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Value selling tools · November 2026 Edition

Zoho CRM vs HubSpot Sales Hub

One of fourteen models named Zoho CRM first on the direct prompt; zero named HubSpot Sales Hub. Zoho CRM was named by ten of the fourteen models and HubSpot Sales Hub by ten and Zoho CRM carries 12 labels and HubSpot Sales Hub 17, so the shares are not directly comparable.

Zoho CRM

accepted challenger

Named in eleven categories this edition.

HubSpot Sales Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in twenty-two categories this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 13; printed, not drawn.
Labels1217A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Zoho CRM reading right to left. Rank and label count are printed, not drawn.ValueCore was named alongside these two in eight of the fourteen direct answers. ValueCore vs Zoho CRM · ValueCore vs HubSpot Sales Hub · Minoa vs Zoho CRM

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the value selling tools page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Zoho CRMFirst choices, of fourteen modelsHubSpot Sales Hub
Direct101 against HubSpot Sales Hub
Paraphrase00
Comparative00
Budget-constrained22
Scale-constrained00
Negative001 against Zoho CRM · 1 against HubSpot Sales Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Zoho CRM and HubSpot Sales Hub were named in the same answer 124 times, of the 395 answers naming Zoho CRM and the 756 naming HubSpot Sales Hub. In those answers HubSpot Sales Hub took the first choice fifty-three times and Zoho CRM eleven.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Zoho CRM and HubSpot Sales Hub stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Zoho CRM HubSpot Sales Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Zoho CRM on the left and HubSpot Sales Hub on the right.

The direct prompt

The plain question, one answer per model, grouped by where Zoho CRM and HubSpot Sales Hub stood in it.

Zoho CRM first, HubSpot Sales Hub an alternative

1 of 14 modelsHubSpot Sales Hub was named in the answer but not as the choice, or not at all.
GPT-6 LunaZoho CRM alternatives: HubSpot Sales Hub

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarValueCore alternatives: Consensus, Cuvama, HubSpot Sales Hub
GLM 4.7 FlashXValueCore alternatives: Cuvama, DealHub, HubSpot Sales Hub, Minoa, Symbe, ValueVisualizer
MiniMax M2.5Ecosystems, ValueSelling Framework alternatives: HubSpot Sales Hub, ValueNavigator, Zebrafi

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
GPT-5.4 minino first choice
Gemini 3.5 FlashMinoa alternatives: Mediafly, Shark Finesse, The ROI Shop, ValueCore
Grok 4.20ValueCore alternatives: DecisionLink, Ecosystems, Mediafly Value, Minoa, Zebrafi
Mistral SmallValueCore alternatives: Consensus, Mediafly
DeepSeek V4 FlashValueCore alternatives: Symbe
Llama 4 MaverickValueCore
Qwen 3.7 FlashWinWin Solutions alternatives: Outmatch, PandaDoc, Proposify, Seismic
Kimi K2Mediafly Value, Zebrafi alternatives: Cuvama
Muse Glimmer 30BMinoa alternatives: Ecosystems, The ROI Shop, ValueCore

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Sales Hub leads by six points.
HubSpot Sales Hub17%#1 of 13
Zoho CRM11%#3 of 13
The full small business standing →
Mid-marketThe figures above
The order flips: Zoho CRM leads at mid-market.
Zoho CRM6%#6 of 13
HubSpot Sales Hub4%#8 of 13
The full mid-market standing →
Enterprise
Zoho CRM leads by two points.
Zoho CRM2%#– of 13
HubSpot Sales Hub0%#– of 13
The full enterprise standing →

What the models said about Zoho CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“HubSpot Sales Hub / Zoho CRM and generic CRM add-ons ... not dedicated value selling tools and tend to be cited as inadequate” Muse Glimmer 30B · negative prompt · soft negative

What the models said about HubSpot Sales Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“HubSpot Sales Hub / Zoho CRM and generic CRM add-ons ... not dedicated value selling tools and tend to be cited as inadequate” Muse Glimmer 30B · negative prompt · soft negative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.