4 categories · RankedSpyFu
SpyFu is a competitive intelligence and SEO tool that shows which search terms competitors rank for and pay for in search advertising · spyfu.com ↗
Gane, the publisher, sells software in Competitive intel and SEO, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Apollo.io is first at 39%.
Apollo.io is first at 22%.
No model named it for this buyer.
Why models recommend it
“Go with SpyFu — it's the single highest-value paid tool for budget-conscious companies.”DeepSeek V4 Flash · Budget-constrained question · first choice
“If you can stretch to $50/month: Add SpyFu for competitor keyword and advertising intelligence.”DeepSeek V4 Flash · Budget-constrained question · alternative
“SpyFu offers SEO and PPC competitive research at a more accessible price point than enterprise tools”Claude Haiku 4.5 · Budget-constrained question · alternative
“If your primary need is low-cost, SEO-centric intelligence, layer in SpyFu or SEMrush.”MiniMax M2.5 · Direct question · alternative
What gives them pause
“SpyFu's data for international regions outside the US and UK can be less comprehensive”Claude Haiku 4.5 · Negative question · warning
“were found to provide widely varying estimates for the same competitor metrics”Mistral Small · Negative question · warning
“discrepancies of 50% to 200% across platforms measuring the same domain”Qwen 3.7 Flash · Negative question · warning
“while SpyFu provides truncated free results starting at $29/mo”Claude Haiku 4.5 · Comparative question · warning
Also on the shortlist
The products named in the same answers as SpyFu, over the 72 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 49 | 6 | View → | |
| 49 | 5 | View → | |
| 49 | 4 | View → | |
| 43 | 16 | View → | |
| 43 | 6 | View → | |
| 41 | 5 | View → | |
| 30 | 4 | View → | |
| 26 | 1 | View → | |
| 23 | 1 | View → | |
| 18 | 0 | View → |
What the models named instead of SpyFu →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on SpyFu's own site, not checked by Gane.
- For
- competitor keyword research
- Price stated
- Membership starts at just $33/month.
- Starting price
- 33
- Free plan or trial
- Try it free. No CC Required.
- Hosting
- 38 countries
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 64 of the 72 answers that named SpyFu and are not a share of its labels.
Domains cited
210 of the 210 domain citations in answers naming SpyFu came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 2 | 5 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 1 | 1 | 2 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 1 | 4 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 3 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 251 | 4 | 2026-09-23 | SEO | |
| Comparison | 18 | 0 | 2026-06-18 | SEO | |
| Glossary or explainer | 6 | 0 | 2025-06-12 | SEO | |
| Case study | 2 | undated | SEO | ||
| Webinar or virtual event | 2 | undated | |||
| Template or tool | 2 | undated | SEO | ||
| Report or ebook | 1 | undated | |||
| Podcast or video | 1 | undated | SEO |
Most recent
- 2026-09-23Present site audit clients blog
- 2026-09-23Use site audits to win new seo clients blog
- 2026-09-18Ecommerce site audit what to check blog
- 2026-09-17Link building tools build backlinks blog
- 2026-06-18Seo competitor analysis blog
- 2026-06-18Internal vs external links comparison
How it is countedHide how it is counted
Every page spyfu.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.