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Pay equity · November 2026 Edition

PayAnalytics vs Gusto

Four of fourteen models named PayAnalytics first on the direct prompt; zero named Gusto. PayAnalytics was named by twelve of the fourteen models and Gusto by ten and PayAnalytics carries 24 labels and Gusto 12, so the shares are not directly comparable.

PayAnalytics

accepted challenger

Named in one category this edition.

Gusto

accepted challenger

Named in twenty-one categories this edition.

First-choice share10%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 15; printed, not drawn.
Labels2412A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, PayAnalytics reading right to left. Rank and label count are printed, not drawn.Syndio was named alongside these two in eleven of the fourteen direct answers. Figures vs PayAnalytics · Figures vs Gusto · Payscale vs PayAnalytics

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the pay equity page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PayAnalyticsFirst choices, of fourteen modelsGusto
Direct40
Paraphrase00
Comparative00
Budget-constrained15
Scale-constrained00
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where PayAnalytics and Gusto stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
PayAnalytics Gusto first choice named as an alternative argued againstblank: not namedEach cell is one answer, PayAnalytics on the left and Gusto on the right.

The direct prompt

The plain question, one answer per model, grouped by where PayAnalytics and Gusto stood in it.

PayAnalytics first, Gusto not the choice

4 of 14 modelsGusto was named in the answer but not as the choice, or not at all.
Perplexity SonarPayAnalytics alternatives: Affirmity, CandorIQ, EEOPay, Figures
Qwen 3.7 FlashPayAnalytics alternatives: Pave, Syndio, Trusaic PayParity
MiniMax M2.5PayAnalytics, Syndio, Trusaic PayParity alternatives: Figures, Payscale
GPT-6 LunaPayAnalytics alternatives: Payscale, Syndio, Trusaic PayParity

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashSyndio alternatives: PayAnalytics, Payscale, Trusaic PayParity
DeepSeek V4 FlashPayscale alternatives: Aeqium, CompAnalyst Pay Equity Suite, Pave, PayAnalytics, Syndio
GLM 4.7 FlashXSyndio alternatives: Figures, PayAnalytics, Trusaic PayParity
Muse Glimmer 30BFigures, Pave alternatives: ChartHop, CompUp, PayAnalytics, Syndio, Trusaic PayParity, beqom Pay Equity

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Workleap Compensation alternatives: Compport, Ravio, Salary.com Pay Equity, Syndio
GPT-5.4 miniPayscale alternatives: Syndio, beqom Pay Equity
Grok 4.20Figures alternatives: Aeqium, CompUp, HiBob, Pave
Mistral SmallCompport, Figures alternatives: Payscale, Syndio
Llama 4 Maverickno first choice
Kimi K2Syndio alternatives: HiBob, Parity Software, Salary.com Pay Equity, Trusaic PayParity

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Gusto leads by twenty points.
Gusto30%#1 of 13
PayAnalytics9%#3 of 13
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
PayAnalytics10%#4 of 15
Gusto10%#5 of 15
The full mid-market standing →
Enterprise
Gusto is not named for this buyer.
PayAnalytics13%#2 of 7
Gusto—not named
The full enterprise standing →

What the models said about PayAnalytics

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Look into PayAnalytics or OpenComp. They give you statistically defensible, audit-ready reports at a fraction of enterprise pricing.” Gemini 3.5 Flash · budget prompt · first choice
“PayAnalytics (Best Overall Value & Accessibility) ... frequently cited as the best fit for mid-sized organizations” Qwen 3.7 Flash · direct prompt · first choice
“For most mid-market B2B companies, PayAnalytics by beqom is the strongest overall choice” Perplexity Sonar · direct prompt · first choice

What the models said about Gusto

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.