Index › HR › Products › Gusto 401(k) powered by Guideline · November 2026 Edition
401(k) providers · Named, not ranked

Gusto 401(k) powered by Guideline

gusto.com ↗

–Too few to rank
5/14Models named it
3First choices
1Warnings
November 2026 Edition · all company sizes counted.
Ranked in401(k) providers #13 mid-market
What AI models recommend

Named, too few times to rank.

A product needs 10 labels in a category before a share is stated. Gusto 401(k) powered by Guideline has 2.

Why models recommend it

“For the absolute lowest cost with simplicity and payroll integration: Gusto 401(k) at $49/month”DeepSeek V4 Flash · Budget-constrained question · first choice

What gives them pause

No model argued against it.

Also on the shortlist

The products named in the same answers as Gusto 401(k) powered by Guideline, over the 9 answers that named it, and how often each was the first choice instead.

A side-by-side page exists where both products are among a category's top eight.

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Gusto 401(k) powered by Guideline came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 8 of the 9 answers that named Gusto 401(k) powered by Guideline and are not a share of its labels.

Domains cited

fidelity.com5
humaninterest.com5
adp.com4
betterment.com4
dol.gov4
support.gusto.comIts own site4
forbes.com3
gusto.comIts own site3
employeefiduciary.com2
irs.gov2

Twenty-nine of the thirty-six domain citations in answers naming Gusto 401(k) powered by Guideline came from a third party's page.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Gusto 401(k) powered by Guideline across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash10001
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00101
Muse Glimmer 30B00000

What it publishes

Addresses on gusto.com
2,120
subdomains included
Content
28
counted in the table below
Documentation
2,076
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Glossary or explainer12undated
Comparison10undated
Template or tool4undated
Webinar or virtual event1undated
Report or ebook1undated
How it is countedHide how it is counted

Every page gusto.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.