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B2B intent data providers · November 2026 Edition

Bombora vs Cognism

Eight of fourteen models named Bombora first on the direct prompt; zero named Cognism. Bombora was named by fourteen of the fourteen models and Cognism by nine and Bombora carries 68 labels and Cognism 13, so the shares are not directly comparable.

Bombora

criticized default

Named in nine categories this edition.

Cognism

accepted challenger

Named in eight categories this edition.

First-choice share34%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate25%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#8A position in a field of 12; printed, not drawn.
Labels6813A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Bombora reading right to left. Rank and label count are printed, not drawn.G2 Buyer Intent was named alongside these two in ten of the fourteen direct answers. Bombora vs Apollo.io · Bombora vs ZoomInfo · Bombora vs Dealfront

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the B2B intent data providers page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BomboraFirst choices, of fourteen modelsCognism
Direct801 against Bombora
Paraphrase81
Comparative100
Budget-constrained009 against Bombora · 1 against Cognism
Scale-constrained30
Negative217 against Bombora · 1 against Cognism
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Bombora and Cognism were named in the same answer sixty-four times, of the 278 answers naming Bombora and the 397 naming Cognism. In those answers Cognism took the first choice four times and Bombora ten.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Bombora and Cognism stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Bombora Cognism first choice named as an alternative argued againstblank: not namedEach cell is one answer, Bombora on the left and Cognism on the right.

The direct prompt

The plain question, one answer per model, grouped by where Bombora and Cognism stood in it.

Bombora first, Cognism not the choice

8 of 14 modelsCognism was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Bombora, G2 Buyer Intent
GPT-5.4 miniBombora alternatives: 6sense, Demandbase
Perplexity SonarBombora alternatives: Dealfront, G2 Buyer Intent, ZoomInfo
Mistral SmallBombora alternatives: Apollo.io, G2 Buyer Intent, Warmly
Llama 4 MaverickBombora alternatives: 6sense, Apollo.io, G2 Buyer Intent
Qwen 3.7 FlashBombora, Factors.ai alternatives: Apollo.io, Prospeo
MiniMax M2.5Bombora alternatives: G2 Buyer Intent, Salesmotion, Sona, TrustRadius
GPT-6 LunaBombora alternatives: 6sense, G2 Buyer Intent

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashZoomInfo alternatives: Apollo.io, Bombora, Cognism, G2 Buyer Intent
Grok 4.20Apollo.io alternatives: Bombora, Dealfront, Factors.ai, G2 Buyer Intent, ZoomInfo
DeepSeek V4 FlashAdRoll ABM alternatives: Bombora, G2 Buyer Intent, ZoomInfo + Intent Add-on
Kimi K2G2 Buyer Intent, ZoomInfo Streaming Intent alternatives: Apollo.io, Bombora, Warmly
Muse Glimmer 30BHubSpot Breeze Intelligence alternatives: 6sense, Bombora, Salesmotion, TechTarget Priority Engine, ZoomInfo

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
GLM 4.7 FlashXFactors.ai alternatives: Apollo.io, Dealfront, HubSpot Breeze Intelligence

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Bombora0%#12 of 13
Cognism0%#11 of 13
The full small business standing →
Mid-marketThe figures above
Bombora leads by thirty-two points.
Bombora34%#1 of 12
Cognism2%#8 of 12
The full mid-market standing →
Enterprise
Bombora leads by twenty-one points.
Bombora25%#2 of 9
Cognism4%#5 of 9
The full enterprise standing →

What the models said about Bombora

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“What to Avoid on a Limited Budget - Bombora (~$25K+/year) — Enterprise-grade, not budget-friendly” MiniMax M2.5 · budget prompt · hard negative
“Nobody should pay for Bombora data twice across four platforms that all resell it” Claude Haiku 4.5 · negative prompt · hard negative
“Avoid enterprise platforms such as 6sense, Demandbase, or Bombora initially” Perplexity Sonar · budget prompt · hard negative
“Key Differentiator: Higher data accuracy and consent compliance than raw ad-tech/bidstream data because it measures actual content consumption on trusted B2B publisher sites.” Gemini 3.5 Flash · comparative prompt · first choice
“Choose Bombora if you need a relatively neutral third-party topic-intent feed to integrate into your CRM, CDP, or marketing stack.” Perplexity Sonar · comparative prompt · first choice
“If you have an established ABM program, jump straight to Bombora or a similar provider to layer on top of your existing workflow.” Qwen 3.7 Flash · scale prompt · first choice

What the models said about Cognism

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.