ZoomInfo vs Cognism
One of fourteen models named ZoomInfo first on the direct prompt; zero named Cognism. ZoomInfo was named by fourteen of the fourteen models and Cognism by nine and ZoomInfo carries 44 labels and Cognism 13, so the shares are not directly comparable.
Vancouver, Washington, United States, founded 2000. Named in fifteen categories this edition.
Named in eight categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the B2B intent data providers page.
By framing
ZoomInfoFirst choices, of fourteen modelsCognism
Across every category in the November 2026 Edition, ZoomInfo and Cognism were named in the same answer 211 times, of the 617 answers naming ZoomInfo and the 397 naming Cognism. In those answers Cognism took the first choice six times and ZoomInfo forty-one.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | | |
ZoomInfo Cognism first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZoomInfo on the left and Cognism on the right.The direct prompt
ZoomInfo first, Cognism an alternative
1 of 14 modelsCognism was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
ZoomInfo4%#4 of 9Cognism4%#5 of 9What the models said about ZoomInfo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Bidstream-based providers (e.g., ZoomInfo, Demandbase) - Why avoid: These providers harvest intent data from ad auctions, which is legally contested” Mistral Small · negative prompt · hard negative
“Data accuracy issues: Multiple sources cite outdated contacts, incorrect job titles, and stale information as persistent problems” Kimi K2 · negative prompt · hard negative
What the models said about Cognism
No label in this category carried a quote.
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.