profisee MDM, Sales LayerKimi K2Profisee MDMagainst: IBM InfoSphere, Informatica MDM, Oracle, SAPProfisee MDMHeldagainst: Stibo Systems STEPInformatica MDMAtroCore MDMagainst: IBM InfoSphere, Informatica MDM, SAS Viyano first choiceagainst: Informatica MDM, Oracle, SAPagainst: IBM InfoSphere Master Data Management, Informatica MDM, Jamf, Kandji, Oracle Data Integration, SAP Master Data Governance
Two alternatives
Boomi Data Hub, Semarchy xDMTwo alternatives
Ataccama ONE, Reltio Connected Data PlatformEight alternatives
Boomi Data Hub, IBM InfoSphere Master Data Management, Oracle MDM, Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPThree alternatives
Boomi MDM, Pimcore, PlytixThree alternatives
Profisee MDM, Reltio Connected Data Platform, Semarchy xDMGLM 4.7 FlashXProfisee MDM, Semarchy xDMagainst: Informatica MDMProfisee MDMChangedIBM InfoSphere Master Data Management, Informatica MDMAtroCore MDM, Pimcoreagainst: Precisely Data Integrity Suiteno first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, SAP Master Data Governance
Five alternatives
Ataccama ONE, CluedIn, Riversand, SAP Master Data Governance, Stibo Systems STEPThree alternatives
4ALLPORTAL, Boomi Data Hub, Semarchy xDMEight alternatives
Ataccama ONE, Collate, Oracle MDM, Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPThree alternatives
Boomi MDM, Profisee MDM, Semarchy xDMMiniMax M2.5Boomi MDM, Semarchy xDMAtroCore MDM, Boomi MDMChangedno first choiceAtroCore MDM, Pimcoreno first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, Oracle Hyperion Data Relationship Management, SAP NetWeaver MDM, Salesforce Data.com
Four alternatives
AtroCore MDM, Pimcore, Profisee MDM, Reltio Connected Data PlatformTwo alternatives
Reltio Connected Data Platform, Semarchy xDMOne alternative
SAP Master Data GovernanceOne alternative
Boomi MDMGPT-6 LunaProfisee MDMagainst: Reltio Connected Data PlatformSemarchy xDMChangedno first choiceSemarchy xDMno first choiceagainst: Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governance, TIBCO MDM or EBX
One alternative
Semarchy xDMThree alternatives
Profisee MDM, Reltio Connected Data Platform, Stibo Systems STEPSeven alternatives
Ataccama ONE MDM, Informatica MDM, Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPTwo alternatives
Pimcore Community Edition, Profisee MDMMuse Glimmer 30Bno first choiceProfisee MDMChangedagainst: Reltio Connected Data Platformno first choiceAtroCore MDM, Pimcoreno first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, Oracle MDM, SAP Master Data Governance
Nine alternatives
AtroCore MDM, Boomi Data Hub, Informatica MDM, Pimcore, Profisee MDM, Reltio Connected Data Platform, Sales Layer, Semarchy xDM, entitysTwo alternatives
AtroCore MDM, Semarchy xDMThree alternatives
Boomi MDM, OpenDQ, Profisee Application EditionBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:51 | yes | 23 | 13 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:36 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:12 | yes | 4 | 26 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 11:55 | yes | 10 | 6 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:56 | yes | 17 | 16 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 19:21 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:55 | yes | 23 | 27 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:26 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:14 | yes | 15 | 41 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:57 | yes | 14 | 39 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:44 | yes | 24 | 25 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:42 | yes | 5 | 32 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 18:33 | yes | 3 | 13 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:52 | yes | 14 | 25 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:28 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:27 | yes | 4 | 7 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:57 | yes | 6 | 18 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 11:14 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:47 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:02 | no | 0 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 19:35 | yes | 25 | 33 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 18:07 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:35 | yes | 5 | 26 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:29 | yes | 20 | 29 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:45 | yes | 23 | 28 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:37 | yes | 10 | 27 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:41 | yes | 4 | 14 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:51 | yes | 14 | 23 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:45 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:25 | yes | 9 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:37 | yes | 6 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 19:36 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:57 | yes | 5 | 13 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:43 | yes | 5 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:14 | yes | 25 | 56 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:41 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:33 | yes | 5 | 24 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 19:08 | yes | 15 | 40 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:29 | yes | 24 | 211 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:45 | yes | 25 | 121 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:51 | yes | 11 | 31 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:40 | yes | 15 | 24 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:04 | yes | 10 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 19:15 | yes | 3 | 7 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:50 | yes | 8 | 22 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 19:32 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:03 | yes | 5 | 14 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:58 | yes | 5 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:23 | yes | 24 | 29 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:23 | yes | 5 | 8 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:40 | yes | 10 | 51 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:28 | yes | 9 | 41 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:05 | yes | 24 | 54 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:26 | yes | 5 | 22 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 19:18 | yes | 3 | 16 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:38 | yes | 10 | 16 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:06 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:06 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 18:02 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 13:02 | yes | 10 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:21 | yes | 5 | 12 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:42 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 18:34 | yes | 24 | 59 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:41 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:42 | no | 0 | 26 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:28 | yes | 24 | 29 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:03 | yes | 23 | 25 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:13 | yes | 10 | 23 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 19:28 | yes | 3 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:09 | no | 0 | 1 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:45 | yes | 19 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 19:24 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:20 | yes | 5 | 25 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 13:34 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:20 | yes | 20 | 22 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:53 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:05 | yes | 23 | 33 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 18:00 | yes | 5 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:47 | no | 0 | 39 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:18 | yes | 24 | 82 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:15 | yes | 25 | 52 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 08:53 | no | 0 | 36 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 18:07 | yes | 4 | 20 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:59 | yes | 14 | 20 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Ataccama read as Ataccama ONE
AtroCore read as AtroCore MDM
Boomi read as Boomi Data Hub
IBM read as IBM InfoSphere
IBM InfoSphere MDM read as IBM InfoSphere Master Data Management
IBM MDM read as IBM InfoSphere Master Data Management
IBM Master Data Management read as IBM InfoSphere Master Data Management
IBM Master Data Management (older versions) read as IBM InfoSphere Master Data Management
Informatica read as Informatica MDM
Informatica Intelligent Data Management Cloud (IDMC) read as Informatica MDM
Informatica MDM & 360 Applications read as Informatica MDM
Informatica MDM / IDMC read as Informatica MDM
Informatica MDM / Intelligent Data Management Cloud read as Informatica MDM
Informatica Master Data Management read as Informatica MDM
Informatica Multidomain MDM read as Informatica MDM
Oracle Master Data Management read as Oracle MDM
Profisee read as Profisee MDM
Profisee (Application Edition) read as Profisee MDM
Reltio read as Reltio Connected Data Platform
Reltio (Connected Data Platform) read as Reltio Connected Data Platform
Reltio (now part of SAP) read as Reltio Connected Data Platform
Reltio Data Cloud read as Reltio Connected Data Platform
Reltio Multidomain MDM read as Reltio Connected Data Platform
SAP MDG read as SAP Master Data Governance
Salesforce (Informatica) read as Informatica MDM
Semarchy read as Semarchy xDM
Semarchy (xDM) read as Semarchy xDM
Stibo Systems read as Stibo Systems STEP
Stibo Systems (STEP Platform) read as Stibo Systems STEP
Stibo Systems (STEP) read as Stibo Systems STEP
Stibo Systems MDM read as Stibo Systems STEP
Unresolved, counted raw
4ALLPORTAL
AWS MDM
Boomi Master Data Management
Budibase
Collibra-adjacent governance tooling
Graphweaver
Hadoop ecosystems
IBM Corporation
Lobster Data Platform
Microsoft Dynamics CRM Native MDM
Oracle Customer Data Management (or Siebel UCM/Oracle MDM)
Oracle Fusion Data Governance/MDM
Oracle Fusion Master Data Management
Oracle Hyperion Data Relationship Management (DRM)
Oracle MDS (Metadata Service)
SAP NetWeaver MDM
SAS Master Data Management
Salesforce Data.com
Stibo STEP
StreamSets
TIBCO MDM or EBX
Talend Platform for Master Data Management
Zingg
Zycus
entitys
Discontinued, still offered
No shut-down product was recommended here.