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B2B intent data providers · November 2026 Edition

Bombora vs G2 Buyer Intent

Eight of fourteen models named Bombora first on the direct prompt; two named G2 Buyer Intent. Both were named by all fourteen models and Bombora carries 68 labels and G2 Buyer Intent 46, so the shares are not directly comparable.

Bombora

criticized default

Named in nine categories this edition.

G2 Buyer Intent

accepted challenger

By G2, Chicago, United States, founded 2012. Named in ten categories this edition.

First-choice share34%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate25%2%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 12; printed, not drawn.
Labels6846A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Bombora reading right to left. Rank and label count are printed, not drawn.Bombora vs Apollo.io · Bombora vs ZoomInfo · Bombora vs Dealfront

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the B2B intent data providers page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BomboraFirst choices, of fourteen modelsG2 Buyer Intent
Direct821 against Bombora
Paraphrase80
Comparative100
Budget-constrained009 against Bombora
Scale-constrained30
Negative207 against Bombora · 1 against G2 Buyer Intent
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Bombora and G2 Buyer Intent were named in the same answer 123 times, of the 278 answers naming Bombora and the 176 naming G2 Buyer Intent. In those answers G2 Buyer Intent took the first choice five times and Bombora thirty-six.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Bombora and G2 Buyer Intent stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Bombora G2 Buyer Intent first choice named as an alternative argued againstblank: not namedEach cell is one answer, Bombora on the left and G2 Buyer Intent on the right.

The direct prompt

The plain question, one answer per model, grouped by where Bombora and G2 Buyer Intent stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
Claude Haiku 4.5Bombora, G2 Buyer Intent

Bombora first, G2 Buyer Intent an alternative

7 of 14 modelsG2 Buyer Intent was named in the answer but not as the choice, or not at all.
GPT-5.4 miniBombora alternatives: 6sense, Demandbase
Perplexity SonarBombora alternatives: Dealfront, G2 Buyer Intent, ZoomInfo
Mistral SmallBombora alternatives: Apollo.io, G2 Buyer Intent, Warmly
Llama 4 MaverickBombora alternatives: 6sense, Apollo.io, G2 Buyer Intent
Qwen 3.7 FlashBombora, Factors.ai alternatives: Apollo.io, Prospeo
MiniMax M2.5Bombora alternatives: G2 Buyer Intent, Salesmotion, Sona, TrustRadius
GPT-6 LunaBombora alternatives: 6sense, G2 Buyer Intent

G2 Buyer Intent first, Bombora an alternative

1 of 14 modelsBombora was named in the answer but not as the choice, or not at all.
Kimi K2G2 Buyer Intent, ZoomInfo Streaming Intent alternatives: Apollo.io, Bombora, Warmly

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashZoomInfo alternatives: Apollo.io, Bombora, Cognism, G2 Buyer Intent
Grok 4.20Apollo.io alternatives: Bombora, Dealfront, Factors.ai, G2 Buyer Intent, ZoomInfo
DeepSeek V4 FlashAdRoll ABM alternatives: Bombora, G2 Buyer Intent, ZoomInfo + Intent Add-on
Muse Glimmer 30BHubSpot Breeze Intelligence alternatives: 6sense, Bombora, Salesmotion, TechTarget Priority Engine, ZoomInfo

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
GLM 4.7 FlashXFactors.ai alternatives: Apollo.io, Dealfront, HubSpot Breeze Intelligence

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
G2 Buyer Intent leads by seven points.
G2 Buyer Intent7%#3 of 13
Bombora0%#12 of 13
The full small business standing →
Mid-marketThe figures above
The order flips: Bombora leads at mid-market.
Bombora34%#1 of 12
G2 Buyer Intent4%#5 of 12
The full mid-market standing →
Enterprise
Bombora leads by twenty-five points.
Bombora25%#2 of 9
G2 Buyer Intent0%#6 of 9
The full enterprise standing →

What the models said about Bombora

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“What to Avoid on a Limited Budget - Bombora (~$25K+/year) — Enterprise-grade, not budget-friendly” MiniMax M2.5 · budget prompt · hard negative
“Nobody should pay for Bombora data twice across four platforms that all resell it” Claude Haiku 4.5 · negative prompt · hard negative
“Avoid enterprise platforms such as 6sense, Demandbase, or Bombora initially” Perplexity Sonar · budget prompt · hard negative
“Key Differentiator: Higher data accuracy and consent compliance than raw ad-tech/bidstream data because it measures actual content consumption on trusted B2B publisher sites.” Gemini 3.5 Flash · comparative prompt · first choice
“Choose Bombora if you need a relatively neutral third-party topic-intent feed to integrate into your CRM, CDP, or marketing stack.” Perplexity Sonar · comparative prompt · first choice
“If you have an established ABM program, jump straight to Bombora or a similar provider to layer on top of your existing workflow.” Qwen 3.7 Flash · scale prompt · first choice

What the models said about G2 Buyer Intent

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“G2 Buyer Intent can be valuable for software companies, but it only reflects activity on categories G2 indexes well” Perplexity Sonar · negative prompt · soft negative
“Bombora layered with G2 Buyer Intent is the pragmatic starting point” Claude Haiku 4.5 · direct prompt · first choice
“or G2 Buyer Intent (if you're in software/SaaS)” Kimi K2 · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.