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CPQ · November 2026 Edition

HubSpot Commerce Hub vs Conga CPQ

Zero of fourteen models named HubSpot Commerce Hub first on the direct prompt; one named Conga CPQ. HubSpot Commerce Hub was named by twelve of the fourteen models and Conga CPQ by fourteen and HubSpot Commerce Hub carries 24 labels and Conga CPQ 48, so the shares are not directly comparable.

HubSpot Commerce Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in one category this edition.

Conga CPQ

criticized challenger

Named in one category this edition.

First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%33%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 12; printed, not drawn.
Labels2448A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Commerce Hub reading right to left. Rank and label count are printed, not drawn.DealHub was named alongside these two in fourteen of the fourteen direct answers. DealHub vs HubSpot Commerce Hub · DealHub vs Conga CPQ · PandaDoc vs HubSpot Commerce Hub

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CPQ page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Commerce HubFirst choices, of fourteen modelsConga CPQ
Direct011 against Conga CPQ
Paraphrase001 against Conga CPQ
Comparative022 against Conga CPQ
Budget-constrained201 against HubSpot Commerce Hub · 2 against Conga CPQ
Scale-constrained001 against Conga CPQ
Negative009 against Conga CPQ
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, HubSpot Commerce Hub and Conga CPQ were named in the same answer thirty-two times, of the 72 answers naming HubSpot Commerce Hub and the 141 naming Conga CPQ. In those answers Conga CPQ took the first choice one time and HubSpot Commerce Hub three.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where HubSpot Commerce Hub and Conga CPQ stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
HubSpot Commerce Hub Conga CPQ first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Commerce Hub on the left and Conga CPQ on the right.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot Commerce Hub and Conga CPQ stood in it.

Conga CPQ first, HubSpot Commerce Hub an alternative

1 of 14 modelsHubSpot Commerce Hub was named in the answer but not as the choice, or not at all.
Grok 4.20Conga CPQ alternatives: DealHub, HubSpot Commerce Hub, Salesforce Revenue Cloud

Neither was the first choice, one was named

11 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5DealHub alternatives: Conga CPQ, HubSpot Commerce Hub, PandaDoc, Qwoty
GPT-5.4 miniDealHub alternatives: Conga CPQ, Experlogix, Salesforce Revenue Cloud
Gemini 3.5 FlashDealHub alternatives: Configure One, Epicor CPQ, Experlogix, HubSpot Commerce Hub, Logik.io, PandaDoc, Salesforce Revenue Cloud
Perplexity SonarDealHub alternatives: Conga CPQ, Experlogix, HubSpot Commerce Hub, PROS Smart CPQ, PandaDoc, Salesforce Revenue Cloud
Mistral SmallDealHub, Salesforce Revenue Cloud alternatives: Conga CPQ
DeepSeek V4 FlashDealHub alternatives: Conga CPQ, HubSpot Commerce Hub, PandaDoc
Llama 4 MaverickDealHub alternatives: HubSpot Commerce Hub, MonetizeNow, Salesforce Revenue Cloud
Kimi K2DealHub alternatives: HubSpot Commerce Hub, PandaDoc
GLM 4.7 FlashXDealHub alternatives: Conga CPQ, HubSpot Commerce Hub, Oracle CPQ, SAP CPQ, Salesforce Revenue Cloud, Tacton
MiniMax M2.5BetterCommerce CPQ, DealHub alternatives: Expedite Commerce, HubSpot Commerce Hub
Muse Glimmer 30BDealHub alternatives: BetterCommerce CPQ, Combeenation, Conga CPQ, Experlogix, HubSpot Commerce Hub, Salesforce Revenue Cloud

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
Qwen 3.7 FlashPandaDoc alternatives: Conga Quotes, DealHub, Proposify, Zoho CPQ
GPT-6 LunaDealHub alternatives: HubSpot's built-in CPQ, Salesforce Revenue Cloud, Tacton

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Commerce Hub leads by eight points.
HubSpot Commerce Hub9%#3 of 11
Conga CPQ2%#7 of 11
The full small business standing →
Mid-marketThe figures above
HubSpot Commerce Hub leads by two points.
HubSpot Commerce Hub4%#3 of 12
Conga CPQ2%#5 of 12
The full mid-market standing →
Enterprise
The order flips: Conga CPQ leads at enterprise.
Conga CPQ20%#2 of 11
HubSpot Commerce Hub0%#– of 11
The full enterprise standing →

What the models said about HubSpot Commerce Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“at $85/user/month, it's at the top end of a "limited budget" for a small team. Use only if you already have HubSpot.” DeepSeek V4 Flash · budget prompt · soft negative
“Start with PandaDoc ($49/user/month) or HubSpot Revenue Hub ($85/user/month)” Kimi K2 · budget prompt · first choice
“the best CPQ option is usually HubSpot CPQ” GPT-5.4 mini · budget prompt · first choice
“HubSpot Revenue Hub wins for teams already on HubSpot CRM, with CPQ built directly into the deal record” Muse Glimmer 30B · direct prompt · alternative

What the models said about Conga CPQ

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Buying full enterprise tools (e.g., Oracle CPQ, Conga Enterprise) ... often leads to high maintenance costs and low sales adoption.” Gemini 3.5 Flash · direct prompt · hard negative
“Conga (due to its complexity and potential for vendor regret)” Llama 4 Maverick · negative prompt · hard negative
“Enterprise platforms like Salesforce CPQ, SAP, or Conga ... often require $15,000–$50,000+ in consultant implementation fees” Gemini 3.5 Flash · budget prompt · soft negative
“If you use Salesforce and need to quote complex bundles: Choose Conga CPQ.” Qwen 3.7 Flash · comparative prompt · first choice
“If you're already in Salesforce: Start with Salesforce CPQ or Conga.” Grok 4.20 · comparative prompt · first choice
“Often the top pick for mid-market B2B versatility” Grok 4.20 · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.