One of fourteen models named BetterUp first on the direct prompt; zero named Simply.Coach. Both were named by all fourteen models and BetterUp carries 54 labels and Simply.Coach 20, so the shares are not directly comparable.
Named in three categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the coaching platforms page.
Across every category in the November 2026 Edition, BetterUp and Simply.Coach were named in the same answer fifty-three times, of the 172 answers naming BetterUp and the 72 naming Simply.Coach. In those answers Simply.Coach took the first choice five times and BetterUp sixteen.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“What to Avoid on a Tight Budget - BetterUp and CoachHub — these are enterprise platforms that traditionally charge $3,000–$5,000+ per user/year” DeepSeek V4 Flash · budget prompt · hard negative
“Platforms to Avoid on a Tight Budget - BetterUp and CoachHub: Enterprise-grade with no published pricing; typically very expensive” Kimi K2 · budget prompt · hard negative
“Avoid enterprise platforms such as BetterUp unless you need large-scale live coaching” Perplexity Sonar · budget prompt · hard negative
“BetterUp is currently the market leader in the digital coaching space... Start by requesting a demo from CoachHub (for efficiency/cost) and BetterUp (for comprehensive support).” Qwen 3.7 Flash · paraphrase prompt · first choice
“BetterUp / Ezra / Torch: Strong for scalable 1:1 leadership and manager coaching with enterprise-grade reporting and high-quality ICF coaches.” Gemini 3.5 Flash · scale prompt · first choice
“Largest human coach network + AI-driven insights... Want a ready-made network? → BetterUp or CoachHub.” Qwen 3.7 Flash · comparative prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Highly rated for all-in-one tools (client management, payments, notes) and good support” Grok 4.20 · negative prompt · first choice
“often cited as the cheapest credible entry point” Muse Glimmer 30B · budget prompt · first choice
“Choose Simply.Coach or Delenta if several coaches, corporate sponsors, or program-level reporting are involved.” Perplexity Sonar · comparative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.