Index › HR › Products › Ascensus · November 2026 Edition
401(k) providers · Named, not ranked

Ascensus

Ascensus is a 401(k) provider that also appears in the benefits administration category · ascensus.com ↗

–Too few to rank
9/14Models named it
0First choices
9Warnings
November 2026 Edition · all company sizes counted.
Ranked in401(k) providers #75 mid-market
What AI models recommend

Named, too few times to rank.

A product needs 10 labels in a category before a share is stated. Ascensus has 3.

Why models recommend it

No positive label carried a quote.

What gives them pause

“Ascensus has handled Vanguard transfers of 401(k)s so badly that a class action lawsuit may have been in the works, so you may want to avoid them.”Claude Haiku 4.5 · Negative question · warning
“Ascensus and Principal are the most consistently criticized in recent years”DeepSeek V4 Flash · Negative question · warning

Also on the shortlist

The products named in the same answers as Ascensus, over the 15 answers that named it, and how often each was the first choice instead.

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Ascensus's own site, not checked by Gane.

For
Individuals, advisors, institutions, employers, TPAs, banks, credit unions, financial institutions, and state governments
Customers named
Control Instruments Corporation
Visit ascensus.com ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Ascensus came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 15 of the 15 answers that named Ascensus and are not a share of its labels.

Domains cited

bogleheads.org8
reddit.com8
leadchangegroup.com7
adp.com6
employeefiduciary.com6
trustpilot.com5
401kspecialistmag.com4
bbb.org4
betterment.com4
dol.gov4

Fifty-six of the fifty-six domain citations in answers naming Ascensus came from a third party's page.

Pages cited

Pages are listed as the models cited them.

By model

How each model answered on Ascensus across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.500011
GPT-5.4 mini00101
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00011
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

What it publishes

Addresses on ascensus.com
2,441
subdomains included
Content
1,704
counted in the table below
Documentation
3
Product · Integration
86 · 0
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Blog1,51082026-09-17
News or press102undatedBenefits administration
Webinar or virtual event3802022-01-13
Comparison2402025-10-01
Glossary or explainer922026-09-17
Conference or event802022-06-02
Case study602021-12-01
Template or tool6undated
Report or ebook1undated
How it is countedHide how it is counted

Every page ascensus.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.