Index › GTM › Sales › Lead routing › Zoho CRM vs HubSpot Sales Hub
Lead routing and management · November 2026 Edition

Zoho CRM vs HubSpot Sales Hub

Zero of fourteen models named Zoho CRM first on the direct prompt; zero named HubSpot Sales Hub. Zoho CRM was named by twelve of the fourteen models and HubSpot Sales Hub by fourteen and Zoho CRM carries 20 labels and HubSpot Sales Hub 39, so the shares are not directly comparable.

Zoho CRM

accepted challenger

Named in eleven categories this edition.

HubSpot Sales Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in twenty-two categories this edition.

First-choice share9%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 15; printed, not drawn.
Labels2039A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Zoho CRM reading right to left. Rank and label count are printed, not drawn.LeanData was named alongside these two in thirteen of the fourteen direct answers. LeanData vs Zoho CRM · LeanData vs HubSpot Sales Hub · LeadAngel vs Zoho CRM

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the lead routing and management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Zoho CRMFirst choices, of fourteen modelsHubSpot Sales Hub
Direct001 against Zoho CRM
Paraphrase00
Comparative03
Budget-constrained52
Scale-constrained001 against Zoho CRM · 2 against HubSpot Sales Hub
Negative002 against HubSpot Sales Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Zoho CRM and HubSpot Sales Hub were named in the same answer 124 times, of the 395 answers naming Zoho CRM and the 756 naming HubSpot Sales Hub. In those answers HubSpot Sales Hub took the first choice fifty-three times and Zoho CRM eleven.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Zoho CRM and HubSpot Sales Hub stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Zoho CRM HubSpot Sales Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, Zoho CRM on the left and HubSpot Sales Hub on the right.

The direct prompt

The plain question, one answer per model, grouped by where Zoho CRM and HubSpot Sales Hub stood in it.

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5LeanData alternatives: Chili Piper, HubSpot Sales Hub, Kubaru, LeadAngel, Traction Complete
Perplexity SonarLeadAngel alternatives: Chili Piper, HubSpot Sales Hub, LeanData
MiniMax M2.5LeadAngel alternatives: Default, HubSpot Sales Hub, OnceHub Route

Neither was named

11 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniLeanData alternatives: Chili Piper, RevenueHero
Gemini 3.5 FlashChili Piper, LeanData alternatives: Default, Distribution Engine, HubSpot Operations & Sales Hub Enterprise, RevenueHero
Grok 4.20LeanData alternatives: Apollo.io, Chili Piper, Kubaru, LeadAngel, RevenueHero, Salesforce Einstein Lead Scoring + Assignment Rules
Mistral SmallLeanData alternatives: Chili Piper, Default, LeadAngel, RevenueHero
DeepSeek V4 FlashChili Piper, Default alternatives: LeadAngel, LeanData, RevenueHero
Llama 4 MaverickLeadAngel alternatives: Chili Piper, Default, LeanData
Qwen 3.7 FlashLeadAngel alternatives: Chili Piper, LeanData, MarketBetter
Kimi K2LeadAngel alternatives: Chili Piper, LeanData
GLM 4.7 FlashXLeadAngel alternatives: Chili Piper, LeanData
GPT-6 LunaLeanData alternatives: Chili Piper, HubSpot Workflows, RevenueHero
Muse Glimmer 30BLeadAngel alternatives: Chili Piper, Default, Kubaru, LeanData, RevenueHero

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Sales Hub leads by twenty-two points.
HubSpot Sales Hub30%#1 of 16
Zoho CRM8%#3 of 16
The full small business standing →
Mid-marketThe figures above
The order flips: Zoho CRM leads at mid-market.
Zoho CRM9%#3 of 15
HubSpot Sales Hub4%#5 of 15
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Zoho CRM0%#– of 10
HubSpot Sales Hub0%#10 of 10
The full enterprise standing →

What the models said about Zoho CRM

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Zoho CRM's free tier (with its built-in assignment rules) or Freshsales at ~$9/user/month offer the best combination of affordability” DeepSeek V4 Flash · budget prompt · first choice
“Zoho CRM works well for small and medium businesses that want full CRM coverage with heavy customization at a low entry price.” Claude Haiku 4.5 · budget prompt · first choice

What the models said about HubSpot Sales Hub

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.